Get a Killer Website
Anyone starting a business knows that having a website is a necessity. It takes experience to know how to design a website that is going to attract the kind of customers in Florida that you need. Contact Axiom Internet Marketing and they will custom design a website specifically suited to you and your business.
Why Search Engine Optimization (SEO) is Important to Auto Dealerships, Part 2
Automotive dealerships are always striving to maximize their web presence to attract new customers, effectively inform the general public of their services, and generate increased sales from new customer segments; all of these goals are achievable through Search Engine Optimization.
Through effective implementation of an internet marketing SEO campaign, your dealership will improve brand awareness, expand your reputation within both the automotive segment and the general public, and improve your overall reputation for customer service and professionalism.
It is absolutely critical that your SEO content be fresh, unique and constantly updated. Search engines, such as Google and Bing, require material be original, informative and current. Websites are ranked for the quality of their content and whether the keywords are trending. Content must “sound” believable and not just stock verbiage; these social media search engines will recognize and discount artificial usage of words and comments.
Inbound links are an important SEO option that brings new, interested customers to your dealership’s site. Your local community involvement with organizations and non-profit entities, such as those in Ormond Beach, can produce links back to your site through their press releases and advertisements, effectively driving countless potential buyers to your site. Not only are your contributions to the community appreciated and recognized, but this level of engagement also underscores your commitment to providing dependable, reliable service to fellow community members. Your reputation can only benefit from these links. You should make every effort to ensure 
they use keywords that are especially relevant to your site (such as a particular manufacturer you carry or service you specialize in) when citing your dealership in their articles or releases; these will increase your SEO rankings. Each of these in-bound links serves as a “vote” for your site and services, and search engines count them in their rankings.
Offering help and support to the community underscores your dealership’s caring concern and professional performance standards. It can also be an indicator of your commitment to following the highest business standards in order to maintain a sterling reputation within the community. It’s a win-win implementation of marketing with social media. Mentioning of your dealership’s specific locations, regions and states will also generate search engine “hits” for your enterprise. Axiom Internet Marketing deliberately mentions city and state locations of its clients, such as those in Hollywood or Pompano Beach, Florida, in their SEO efforts.
Blogs Help with Search Engine Optimization
Industry blogs are another SEO approach that can help tremendously boost visits to your website. The blog’s discussion can center on engine repairs and mention your specific dealership as performing quality repairs in this area. Making and keeping contacts with blogging sites is vital in an SEO campaign. Providing useful, informative articles and information will ensure they refer to your dealership repeatedly. Your contributions to newsletters and general websites will hopefully be retweeted and quoted on Facebook, helping your efforts in marketing with social media.
Customer testimonials, either written or in videos, are yet another aspect of online marketing to optimize your site. These are invaluable, unrehearsed endorsements of your customer service and demonstrate your dealership’s popularity. These genuine comments and recommendations help with your dealership’s web page dynamics, showcasing actual events and reaffirming your enterprises sincere, caring attitudes. Even a completely web based dealership such as AxiomCars.com needs to rely on the goodwill of past customers to generate new clients.
SEO activities will eventually produce increased traffic to the dealership’s web site and eventually the actual showrooms, but you must realize that this marketing tool will take time to build and generate interest. Capturing the top spot on a search engine involves creative and research efforts that are time consuming; achieving #1 listings is not an overnight phenomena, but certainly worth the wait!
Online marketing has become very complicated, and yet, despite its ever-increasing number of elements, most automotive dealerships recognize its potential sales generating possibilities. It is generally acknowledged that SEO is an integral part of the online marketing dynamic and the various activities related to this marketing component should be maximized.
Published by Axiom Internet Marketing
Hiring the Best
Hiring Axiom Health Care Marketing to create an up to date, effective, dynamic website for your practice in Tampa, means that you are hiring the best in the field. Our people understand the special needs of medical professionals and how to reach prospective patients. Give us a call today.
Why Search Engine Optimization (SEO) is Important to Auto Dealerships, Part 1
In order to increase web-based traffic and eventual sales, savvy automotive dealerships are incorporating Search Engine Optimization (SEO) activities into their online marketing repertoire. These online marketing tactics will dramatically impress your potential customer base with your dealership’s unique services and diverse inventories, professional approach to the car buying process, and your overall expert presence. It is generally known that almost 80% of all eventual sales in dealerships began with the potential customer using a search engine to find dealerships in their locale or featuring brands they are researching. SEO will make sure your dealership is a top result, generating a final positive result (sale) for you.
