Monthly Archives:October 2017

ByJulianC

Local Trades and Services

SEOWe still encounter some service providers or skilled tradesmen who feel that the internet is not the place for them. We could not disagree more! The internet is exactly the right place for you to establish your branding strategies using the digital marketing solutions and SEO (Search Engine Optimization) services that AXIOM can provide. AXIOM offers a full range of marketing tools from a logo design service

to direct mail marketing and direct mail advertising, but we understand that the future will depend more and more on digital marketing solutions.

Imagine this very realistic situation- you get up one morning and find that your bathroom toilet will not flush. A quick ‘fix it myself’ effort fails to solve the problem. The pipe is totally blocked. How are you going to get a plumber quickly? In the past, most people would look in the “Yellow Pages” or ask a friend or neighbor. Today, most people are going to their iPhone or Android device and entering a search term like, “Plumbers in zip code 32114” or “Plumbers in Ormond Beach.”

That is how most contacts with service providers or tradespeople start today. If your business does not show up when your potential customers search, “plumbers in zip….,” they are not going to get a chance to consider your business. In a way, this search culture works in favor of small, local businesses; you do not have to beat out Roto Router, USA.  You only need to be seen in your close-knit community, a small neighborhood or just a zip code.

If you have had a bad experience with cheap web design in the past, put that behind you! Take a look at what AXIOM can do for you by clicking AXIOM and LOCAL TRADES. Then find out more by going to Axiom Administrative Services or by calling Axiom at 800-888-6348.

 

ByJulianC

Your Mailing List, A Valuable Asset

Direct mail marketingMost small business owners, service providers or professional practitioners do not think of their mailing list as an asset. It is just something that they come by in normal, day-to-day operation. That is wrong!  An accurate and up-to-date mailing list is a valuable tool and an important part of your ‘intellectual capital.’

Small businesses, especially startups are commonly short of both liquid and hard assets, but most of them are run by resourceful owners. Their mailing lists are an example of what accountants call an ‘intangible asset.’ Today, intangible assets and intellectual property make up a big part of the value of any business or professional practice.

Think for a moment about what you would do without your business mailing list. How would this affect your branding strategies, your direct mail marketing, the SEO strategy used by an internet marketing agency or your newsletter producer? Many of the digital marketing solutions you now employ would be damaged or gone. Every client, patient or customer on a mailing list has voluntarily given this information, expecting that your enterprise will use it to provide updates, promotions and material of mutual interest to themselves and you.

Imagine that you are comparing two lawn service companies, thinking that you might buy one of them. The two enterprises are exactly alike except that Mike’s Lawn Care has a mailing list with 2,500 customers, referrals and other contacts. Bill’s Lawn Service has a static website built with a cheap web design from a local SEO services company that uses a free webpage template. Bill has no mailing list. Mike uses his mailing list to send a quarterly newsletter to established customers and contacts reminding them of the time to fertilize, to spray for pests or to plant garden ornamentals. Each quarter, he gets about a ½ of 1% response rate. That is 125 people who inquire about spraying, planting or fertilizing.

They have the same equipment, same employees, and same customer base, but Mike is using his mailing list as a business tool. Mike understands that a mailing list can be an important part of branding strategies, direct mail marketing and direct mail advertising, as well as digital marketing solutions. Which of these businesses do you think is more valuable?

Mailing lists, direct mail marketing, direct mail advertising, branding strategies and SEO techniques are the things Axiom Administrative Services does best. You are busy running your lawn service, law practice, small business or other enterprise. Find out how Axiom can help you with digital marketing solutions and other services today. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByJulianC

A Click is Worth a Thousand Words

internet marketingAXIOM ADMINISTRATIVE SERVICES does many, many things. AXIOM’s pros can help you or your small business with branding strategies, local SEO services, SEO techniques and even with direct mail marketing and direct mail advertising services. Historically, this has been the way that professionals like AXIOM have provided digital marketing solutions. That has been how any internet marketing agency has met its clients’ needs. But now there are new ways to reach customers or clients.

Businesses large and small are using platforms like Facebook, YouTube, Twitter and Google+ to communicate their marketing messages. Apple can give customers a peek at their newest smartphone or iPad. GM can tell you about a new model or a special deal on an older one. The beautiful thing about these social media platforms is that potential customers seek them out on their own. The business owner or service provider did not have to pay a TV or radio station, a newspaper or magazine publisher, or a billboard owner.

More and more people, young and old, turn to online media like YouTube or Facebook to get news and information. Your small business, professional practice or service can put their message in front of people in your local market. Take a look at how AXIOM used YouTube to help its client, OurSeniors.NET, to introduce its new printed and online magazine –

AXIOM Introduces OurSeniors.NET Magazine

Or to market its services to help find assisted living facilities –

Find the Right Assisted Living Facility

Or to help a surgeon demonstrate a better surgical procedure –

Minimally Invasive Weight-loss Surgery Technique

Or about the training required to become a surgeon –

What Training is Required to Become a Surgeon?

