What is a Hashtag?

What is a Hashtag?

Most young people will understand the meaning of the term “hashtag,” but if you are busy running your professional practice or small business, you may not understand the importance of these devices. Yes, a hashtag is a device, a method of tagging a social media message, a picture, an embedded video or other web-based material with a user generated name or ‘tag.’ Using hashtags makes it easy for other web users to find material about a particular subject or theme.

A content creator such as a business owner, an individual or a webmaster creates a hashtag by using the symbol, ‘#’, followed by a string of letters or numbers. For example, on the social media platform Facebook, the hashtag, “#mybaby” allows viewers to locate all the posts that have been tagged using that hashtag.

Without getting technical about ‘metatags’ or ‘metadata tags’ and how search engines use them, there are several things that you should know about hashtags. Most importantly, hashtags can be a critical element in a branding strategy, SEO strategy, any digital marketing solution or small business SEO effort. Secondly, hashtags tend to be specific to a given social media platform (the biggest are Facebook and Twitter). For the past year, the best-known hashtags have often been associated with Donald Trump, the most famous ‘tweeter’ in the world. Mr. Trump might not put it this way, but the hashtags he has created (and those created about him) have been absolutely essential to his personal branding strategy and his political success. For better or worse, social media and hashtags have played an important part in making him the president.

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