Monthly Archives:March 2018

ByJulianC

Broken Links, Lost Opportunities

seoOne of the reasons the internet has become so popular is its ability to create links to other sites, resources or references. Imagine students of the past sitting at a library table with a stack of books in front of them. If they were reading one book and needed a reference from another source, they had to literally open a second book and search for it. Today’s reader, researcher or consumer simply clicks the link and the resource appears.

Having a good number of functioning links is one of the factors used by search engine evaluators to rank web pages. Ideally, these include both internal links (to navigate within the site) and external links to related subjects or resources. SEO link building is an important part of any SEO strategy and an essential part of all digital marketing solutions. Link management is an important part of maintaining a website.  A broken link can stop search engine robots dead, preventing them from indexing a website. At that point, branding strategies and SEO techniques mean little; it is far less likely that the web page is going to be seen in relevant searches.

Broken links cause so many problems that they may render digital marketing solutions and even a good SEO strategy useless. Visitors to the site will be turned off by the experience of a broken link and search engines assume that the broken link is the end of the line for a site and look no further. If you are operating your own website, you must take it upon yourself to constantly check for dead or broken links. This takes a lot of time and effort; it is easy to see why this falls to the bottom of “To-Do” lists.

There are software solutions that can check for broken links. However, learning to use these solutions can be time-consuming and not worth the time of many small business or professional people. If you are serious about your website, the best solution is a professional internet marketing agency and the professional SEO services they provide.

If you are struggling to balance the demands of your business with those of website maintenance, Axiom can offer a solution.  Axiom Administrative Services has the professional skill needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing and direct mail advertising with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs.

We understand the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByJulianC

Great News!

Axiom Administrative Services rated A+ by BBB. Read about it here.

ByJulianC

Axiom Administrative Services Honored with A+ Rating from BBB

The Better Business Bureau of Longwood, FL has honored Axiom Administrative Services with an A+ Rating, its highest ranking. The American public turns to the Better Business Bureau (BBB) for dependable information about a business or charity, its reputation and history. Customers and consumers know that BBB Accreditation signifies trust and integrity, an unwavering commitment to honest and fair-dealing and a history of customer satisfaction.

Select businesses earn BBB Accreditation by undergoing a thorough evaluation and upholding the BBB Code of Business Practices. The A+ Rating from the BBB means that Axiom has passed a stringent examination that includes business history, competency in their field of business, compliance with all laws and regulations, transparency of business practice and a history of successful resolution of any complaints. “A+” is the very highest rating that a business can earn from the BBB, and Axiom is honored to have received this impressive ranking. The public recognizes the BBB Seal as a sign that a business or non-profit organization is trustworthy and dependable.

Axiom Administrative Services was founded in 2009 to provide expert service in the field of digital advertising. That area of enterprise has grown impressively over the years. Businesses of all types, service providers, professional practices and non-profits all understand the importance of digital marketing, social media and internet presence. Digital advertising has revolutionized the ways in which business and non-profit organizations communicate with the public. Digital advertising and marketing is an enterprise that changes literally every day, requiring constant dedication, education and reeducation just to stay current.

Axiom provides digital marketing solutions to small business, non-profits and service providers. Axiom’s work for the OurSeniors.net organization is one of its most unique and successful online, social media and traditional print marketing efforts. Both Axiom and OurSeniors.net have realized the importance of marketing to seniors. In the state of Florida, seniors comprise about twenty percent of the total population and must be targeted in any successful digital advertising effort.

OurSeniors.net combines a dedication to serving the needs of seniors and their loved ones with a proven record as a way for professionals, small businesses, service providers and non-profits to communicate with the senior market. The OurSeniors.net organization has assembled a team of professionals and businesses that all share a special sensitivity to the needs of the senior marketplace. Axiom has played a big part in the success of OurSenors.net, providing digital marketing, social media and online support, as well as a traditional printed magazine. OurSeniors.net Magazine is published four times yearly and widely distributed in both the Volusia-Flagler and South Florida areas.