By employing SEO strategies, you will definitely improve the chances that potential customers will get to know your business’ name first and foremost when they conduct web searches in the automotive dealership category. SEO increases the probability of them landing promptly on your virtual doorstep to explore your dealership’s offerings. Studies have been conducted that unquestionably show that 90% of web “shoppers” click on the first result produced from their search. SEO can make sure you are that first result! Surely, with the opportunity to rank first in shoppers’ browsing activities, it makes good business sense to incorporate SEO into your dealership’s online marketing campaigns.
In today’s highly competitive automotive sales market, online marketing activities are what set apart the successful from the foundering enterprises. Knowledgeable dealerships invest in attractive web site design and promotion in order to capture the interest of customers imbued with social media channel experience. The additional activities of SEO further customize your dealership and increase your web presence dramatically. Even a solely web-based dealership such as AxiomCars.com needs SEO strategies that bring clients to their virtual doors.
Hire Search Engine Optimization Professionals for Best Results
Internet marketing companies, such as Axiom Internet Marketing, are proven experts in researching and creating the optimal SEO plan for your dealership, studying the keyword historical data and creating quality content for your web presence. They will methodically determine what words potential customers are searching with and the frequency rates for those particular words or phrases. Then they will choose the appropriate optimal keywords for your particular dealership to heighten your search engine activity. Likewise, they are aware of the new protocols established by search engines (such as Google), which dictate what type of content is acceptable and can capitalize on the latest guidelines for content creation. They specialize in shaping the pages’ message to promote the unique quality and superior performance standards your dealership offers, tempering the aggressive, overly zealous salesmen pitches the potential customer possibly envisions. These latest guidelines from Google stress the critical need for unique, dynamic content, and the Axiom internet marketing experts, throughout Florida, will work diligently to create just such page content for you.
Other SEO actions include building links to appropriate topics or items that your dealership offers or is involved in (such as trade organizations or certifications), as well as creating press releases to promote your dealership’s promotions, news, or accomplishments. Professional-grade videos are also an SEO option, which demonstrate the professionalism and diversity of your services and staff .Web page photos and testimonials are also essential to presenting the most dynamic and accurate portrait of your dealership.
Perhaps one of the most important aspects of SEO marketing online is the ability of the SEO marketers to continually update and supplement the materials for your dealership’s web presence. Their monitoring of current trends and keyword tendencies provides the invaluable ability of your web page and dealership to remain “on top” of the searches and in tune with potential customers’ interests.
With an aggressive, creative SEO online marketing campaign, your dealership will build a strong, dominant brand presence, drive increased numbers of quality customers to your site, and add to the overall sales performance of the dealership. Any discussion about online marketing must include SEO if your dealership is to be first in customers’ minds and purchases.
Published by Axiom Internet Marketing
Why Search Engine Optimization (SEO) is Important to Auto Dealerships, Part 1
In order to increase web-based traffic and eventual sales, savvy automotive dealerships are incorporating Search Engine Optimization (SEO) activities into their online marketing repertoire. These online marketing tactics will dramatically impress your potential customer base with your dealership’s unique services and diverse inventories, professional approach to the car buying process, and your overall expert presence. It is generally known that almost 80% of all eventual sales in dealerships began with the potential customer using a search engine to find dealerships in their locale or featuring brands they are researching. SEO will make sure your dealership is a top result, generating a final positive result (sale) for you.
By employing SEO strategies, you will definitely improve the chances that potential customers will get to know your business’ name first and foremost when they conduct web searches in the automotive dealership category. SEO increases the probability of them landing promptly on your virtual doorstep to explore your dealership’s offerings. Studies have been conducted that unquestionably show that 90% of web “shoppers” click on the first result produced from their search. SEO can make sure you are that first result! Surely, with the opportunity to rank first in shoppers’ browsing activities, it makes good business sense to incorporate SEO into your dealership’s online marketing campaigns.
In today’s highly competitive automotive sales market, online marketing activities are what set apart the successful from the foundering enterprises. Knowledgeable dealerships invest in attractive web site design and promotion in order to capture the interest of customers imbued with social media channel experience. The additional activities of SEO further customize your dealership and increase your web presence dramatically. Even a solely web-based dealership such as AxiomCars.com needs SEO strategies that bring clients to their virtual doors.
