Axiom can help your small business through internet marketing

Axiom can help your small business through internet marketing

A lot is written and said these days about the concentration of economic power in the hands of a few large companies. Many people worry about organizations like Apple, Facebook and Amazon that did not even exist 30 years ago, amassing such huge commercial power. While this is true in a sense, the professionals at AXIOM see a counter-trend that actually favors the small, local business person or service provider.

Digital marketing, especially search marketing, has a powerful democratizing effect on markets. Until recently, a startup, a small business or service provider could not possibly afford to buy a 30-second spot during ‘prime time’ or even a short commercial during off hours. Even if they could afford the air time, the production costs were prohibitive. Mobile devices, mobile marketing and search marketing has changed everything.

Now, ‘prime time’ is any time that a potential patient, client or customer is searching the internet for a local professional practice, service provider or product. It is foreseeable that search marketing or mobile marketing on smart phones will eclipse traditional advertising methods like television, radio and print. Most people will go to their smart phones or other mobile devices to find a rug cleaner, a dentist or a chiropractor.

A local small business, professional practice or service provider can compete very effectively in this new market. They can even use online video marketing techniques professionally produced by AXIOM to show the world their products or skills. Click on AXIOM VIDEO to see a YouTube example of AXIOM’s video ability.