The Better Business Bureau A+ Rating is an important accomplishment for Axiom. It reflects years of trustworthy, dependable service while meeting the digital advertising needs of all its clients, including OurSeniors.net. It means that Axiom has maintained the highest business and ethical standards as it meets the challenges of marketing in the digital age.

Axiom’s business team can combine traditional marketing tools like printed and direct mail advertising with local Search Engine Optimization (SEO) and digital marketing services to build your marketing and branding strategy. Visit Axiom Administrative Services online (www.axiomadminserv.com) or by calling toll-free at 800-888-6348.

ByJulianC

Dominating Local Searches

SEOA lot of attention is paid to national and worldwide search results. The internet is big news these days, and that attention is natural. But to a local small business, a service provider or a professional practice, the race between Facebook, Amazon and YouTube may seem irrelevant. If you are a dentist practicing in Port Orange, the important thing to you is search results for a query like, “Dentists in Port Orange, Florida.”

Search engine optimization services and internet marketing agencies must pay close attention to local SEO services.   As a business owner, there a number of things you can do to make dominating local search results easier.

Start by pretending that you are a local customer searching for a provider of your product or service. What are the key words that you would use in looking for that subject? Make a list of the words that occur to you and ask several other people to do the same. Be imaginative and think of broader categories; if you are in the carpet cleaning business, include keywords and phrases like “home maintenance,” “house cleaning,” “cleaning services” and “carpet cleaning.”

Make a list of essential information that should be on your website, such as business name, address, phone number, business hours, web address and contact information.

Gather images like your business site, examples of your service, satisfied customers and your business logo. Your business logo is very important; if you do not already have a logo, consider a professional logo design service.

Claim a spot in local business service listings at sites like Google’s business.google.com, Facebook’s facebook.com/business/products/pages or Yelp’s biz.yelp.com.

Get professional help to optimize your website. The days when a cheap web design would do the job are gone. An effective website must now be fast and mobile-friendly, key words must not only be present, they must be in the right places. There should be simple navigation and there should be no technical problems with the web design. A good internet marketing agency should provide local SEO services and SEO link building as well as a branding strategy that links your business to your city, town or even zip code.

Some of these steps are possible on your own, especially things like gathering information and claiming spots in business service listings. Others are beyond the technical abilities and outside the time constraints of most people. If this applies to you, digital marketing solutions that work and branding strategies that make your business stand out can still be had. Turn to Axiom, an internet marketing agency with the professional and small business SEO skills needed to get your web presence the ranking it deserves. Axiom Administrative Services can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy.

Please visit Axiom’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByJulianC

The CRITICAL Importance of Visual Content

Branding Word ConceptThere is one trend in the internet world that overwhelms all the others. That trend is visual content. The creative people who devise branding strategies, professional SEO services and even logo design services are all keenly aware of the growing dominance of visual content in both social media and the wider internet. The Pew Research Center reported recently that, in 2017, more adults used YouTube.com (an entirely visual site) than visited Facebook.

All effective digital marketing solutions must now take this into account. Advertising pros have long known that, compared to written or sound-only material, visual presentations are more engaging, remembered longer and more likely to produce action. Visuals significantly increase the engagement of an audience because they quickly capture attention; visuals can tap into the conscious and unconscious emotions of an audience much faster than printed or spoken words.

Numerous studies have demonstrated that people remember much more of what they see than what they merely read or hear. One market study found that Facebook posts with images drive 2.3 times more engagement than those without images. If you want to engage people on social media, or on the wider internet, you must show them visuals that can tell a story and build your branding strategy.

Good digital marketing solutions will grab the attention of an audience and effectively engage them in that branding strategy. When you start the process of building a website or developing a branding strategy, start working on your visuals before the launch. Creating a photo or video of someone using your product or service makes it easier for people to imagine themselves doing so. The term, “engaging visuals,” can include still images, screenshots, graphs, videos, memes and GIFs or even a copyrighted logo from a professional logo design service.

