Share Your Knowledge

ByKevinD

Share Your Knowledge

Digital marketingMaking your business, service or professional practice more accessible and trusted is a key element in any branding strategy. A good logo design service, the best SEO services and even direct mail marketing by professionals can go a long way in promoting that branding strategy, but there is one more factor: you must be recognized as an expert in your field. This is true whether you are a patent attorney, a web designer or a plumber.

There are several ways to gain this recognition; testimonials from past clients or customers and examples of completed work have always played a part in branding strategies. Sharing expert or professional knowledge has been more limited because most people had no way to do it. If you were a famous attorney or doctor, you might publish a book, but this was beyond the means of most people. Today, thanks to AXIOM, it is not!

There are several compelling reasons to share your knowledge with existing or potential clients or customers. Among them are-

  • It establishes and builds your reputation as an authority. Instead of telling people that you are an expert, show them by example.
  • It expands the scope of your service, product or professional practice. By sharing your knowledge in a specific area, you lead the customer or client to trust you with other matters.

Digital marketing solutions provide you with an avenue to share what you know while using branding strategies that establish you as a leader. Your newsletter can include information about your product or service that serves to educate the reader. Professional practices like physicians, dentists, chiropractors, attorneys, CPAs and others can make especially good use of news letters to share their knowledge about complicated subjects. Read about how AXIOM can help produce a newsletter by clicking, Have You Considered a Newsletter for Your Clients?

If a regular newsletter is too much time and effort, consider sharing your knowledge on social media like Facebook or YouTube. Show people how to install a shower head that does not drip, how to fill out a W-9 form or to register a car in the state of Florida. No matter what business or profession you are in, you almost certainly have some kind of special knowledge that will be of interest to potential clients or customers.

If you have never done this, AXIOM can show you how easy it is to incorporate social media into your branding strategy and digital marketing solutions.  You can see some examples of AXIOM’s work on social media by clicking A Click is Worth a Thousand Words.

Axiom can develop digital marketing solutions and coordinate services like small business SEO and direct mail marketing campaigns. Start now by thinking about your needs and then contact Axiom Administrative Services by clicking the link, Axiom Administrative Services or call Axiom at 800-888-6348.

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