Common Mistakes in SEO Techniques

ByKevinD

Common Mistakes in SEO Techniques

seoProfessional SEO techniques are essential to internet branding strategies and to perfecting digital marketing solutions. Without the correct SEO techniques, the best of web designs, the finest of branding strategies or the most professional of logo design services will all be for naught. Few people will see it.

For those who have the time to pay close attention, Google is now pretty transparent about the “Do’s and Do Not’s” involved in good website design and SEO techniques. It is hard to say which issue is at the top of the list for a given set of webpages, but today one SEO technique is an absolute “Must Do.”  Your website must be mobile friendly! If it is not, it will suffer in webpage rankings. There is a simple reason for this- most web surfing is now done on mobile devices, mostly on smart phones.

Also near the top of “Must Do” SEO techniques is the uniqueness and originality of page content. Here is a quote from the 2017 Google Quality Evaluator Guidelines-

“Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.“

– Google Search Quality Evaluator Guidelines March 2017

Your website should contain original, unique content that is useful or entertaining to the viewer. There is no way to get around this; a website that consists of “scraped” or plagiarized material will not rank high.

If your website is for a local business, a clear statement of location is critical. A search query like, “Dentists in Daytona” will not rank dental offices in Port Orange as highly as those with a physical address in Daytona Beach. This is true even though residents of the two communities travel back and forth routinely without thinking much of it. Many times, professional SEO services can remedy this using technical devices like meta descriptions, page titles, alt attributes for images, etc.

You should take care to avoid broken or outdated links, to balance the distribution of H1, H2, etc. tags and to include a sitemap. Much of this will sound very obscure to a small business person, a non-profit operator or service provider. They do not have time to worry about page titles, sitemaps, image attributes, meta data or even to create original content.

If you or your organization is searching to find digital marketing solutions that work or internet branding strategies that make your business stand out, turn to Axiom Administrative Services. You need and deserve more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the small business SEO skills needed to get your web presence the ranking it deserves. Axiom can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom Administrative Services or call Axiom at 800-888-6348.

ByKevinD

Digital Marketing Solutions and Branding Strategies for Medical and Dental Professionals

Young woman doctor holding a tablet pcAxiom has designed websites, branding strategies, and digital marketing solutions for all types of businesses, service providers, non-profits and professional practices. Medical and Dental practice are something of a specialty at Axiom. In fact, Axiom’s founder had decades of experience in the medical profession.

If you are engaged in a professional practice of any type, you owe it to yourself to go beyond a cheap web design and to find the best possible digital marketing solutions for your office. Websites and digital marketing solutions for medical and dental practices are special, because they can promote your practice at the same time as providing an important educational function. Take a look at this webpage: Atrial Fibrillation.

It is part of a medical practice website that provides knowledgeable, professional information about a common medical condition. At the same time, it builds trust in the professional ability, qualifications and credentials of the physicians in this practice. Importantly, this page incorporates video content explaining a complicated subject, atrial fibrillation. The future of internet branding strategies and digital marketing solutions will be heavily dependent on video content.

If you are struggling with your internet branding strategy and trying to find digital marketing solutions that work, it would pay you to turn to a professional SEO services organization. Axiom Administrative Services  has the professional digital marketing skills needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing solution and marketing teams are able to combine traditional marketing techniques like direct mail marketing  with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByKevinD

Video Content Marketing in 2018

video marketingAlmost everyone would guess (correctly) that Google is the biggest search engine in the world, but which service do you think is number 2? Is it Bing?

Well, according to many, the answer is YouTube. That’s right, YouTube! The number of search queries entered in YouTube is second only to those entered in Google itself. Keep two things in mind: (1) Google owns YouTube. (2) Searches done in the YouTube search box lead only to results inside of YouTube itself.  A search done in Google or Bing combs the entire web for results and will return a Search Engine Results Page (SERP) with a much broader content, including newspapers, journals, etc.

Nevertheless, the fact that so many searches are now originating from inside YouTube should tell you something: video is more essential than ever to internet success, branding strategies and to digital marketing solutions. The trend toward video content is actually accelerating as platforms like Facebook, Instagram and Snapchat incorporate video into their content. Statistics show that videos are far more likely to rank high in search results and to engage the person viewing the website.

If you are a small business operator, a professional practitioner, a service provider or even a non-profit organization, you may have felt that video content can’t be part of your branding strategy or digital marketing solutions.  That is wrong! Video is no longer a tool for big budgets only. AXIOM can create a video that will project you or your organization into front line rankings. Videos can be embedded directly into your website, linked to YouTube or even sent as emails.

