Author Archives: KevinD

ByKevinD

Great News for OurSeniors.net Magazine!

OurSeniors.netOurSeniors.net BBB A+ ratingOurSeniors.net Magazine and OurSeniorsDiscounts.net was just upgraded from “A” to “A+” by the Better Business Bureau. So, what’s the difference between “A” and “A+”?

The OurSeniors.net organization has always been ranked as an “A” business, but you cannot get to “A+” status until you have maintained that standing for two years and scored 97 or more out of a possible 100 points. Now you know, the OurSeniors Family is here for the long haul, and we will maintain that high standard. Stay tuned for more great news from OurSeniors.net and its entire family!

ByKevinD

Facebook Grows Up

marketing to seniorsMany lay people believe that Facebook is still the exclusive domain of teenagers and young adults. However, media professionals know that the fastest growing Facebook user demographic is 55+ adults and seniors. Recent trends indicate that we will soon see a completely different Facebook, with younger users leaving the platform for apps like Snapchat and Instagram while more and more seniors take it up.

This is a happy coincidence for experienced senior marketing organizations like Axiom. As a traditional internet marketing agency, Axiom does every day functions like developing branding strategies and SEO techniques and even direct mail marketing. However, we have gradually become more and more of a niche internet marketing agency. We concentrate on senior consumers, the Silver Dollars or Boomer Consumers who can make a business a success. In Florida, that is especially true!

Facebook works for seniors, and if your service or product appeals to 55+ adults, particularly retirees, then Facebook is your new sweet spot. At Axiom, we have long experience in building Facebook pages and in maintaining them. Take a look at two of our Facebook pages that are aimed especially at the senior market. They are OurSeniors.net on Facebook and OurSeniorsDiscounts.net on Facebook.

At the same time, we produce an outstanding magazine format publication (OurSeniors.net Magazine) that is distributed free of charge to thousands of seniors each quarter. At Axiom, we know that seniors continue to read and retain printed material more than other age groups. This high-quality magazine is available in senior-friendly locations like Denny’s Restaurants, CVS and Walgreens Pharmacies, and Walmart.

Let us show you how to leverage your advertising dollars into print, traditional web pages and social media like Facebook. Visit us at Axiom Administrative Services or call us at 800-888-6348 for a free consultation. You can contact OurSeniors.net by phone at 866-333-2657 or by using Contact Us.  You can reach OurSeniorsDiscounts.net by phone at 386-204-4727 or by using Contact OurSeniorsDiscounts.net to contact by email.

ByKevinD

Happy Mother’s Day

Mother's DayAxiom Administrative Services would like to wish all mom’s a happy Mother’s Day.

ByKevinD

Traditional Web Pages vs. Facebook Business Pages

mobile friendlyThere is some debate about the relative merits of Facebook Business Pages verses traditional web pages. If you are not a web design professional, an expert in SEO techniques or an accomplished Facebook user, you may not even understand the difference.  Both these common digital marketing solutions have pros and cons. Here are a few examples:

  • Ownership and Control. In your traditional website, you have complete control over all content, branding strategy, SEO techniques and other aspects. You own your website. With Facebook, you’re dealing with a third-party site. You follow the company’s terms of service, which are frequently revised. In effect, Facebook, not you, owns the site.
  • Site Design. With a website, you design your webpages to match your own branding strategy and goals. You are free to make changes anytime at your discretion. On a Facebook page, you can add your own logo design and make minor changes in appearance, but you will still have Facebook’s look. On the other hand, you (or your internet marketing agency) must do the design and the maintenance work yourself for traditional websites.
  • Interaction. On a traditional website you have limited opportunities to interact with your audience, especially if it is a “template” or amateur site design. Facebook is a place where you often find participants and “friends” using social media to interact with others. The typical Facebook user is more likely to be engaged in a conversation or leave comments.
  • Timeline. Facebook’s Timeline is a way to easily send your contents to thousands of people spending time on Facebook. With one easy click, users can get all your updates, comment on your Facebook posts and share your information with their own network of friends and family. This feature is not available with a traditional website, unless your audience can subscribe to your RSS feed. The drawback is that your users always must be using an RSS reader to keep information streaming to them. Most people will not do this.

The bottom line is that both Facebook and traditional web pages are needed. There is no substitute for the way branding strategies can be accomplished via a business website. On the other hand, the convenience and efficiency of Facebook’s automatic update and delivery cannot be ignored.

That is why Axiom does both! We build and maintain traditional websites and Facebook pages for clients simultaneously. Take a look at these examples from a medical practice we serve:

Or these examples from the OurSeniors.net Family of Senior Services, serving the needs of seniors in any way we can!

You can get details about some outstanding promotional opportunities by calling OurSeniorsDiscounts.net at 386-204-4727 by email at Contact OurSeniorsDiscounts.net.  At Axiom, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Boomers, Seniors and YouTube

Senior woman with glasses portraitAxiom professionals have been providing traditional internet marketing agency services such as SEO techniques for many years. The pros at Axiom are accustomed to being referred to as an ”internet marketing agency.” At the same time, we have been involved in the older “technologies” used to construct branding strategies (print and direct mail advertising for example).