Hire Search Engine Optimization Professionals for Best Results
Internet marketing companies, such as Axiom Internet Marketing, are proven experts in researching and creating the optimal SEO plan for your dealership, studying the keyword historical data and creating quality content for your web presence. They will methodically determine what words potential customers are searching with and the frequency rates for those particular words or phrases. Then they will choose the appropriate optimal keywords for your particular dealership to heighten your search engine activity. Likewise, they are aware of the new protocols established by search engines (such as Google), which dictate what type of content is acceptable and can capitalize on the latest guidelines for content creation. They specialize in shaping the pages’ message to promote the unique quality and superior performance standards your dealership offers, tempering the aggressive, overly zealous salesmen pitches the potential customer possibly envisions. These latest guidelines from Google stress the critical need for unique, dynamic content, and the Axiom internet marketing experts, throughout Florida, will work diligently to create just such page content for you.
Other SEO actions include building links to appropriate topics or items that your dealership offers or is involved in (such as trade organizations or certifications), as well as creating press releases to promote your dealership’s promotions, news, or accomplishments. Professional-grade videos are also an SEO option, which demonstrate the professionalism and diversity of your services and staff .Web page photos and testimonials are also essential to presenting the most dynamic and accurate portrait of your dealership.
Perhaps one of the most important aspects of SEO marketing online is the ability of the SEO marketers to continually update and supplement the materials for your dealership’s web presence. Their monitoring of current trends and keyword tendencies provides the invaluable ability of your web page and dealership to remain “on top” of the searches and in tune with potential customers’ interests.
With an aggressive, creative SEO online marketing campaign, your dealership will build a strong, dominant brand presence, drive increased numbers of quality customers to your site, and add to the overall sales performance of the dealership. Any discussion about online marketing must include SEO if your dealership is to be first in customers’ minds and purchases.
Published by Axiom Internet Marketing
What Would Dr. Freud Say?
Dr. Freud would probably be astonished with how much we now know about brain physiology. He would certainly be blown away with current computers and the use of psychiatry SEO to advertise psychiatric doctor’s offices. Contact Axiom Health Care Marketing to see how much we can help get your psychiatry practice in Hallandale Beach get noticed.
Why Internet Marketing is Important to Your Practice, Part 2
Most public sector businesses realize the impact and power of social media and online advertising; these Internet marketing techniques are especially vital for medical practices, since their reputation and public image are dependent on satisfied patients and positive impressions. Building a larger patient clientele and promoting new or unique procedures can be accomplished very effectively by employing a dynamic and creative online marketing campaign. Over 85 million “surfers” use social media to research medical advice or information; any practice, whether it be a small family one or a multi-location clinic, needs to be one of the sites these interested parties lands on. The traditional face-to-face patient/doctor interactions have been supplanted by the Internet’s pervasive presence. Internet marketing has far outdistanced the accepted print advertisements of many years ago. A professionally designed and maintained website is now critical for any medical practice; without an Internet “presence,” that enterprise will remain invisible to a very large segment of potential patients.
Online Marketing Tools
One incredibly useful element of an online marketing effort is participation in medical blogs, both on the individual practice’s own website and on general medical blog locations. Internet marketing experts have determined that blogs produce at least 55% more business for enterprises actively engaged in contributing informational and professional background pieces. These articles serve to keep the patient informed and impressed with the doctor’s expertise and skills, while also linking the doctor and the practice to other colleagues and institutions.
Videos of both procedures and facilities available within the practice are also powerful Internet marketing tools; these allow potential patients insights into the caliber of the participating physicians, as well as providing valuable follow-up information to current patients. This marketing tool can actually save the patient and practice valuable time, since follow up visits can be accomplished via video links. Likewise, routine questions and concerns can be dealt with, without the need for visits to the actual facility.
Online press releases and announcements also add to the credibility of the practice among the general public. Articles announcing new procedures or equipment, physicians’ awards and certifications—all of these contribute to the public’s respect and trust in the practice overall. Marketing online any community involvement and activities also adds to the practice’s image as a caring, concerned group.
An attractive, up-to-date and visually dynamic website offers potential clients valuable information and conveys the care and professional attitudes of the practice. Complete details concerning office hours, contact information, as well as background on the member physicians, all contributes to a sense of security and dependability potential patients hope to find on a website. Ease of navigation among the various pages is a must as well. Downloadable forms are also an impressive and integral part of a successful online marketing strategy.