All of this is sound advice, but there is a problem; if you are a small business operator, service provider or professional practitioner, how are you going to find the right visuals to convey your message. If fact, have you thought carefully about what your message (your branding strategy) should be or what digital marketing solutions you will employ? The internet is full of visual images for sale or, in some cases, free.

If you have any doubt, do a search for an obscure term like, “Birthday Cat Memes, Images and Gifs.” You will almost certainly find a bunch of visual images suited to a birthday card for cats. If you do not know, a meme (in terms of digital marketing solutions or a branding strategy) is an image or video that is copied and spread rapidly by internet users.

But how do you go about resizing these images to fit your website or Facebook business page, what about copyright, what is the best image title for SEO link building or page ranking purposes? Most professionals, business owners or service providers do not know! But they should know that these tools and skills are absolutely essential to their success. If you are struggling to develop branding strategies and digital marketing solutions that work, it would pay you to turn to a professional internet marketing agency and search engine optimization company. Axiom Administrative Services has the professional skills needed to guide your web presence to the rankings it should have.

Axiom knows how to create, optimize and place visual content. Axiom can produce and embed video demonstrations or educational material in your website or social media platforms. Axiom is more than an internet marketing agency. Our local SEO services, small business SEO and individual digital marketing solutions are combined with traditional marketing techniques like printing and direct mail to achieve maximized results.  Please visit us to find out how Axiom Administrative Services can fill your digital marketing needs.  You can contact us by calling 800-888-6348.

ByJulianC

5 Do’s and Do Not’s for Webpages

responsive web designIf you are struggling with SEO techniques, trying to develop digital marketing solutions and branding strategies that work, it would pay you to turn to a professional search engine optimization company like Axiom Administrative Services. As a professional search engine optimization company, Axiom can provide your website with the small business SEO services and digital marketing solutions you need.

Most professionals, small business people and non-profit organizations already know that the day when cheap web design would suffice has passed. Still, some business and professional people try to do this on their own or have a staff member take care of it. If you or your organization are in that category, let the pros at Axiom give you a few hints. These “Do’s” and “Do Not’s “ are the top 5 things that any web designer, amateur or professional should know.

  1. Do have unique and original content. Do Not scrape, copy or cut and paste material from other sites.
    Plagiarized material is a killer for webpage ranking. Every webpage should have a satisfying amount of main content or “MC” that is original. Cheap web design cannot meet this requirement. If you are unable to create your own content, consider a professional internet marketing agency, to create both main content and a SEO strategy.
  2. Do have a mobile responsive website. Do Not use cheap web design.
    Website responsiveness has become essential. The best branding strategies or SEO techniques will be to no avail if the site cannot be viewed on mobile devices. The number of web queries issued on smart phones or similar devices has long since passed the number coming from computers. Cheap web designs are frequently not optimized for mobile viewing.
  3. Do have a fast-loading website. Do Not tolerate load-time over 5 seconds.
    Professional SEO services will always achieve loading times of 5 seconds or less. If you are doing the site design yourself, be sure to minimize the HTML code-to-text ratio, to avoid lengthy tag names and limit webpage white space.
  4. Do have proper page title tags. Do Not have missing, duplicate or too-lengthy title tags.
    Title tags tell a search engine what the page is about; they are essential to ranking the page. Webpages with missing or duplicated tags are almost certain to drop in ranking.
  5. Do have internal and external links. Do Not have broken, repetitive or missing links.
    Broken or missing links are a turn off for both the viewer and search engines. SEO link building increases the likelihood that your page will be seen and ranked. This is critical to all search engine optimization services, and to successful digital marketing solutions.

Designing webpages, planning branding strategies and developing SEO techniques has become a science and a profession in itself. If you are busy with your own professional practice or small business, the best way to design your digital marketing solutions is a qualified professional SEO service.  Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional and small business SEO skills needed to get your web presence the ranking it deserves.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

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