We have long believed that there is huge room for growth and development in the senior and 55+ digital marketing sector. Many professionals at other internet marketing agencies ignore this opportunity. A lot of them are “digital natives,” young people who have never known anything but a digital world. Often, these young people believe that seniors and 55+ boomers just do not “get it.” At Axiom, we know that is just not true. We understand that social media like YouTube have become pervasive platforms for sharing stories and spreading knowledge in senior networks.

YouTube allows viewers to watch and engage with stories on a personal, almost one to one level. It gives viewers the opportunity to share their own experiences with peers, family members and friends. It is surprising to us that some of our clients are still skeptical about the ability of media like YouTube to reach Baby Boomers and seniors. In fact, the 50+ age demographic is the fastest growing group of online users. Boomers and seniors spend an average of 19 hours per week, more time per week online than watching TV.  If you want to make your business or service known to this huge market, you must understand the reality of boomer and senior internet activity.

At Axiom, we do understand it! In a big way, “Seniors R Our Business!” As part of the OurSeniors.net Family, we know that YouTube doesn’t just attract high volumes of boomer and senior web traffic. It is also an incredibly effective medium for encouraging engagement and action. This goes hand-in-glove with the OurSeniors.net Family’s policy of proactive networking. Axiom professionals do not sit around the computer and wait for seniors to drop by. We are actively engaged with the OurSeniors.net “Brunch and Learn” program, and Axiom is responsible for putting these events on YouTube.

Check out a few of the recent programs by clicking on one of these links:

You can see the engagement that Axiom can bring to your business, service or professional practice through YouTube episodes. We do it for OurSeniors.net and we can do it for you.  Learn more about this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727.  Email them at Contact OurSeniorsDiscounts.net.

In the Orange and Seminole county areas, you may contact the OurSeniors.net Territory Account Manager, Gena Julian, at 386-516-3969 Ext. 21 or by email at Email Gena Julian.

ByKevinD

Axiom is ‘Old-Fashioned’ Too!

OurSeniors.netThe professionals at Axiom Administrative Services work for an internet marketing agency, doing the typical things you imagine – working on SEO strategy and digital marketing solutions. However, there is another aspect to our organization that is just plain “old fashioned.” We communicate in print as well.

In fact, Axiom helps to produce a printed publication that reaches many thousands of consumers. As members of the OurSeniors.net Family of organizations, we have become specialists in communicating with and influencing 55+ adults and seniors. The medium of print is still a big part of that enterprise, and we are very pleased to be part of the team that produces both the print and online versions of OurSeniors.net Magazine and the pullout coupon section inside, the OurSeniorsDiscounts.net ad supplement.

The Spring Edition of OurSeniors.net Magazine is now available at over 240 locations in Volusia-Flagler counties and the central Florida area! (Click to see Pickup Locations.) If you are looking for a way to build your client or customer base, or to build loyalty in established patrons, Axiom and the OurSeniors.net Family can help you! We can leverage your promotional dollars in a way that gives your organization or enterprise exposure in print, on the web and on social media, including:

  • Printed and online coupons via OurSeniorsDiscounts.net
  • Extensive distribution of printed offers in the print edition. See Pickup Locations
  • Mention in web blog articles at OurSeniors.net
  • A presence on Facebook at OurSeniors.net Facebook

Please join Axiom and the OurSeniors.net team of senior and 55+ influencers in the very next printed edition of OurSeniors.net Magazine and the OurSeniorsDiscounts.net supplement. You can appear in the online version even sooner, so act now. You can learn more about this opportunity by clicking Contact OurSeniorsDiscounts.net or by calling 386-204-4727.

For all your other web needs, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

More Than an Internet Marketing Agency

OurSeniors.netThe professionals at Axiom Administrative Services have been in the communications business for a long time. We have been involved in developing branding strategies, SEO techniques, local SEO services and digital marketing solutions of all kinds, even direct mail marketing.

You might think, that’s enough, but (as those TV guys say), “Wait, There’s more!” Yes, there is quite a bit more about Axiom. We still do a lot of general internet and web-type work, but we are also part of a larger group, the OurSeniors Family. Among our other activities, we are also the technical arm of the OurSeniors Family organization. This enables us to provide services aimed directly at a very important demographic: the 55+ and senior market.