The possibilities are endless, but only if you take advantage of them. Axiom Administrative Services can build a digital marketing strategy that starts with professional web design, professional SEO services

and then provides a full range of web services, including social media content.  Axiom will coordinate internet marketing, online advertising, SEO, an email campaign and the full range of internet digital marketing solutions and services that you need. Start now by thinking about your needs and then contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByJulianC

Keywords and Writing Quality

keywordsWeb content writers struggle to balance SEO strategy and SEO techniques with the demands of good writing. Good digital marketing solutions and branding strategies can sometimes conflict with good grammar or even with understandable text. This conflict began the day that professional SEO services discovered that proper use of keywords could help their page rank higher with Google, Yahoo, Bing and other search engine operators.

Nationally known search engine optimization services, as well as local SEO services did the logical thing. They began to “stuff” their websites and the written content on those sites with the keywords thought to be involved in webpage ranking. Sometimes this would go to ridiculous extremes. Repetitive keyword text was sometimes written on a background that exactly matched the text color, so a casual observer could not detect keyword stuffing. Keywords were inserted into inappropriate places in the HTML code and amateur search engine optimization services tried numerous other schemes to get the attention of search engines.

Keep two things in mind:

  • Google, Bing and other search engine operators guard their ranking algorithms closely and change them frequently.
  • An SEO strategy that relies only on repetitive use of keywords will fail. There are simply too many other factors taken into account by search engines. Factors like backlinking, cross linking, link quality, SEO link building, titles of graphic elements and page titles all count. Keywords alone will not do it.

Many webpages consist almost entirely of graphic elements like pictures, banners or links to other sites. Writing quality for such webpages may not be that important. However, if you publish a blog or provide written information, the quality and originality of your web content are also important.

For years, Google was not open about how it told webpage evaluators to judge a page. Recently, the search engine giant has been very open about many aspects of webpage evaluation, even publishing its guidelines openly. Those guidelines say this-

High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.…it should, likewise, be written in a professional style and will need to be reviewed, updated, and edited regularly in order to ensure that it remains current and authoritative.

Poorly produced, out-of-date or plagiarized written content can kill your ranking chances.  This is especially true for business and professional sites. These webpages commonly ask the viewers to make some important choice or decision. They want you to spend money, frequent a professional practice, buy a product or service, shop at a given store, or make life changing decisions. In short, these are the type of webpages that should be produced and maintained by a professional SEO services company.

If your website is devoted to publishing pictures of kittens, you do not need quality content writing. However if you are looking for effective branding strategies, SEO techniques that work and written content that is effective, you need an internet marketing agency that can provide writing services which balance quality with SEO strategy.

AXIOM understands the need for high-quality web content. To discuss your website, its content or SEO strategy, please visit AXIOM Administrative Services, by clicking the link and then call AXIOM at 800-888-6348.

ByJulianC

YouTube as a Teacher

YouTube began its digital life as a toy, an amusement for amateur filmmakers or ‘show offs.’ Internet folklore attributes the founding of YouTube to the difficulty one of its inventors had in placing a video recording of a dinner party on the internet. He and two of his friends, all Paypal employees, started the site in February, 2005. It met with instant success. In fact, it was so successful that Google purchased the site in 2006 for 1.65 billion dollars, and YouTube now operates as a subsidiary of Google.

YouTube’s early content featured cute kittens, puppies and children doing funny things, but soon it began to branch out. Most YouTube videos are free, but many are preceded by advertising content and YouTube derives revenue from AdSense, a Google program which targets ads according to site content and audience. It’s easy to see how this can become a part of professional SEO techniques, as well as many branding strategies. It allows content publishers (potentially you) to direct text, audio and video messages that are targeted to site content and audience. YouTube content can be an important part of your small business SEO strategy.

How? By providing useful, educational video content that calls attention to your small business, service or professional practice. As a professional, a service provider or small business person, you have some specialized skill or knowledge. If you are an accountant, this might be information about itemized deductions. A plumber can demonstrate how to properly change a faucet. Witnessing expert help in any one of thousands of skills and tasks directs a potential client or customer to you. This education can be the best SEO strategy possible.

Audio and visual presentations are one of the best ways to draw attention to your small business or professional practice.  Axiom Administrative Services can produce these videos, place them on Facebook, YouTube or Snapchat, and link them to your other internet marketing vehicles. See how by clicking on AXIOM and YouTube.

Axiom can combine direct mail marketing, branding strategy, a local SEO strategy and other services to meet your need for digital marketing solutions. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

Untitled Document