Author Archives: KevinD

ByKevinD

Multimedia Marketing for Seniors

marketing to seniorsAxiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.

On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.

At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:

  • Highly professional web design services. You can see examples at net and OurSeniorsDiscounts.net.
  • Producing and distributing a very high-quality printed publication, the net Magazine each quarter. You can see the online version at OurSeniors.net Magazine.
  • Strong involvement in social media including Facebook and YouTube.
  • Our involvement in outreaching, person to person contact with seniors and the business and professional people who want to reach them. Take a look at Brunch and Learn Events.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

How Can We Get an A Plus?

Axiom BBB accreditationActually we already got an A+ from a very important source, the Better Business Bureau or BBB. The best businesses can earn BBB Accreditation by undergoing a thorough evaluation and upholding the BBB Code of Business Practices.

Receiving a Better Business rating of A+ means that Axiom has passed a stringent examination that includes business history, competency in their field of business, compliance with all laws and regulations and a history of successful resolution of any complaints.

Axiom provides digital marketing solutions to small business, non-profits and service providers. Axiom’s work for the OurSeniors.net organization is one of its most unique and successful online, social media and traditional print marketing efforts. Both Axiom and OurSeniors.net have realized the importance of marketing to seniors. In the state of Florida, seniors comprise about 20% of the total population and, they must be targeted in any successful print or digital advertising effort.

Recently we have put our talented staff to work helping out with the digital effort in the new OurSeniorsDiscounts.net website and printed publication. This printed and online coupon collection will offer service providers and businesses an effective way to reach 55+ consumers across three media platforms: print, online and social media. To see how this might work for your enterprise, click Facebook Post. This Facebook page illustrates how our own little web of print, online websites and social media can work for you!

You can get details about this outstanding opportunity by calling OurSeniorsDiscounts.net at 386-204-4727, or contact them at Contact OurSeniorsDiscounts.net.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Your Personal Google+ Account Is Gone on April 2, 2019

Google+Several weeks ago, we gave a heads up about Google+ shutting down its personal use accounts (See “Google Plus to Close…”). The search engine and internet giant followed through last week with an email announcement sent to all Google+ consumer account holders. In part, it said –

 “…We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content… The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time.”

So, what does this mean to a business or service provider that has had a Google+ page? If that page is on a personal Google+ page, it will be disappearing, but do not confuse this with Google My Business. Google My Business is about connecting your business to your visitors through search terms, Google Maps and queries. It is definitely not going away; in fact it is more and more important.

Stay tuned and we will remind you of how to claim and use your Google My Business account. In the meantime, if your site has any links to Google+ personal pages, now is a good time to delete them. Remember that Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

Axiom IMS
ByKevinD

Is Axiom a Technology Provider or a Marketing Organization?

Axiom IMSThe truth is that all people involved in creating digital marketing solutions or developing SEO techniques are doing both. Axiom’s business began life as an internet marketing agency, but our professionals have also been involved in direct mail marketing and print media as well. Axiom has roots in several gardens!

Just to remind you, our articles on the technical side of web commerce include something all webmasters should do: An Annual Housecleaning. Lately, our staff has become more and more involved in a subspecialty within digital marketing: Reaching the Senior Market Online.

Check out that link (Reaching the Senior Market Online) to discover how Axiom can not only build and manage a great website, we can also help you reach seniors in a market with a very high concentration of “silver consumers.” We have the professional skill and small business SEO skills needed to help your web presence penetrate the senior and Boomer market. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s Small Business Services page or call Axiom at 800-888-6348.

valentine's day
ByKevinD

Happy Valentine’s Day

valentine's dayHappy Valentine’s Day from Axiom.

marketing to seniors
ByKevinD

Marketing to the Boomer-Consumer

marketing to seniorsToday, almost all marketers, including internet marketing agencies and professional SEO services should reach out to the “boomer-consumer” generation using both technology and traditional media like printing or mail advertising. But how can a business do this on a limited budget? Get some ideas by reviewing Axiom’s article, Reaching the “Boomer-Consumer”.

To see a great example, look at one of the new websites that Axiom is managing at OurSeniorsDiscounts.net and get on board to reach the senior market! Visit us at www.axiomisbetter.com or call us at 800-888-6348 for a free consultation.

ByKevinD

What Is a Hashtag?

smartphone useWe have commented several times on “hashtags” and how important they are, especially to social media posts. If you are not using hashtags (or don’t know how to use them) then read our articles on this vitally important subject:

Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs, including social media maintenance tasks like hashtags! Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Ideas for a Business Web Blog

Axiom Administrative ServicesMaintaining a website while running your business or professional practice may be more than you bargained for. Let Axiom take care of this for you. Axiom Administrative Services builds digital marketing strategies that work, starting with creative web design, professional SEO services and a full range of web services, including social media content.  Axiom can even coordinate online advertising and professional SEO services with a direct mail marketing or coupon distribution campaign. Think about your needs and then contact Axiom by:

Read Ideas for a Business Web Blog.

ByKevinD

The importance of “Hashtag”

smartphone useMost young people will understand the meaning of the term “hashtag,” but if you are busy running your professional practice or small business, you may not understand the importance of these devices. Get a grip on this important social media subject by reading “What Is a Hashtag?”

Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Webmaster Help from Google

Google searchDid you know that you can get webmaster help directly from ‘The Man’ (that is Google).  There was a time when Google was very obscure about its criteria for ranking a webpage; the Google employees and the contractors who were involved in this activity were required to sign nondisclosure agreements and the ‘secrets’ were supposed to be kept hidden.

This was a counterproductive policy because it left webmasters and content creators in the dark about how to meet the needs of consumers and to rank highly in Google’s search engine results. Over the years, this policy was eased and then changed totally. Today you can read all about it from “The Boss” himself or herself at Google Webmaster Guidelines.

In the spirit of complying, here is Axiom’s original, not scraped or copied, philosophy about getting to the top of search rankings, generating web traffic and producing results in the form of new customers or clients:

  • Google’s intention is to provide the best answer to the query a user enters. The highest ranked webpage should be the one that is most useful to the viewer, providing the best answer to a specific question.
  • To be useful, a website must provide content that is of some value to the user. Content that is ‘syndicated,’ that is scraped or copied from another site, does not meet this requirement. Even if the copied material is relevant to the question at hand, it does not add value because it was already available elsewhere.
  • There is nothing wrong with a site that is intended to influence buying decisions (that is to sell you stuff); HOWEVER to rank high in search results, the website must provide useful content to the viewer, not merely direct them to a local provider or an Amazon affiliate.

The bottom line is this – produce content that is original and useful to the viewer and adds some value to the experience. If you are a plumber, your website should provide information about the relative merits of fixtures, pipes or maintenance procedures, not just pretty pictures of showers or links to Amazon sites. An attorney’s site should contain information that helps potential clients make important decisions, not just photos of well-dressed people holding law books.

If you are capable of producing this material yourself, then by all means do so. If you have neither the time or the inclination to do this, turn the task over to an internet marketing agency like Axiom Administrative Services. Axiom has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.

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