This connection allows us to be a doorway to multiple media types, all aimed at the 55+ and senior market. Here are some examples:

  • net, the traditional internet and web services we provide at www.OurSeniors.net
  • net Magazine, the printed version of the OurSeniors Family’s flagship publication. This high-quality printed magazine is distributed free at over 240 pickup locations throughout a seven-county area, including major outlets like CVS, Walgreens, Walmart, Denny’s Restaurants and numerous small business and office locations.
  • net Magazine Online, the web version of our senior living magazine.
  • The OurSeniorsDiscounts.net Pullout Section in each of the printed copies. It’s a “keeper” for seniors, 55+ adults and their loved ones and families.
  • The Online Edition of the OurSeniorsDiscounts.net Pullout Section. You can see the very professional product at net. Seniors, 55+ adults and consumers of all types can easily access this reference and promotional publication online.
  • The OurSeniors.net Brunch and Learn Events, giving us a chance to meet and network one-on-one with seniors. These events also give senior-oriented business and professional people a chance to do the same.

Axiom can help you reach out to this important market, the senior and 55+ group. We say, “Axiom is the Specialist in Senior Communications.”  You can learn more about Axiom and this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348. You may contact the OurSeniorsDiscounts.net organization directly at 386-204-4727 or email them at Contact OurSeniorsDiscounts.net.

ByKevinD

Axiom Leverages Online, Web, Print, Social Media and Hands-On Networking

social media networkingToday’s blog title may be a bit long, but the word LEVERAGE is the important part. In today’s business and professional world, the small business owner, the service provider or professional must leverage their time, talent and dollars. One of Axiom’s clients, the OurSeniors.net and OurSeniorsDiscounts.net group has a way to do just that.

This is a readymade web presence, social media platform, print distribution and a chance to break into an underappreciated networking group: senior networkers. Yes, seniors network too! In fact, they were doing it “over the back fence” long before smart phones were invented. Seniors tend to have tightly-knit circles of trusted friends, they may live in close proximity, they network and they tell each other about good deals. How can you get your business, professional practice, product or service in front of them?

This opportunity is vast, including a presence on Facebook, mention in web blog articles at Ourseniors.net, online coupons at OurSeniorsDiscounts.net, and extensive distribution of printed offers from the print edition. At last count, that was 241 Pickup Locations and growing!

You can learn more about this opportunity by AxiomAdminServ.com, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727 (email them at Contact OurSeniorsDiscounts.net).

ByKevinD

Digital Marketing and Social Media for Seniors

smartphone useIpsos, the European market research organization, is a global market research and a consulting firm with worldwide reach. Several years ago, Ipsos teamed up with Google to study the online, social media and decision making habits of seniors and “Boomers.” If you are a busy professional or a business person, the results are important to you.

Here are some key findings:

  • The internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a substantial margin. As an advertiser, it is critical to be present across both print and digital platforms in order to engage this audience.
  • Over half of boomers and seniors watch online video with YouTube reported as the preferred site. Online video advertising has huge potential in captivating this group.
  • Social networking sites are used by the majority of boomers/seniors every day! More than half of this demographic is following a group or organization on a social platform. Facebook ranks #1 as the most used social network.

What is your branding strategy for seniors and boomers? Do you have one? At Axiom, we certainly do! In a big way, communicating with seniors is our business. For years, we have been reaching out to seniors via direct mail marketing, digital marketing solutions and SEO techniques aimed at seniors. We help create and maintain the website for Ourseniors.net, the printed and online versions of OurSeniors.net Magazine and the popular OurSeniors.net Brunch and Learn Events.That’s why we say, “Seniors are our business!”

Now we have a great new way for you to reach this key market, the 55+ and senior demographic. This is a great opportunity to leverage your advertising budget, giving you exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. Seniors will have a way to easily find your business online and in print from a high-quality keeper magazine. Please check the website (OurSeniorsDiscounts.net) then let us explain this in detail. Find out how by reading our plan in, “Especially for Advertisers.” We can be reached at 386-204-4727 or click on Contact OurSeniorsDiscounts.net to contact us by email.

ByKevinD

Leveraging Your Web Presence

Ourseniors.net magazineAxiom Administrative Services, remains an internet marketing agency that provides local SEO services, SEO techniques and digital marketing solutions to organizations of all types. However, we have grown far past that starting point. We are also involved in publishing a very successful printed publication that directly serves the needs of senior consumers.

This is a high-quality, “keeper” magazine that is available free of charge to thousands of consumers through dozens of locations in the Volusia-Flagler and central Florida area (see a complete list at Pickup Locations). By advertising in the OurSeniors.net Magazine, you can give your enterprise an online web presence, a printed distribution and a social media boost! Starting soon, you can do even more – you can place a special offer in front of thousands of consumers. These offers are aimed at 55+ adults and seniors, but they are also seen by thousands of other viewers.

Here is a great opportunity to leverage your advertising dollar in a way that increases your exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. This will make it easy for seniors to find and print your coupon online as well as to clip it in the old-fashion way. In addition, you will be online and on social media. To find out more, please visit Axiom’s small business services page or call Axiom at 800-888-6348.

You can reach the good people at OurSeniorsDiscounts.net directly at 386-204-4727 or by clicking Contact OurSeniorsDiscounts.net.

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