The ability to contact and conference with colleagues is another basic advantage of an online marketing platform. The capability of discussing cases or new procedures with colleagues, as well as being able to capture conference lecture feeds save the practice’s members’ valuable time and efforts.
In today’s highly competitive medical field, the ability to communicate a practice’s services and superior customer care is critically important. Simply advertising in journals and in the print media is passé. To convey your practice’s mission and motivation convincingly and completely, you need an aggressive, comprehensive health care marketing campaign. A vibrant, engaging presence in social media is the proven way to draw exiting and new patients to the practice. Axiom Health Care Marketing, with a proven record of helping medical professionals throughout Florida, in communities such as Daytona Beach and Palm Coast, will present your practice’s unique and dynamic services with the most effective media methods.
Published by Axiom Health Care Marketing
Get With the Pros
When you are ready to set up a website for your new business, if you want it to be successful, you need to hire the professionals. Not everyone knows how to design a website that is effective at drawing in visitors. Contact the professionals at Axiom Internet Marketing and let them design a website especially for your business.
Why Internet Marketing is Important to Your Practice, Part 1
According to a recent survey conducted for the Health Technology Center (HealthTech) by PricewaterhouseCoopers and the Institute for the Future (IFTF), Internet marketing is reshaping the medical community and its interaction with its customers, as well as its colleagues. The rise in acceptance and use of social media has reshaped how patients interact with present and potential physicians, how physicians themselves network with colleagues, and how medical practices thrive.
All physicians are keenly aware that their practice will only prosper if they have a good reputation; that reputation, in 2014, goes beyond simply providing quality services. With the advent of the World Wide Web, Twitter, Facebook, and Google+, a physician must now develop not only a winning bedside manner, but more importantly, a World Wide Web presence through Internet marketing. According to leading advertising experts, approximately 50% of all potential patients search the web before choosing a doctor. If a physician does not participate in online marketing activities, he or she will not even be considered by over half of potential new clients.
In light of these staggering facts, health care marketing is crucial to any physician’s success. Establishing an online website is crucial; working with professionals helps with website design and placement. However, merely creating a website will not guarantee increased patient bases. The physician must also control his/her presence, constantly updating and expanding not only their website, but their Internet marketing reach, as well. Establishing a Facebook and Twitter page is also essential for engaging patients, providing generic medical advice, and promoting a positive means for feedback and also to allow for correction of misinformation and negative feedback. Updating the social media outlets for a medical practice has grown in importance to equal in-office contacts. Timely responses through social media rival emergency phone calls or late night consultations. Google+Business pages, another Internet-marketing tool, allow the practice to be viewed by wider segments of the population, locally and regionally. Google alerts also allow a physician to know when and by whom a particular practice’s web site has been viewed.
Effective Internet Marketing Puts You on the Map
Internet marketing shapes a successful practice’s success by researching who that particular physician’s potential audience is; if the doctor is a surgeon, marketing customizes the content, keywords, and visuals to highlight those skills. A doctor is not everything to everyone. Health care marketing specialists will create unique content and establish reliable blogs to promote the practice’s superior services and foster the all-important trust factor. Online marketing, if done correctly, guides the potential patient to the practice’s site and convinces them of the intrinsic superior services it offers. These Internet marketing experts will help establish the practice’s web content in such a manner that when customers conduct on line searches, that particular practice will jump at them first: this is termed Search Engine Optimization (SEO) and is a guaranteed method of increasing clientele. SEO and optimal placement of the practice’s services in related directories, as well as links to professional organizations, are all Internet marketing efforts specifically employed to develop new patient contacts.
An all-important additional online marketing tool is the creation and continued use of patient reviews. This not only promotes trust and confidence in the practice’s overall abilities, but also engages the various segments of the targeted client base. Likewise, the creation of high quality and engaging videos of specific procedures and informative demonstrations can greatly enhance a practice’s reputation and standing in social media.
Internet marketing, as provided by such experts as Axiom Health Care Marketing, provides targeted, traceable, and versatile methods of attracting new patients, as well as reinforcing the trust and loyalty of current patients. Axiom Health Care Marketing concentrates on medical practices throughout Florida, including Miami Beach, Daytona Beach and surrounding states, such as Virginia.
Published by Axiom Health Care Marketing
