Daily Archive December 26, 2018

ByKevinD

Factor voice search into your SEO strategy

voice searchThe worlds of SEO strategy and SEO techniques never stand still. That has always been true, but it was never more so than today. There are two trends that you should be especially aware of in 2019.

The ‘invasion’ of voice activated devices and voice initiated searches is now fully upon us. At first, you might think, “So what? How does that change SEO strategy?” Well, voice searches are different in subtle ways from the old typed query. Traditional keywords were derived from these written texts, but most people speak in styles that are different from their writing. Instead of typing sparse words like “pizza, Daytona Beach,” most people are likely to speak at least part of a whole sentence such as, “Where is the nearest Italian restaurant?”

Voice search is growing rapidly and it has great potential to affect how local businesses are found. It may not replace screen-based searches, but it will soon be enough of a factor to change SEO techniques. The advance of devices like Google Home and Amazon Alexa and personal assistants like Siri and Cortana is  going to change SEO strategy, especially for local businesses whose keywords will now have to include phrases like “near me.” Stay tuned in 2019 as we will go deeply into voice search and how it will affect small business.

The second trend is not new, but it is accelerating. This is the dominance of “media” and social media in the internet marketing arena. Today, an internet marketing agency must do much more than maintain a static website for clients. It must also manage social media and produce the content that fills sites like Facebook and YouTube. For many consumers, a business Facebook page is more important than is their website.

We have referred to some of our own clients in the past as examples of this trend. Ourseniors.net not only has an extensive website and an online magazine (OurSeniors.net Magazine), it has extensive social media presence. Take a look by clicking OurSeniors.net Media.

All of this material, the videos, the audio programs, the YouTube presentations, the Google+ presence and the Facebook page are parts of the social media and graphic media efforts that we put forward at Axiom. Obviously, this requires a lot of talent and time. Probably more time and effort than you want to put out!

If you struggle with digital marketing solutions and branding strategies , social media presence and web design, turn to Axiom. Your business deserves more than mere web presence, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web and social media presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.