AXIOM understands the needs of small businesses, professional practices and nonprofits. Take a look at this AXIOM video on Facebook and then visit the Axiom Administrative Services website to learn more. AXIOM can help you use video to manage your digital marketing solutions. More than an internet marketing agency, Axiom professionals can produce the video content you need. Please visit our HOME PAGE, click on our CONTACT LINK  or call Axiom at 800-888-6348.

ByKevinD

Happy New Year from Axiom

We wish all of our clients, your small business enterprise, professional practice or non-profit organization a safe and HAPPY NEW Year! 2018 will certainly bring changes and new challenges, but branding strategies, small business SEO and search engine optimization services will continue to be important parts of all digital marketing solutions.

Please call on the professionals at Axiom to produce those solutions. You can contact Axiom Administrative Services by clicking the link, or by calling Axiom at 800-888-6348.

ByKevinD

Google is Moving To A “Mobile First Index” in 2018

Google has become more transparent in telling web designers and internet marketing agencies how they go about ranking websites. Since 2015, a website’s “mobile-friendliness” has affected ranking performance across a variety of devices (including laptops, tablets and smart phones). Now, more than ever, Google is determined to focus on ranking sites based on their mobile experience. Web designers and digital marketing solutions must focus on delivering the fastest, most accessible desktop, laptop and mobile-friendly experience achievable.

A Google release was very upfront about this-

“…. our algorithms will primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

The last sentence in that quote should get your attention. Cheap web design and shoddy SEO techniques

may have been acceptable in the past, but not now. If you are not using expert web design, a responsive and dynamic site that looks great on all devices, professional SEO services designed for small business SEO, your competition will, and Google will rank those pages higher than yours.

Now is the best time to discover what professional SEO services and small business SEO can do for your small business branding strategy. AXIOM understands the needs of small businesses, professional practices and nonprofits. Please visit AXIOM’s small business services page by clicking the link or call Axiom at 800-888-6348.

ByKevinD

Merry Christmas from Axiom Administrative Services

Merry Christmas from all of us at Axiom Administrative Services. We hope that reading our blog has made your small business, professional practice or nonprofit more effective and prosperous. Axiom looks forward to serving your digital marketing needs in the coming year. You can contact Axiom Administrative Services by clicking the link or by calling Axiom at 800-888-6348.

ByKevinD

Focus Your Social Media on Visual Content

online marketing“A picture is worth a thousand words,” or so says the familiar advice. Actually, this saying seems to have originated in the early 1900’s. Frederick Barnard, used the term in a book on the subject of graphics in advertising. It is interesting that, from the start, “A picture is worth a thousand words,” has been associated with an advertising message. Advertising professionals have long known that a visual image makes a stronger, more lasting impression than words alone.

This was true in magazines, newspapers, television and now in digital marketing solutions and internet branding strategies. Last month this blog featured an article about the importance of a good logo design service and the impression it can make. Strong visual content is equally important in social media.

The early days of social media consisted mainly of plain text and, perhaps, a few still pictures. As bandwidth capacity increased, so did the imaginative use of pictures and then audio and video productions. Market studies, academic authorities and internet marketing agencies have all found reasons for including visual content in social media sites like Facebook and Google plus. Two of the fastest growing social media platforms, Instagram and Snapchat are dedicated almost exclusively to the exchange of images.

A good internet marketing agency will try to incorporate visual content into its professional SEO services for several reasons-

  • Better Retention– humans process the information in an image much better than text messages. Tests reveal that the average person retains a visual message about 3 times better than a written one. If your social media provides attractive, engaging visuals like videos, graphs or screenshots, you create a memorable experience.
  • Increased Engagement– visual material has the power to tap into people’s emotions, to get their attention and to lead them to look longer and harder at your message. Visual content should be an important part of all branding strategies. Studies have shown that a Facebook post that includes an image is more than twice as likely to be read as is a post with text only.
  • Visual Content Sells– surely, this is the most important reason. Visual material such as testimonials, “before and after” shots, “how-to videos” and others all have enormous impact. They move the viewer to make a buying decision.

All of this sounds great, but how do you go about making visual material part of your Facebook, Google or other social media presence? If you have the time and talent, you can do it yourself; most small business people do not have enough of either. A professional internet marketing agency like AXIOM can do it better! AXIOM has the professional ability to produce videos and the resources to search thousands of copyrighted images to find the one that is right for your message.

AXIOM is more than an internet marketing agency. AXIOM understands the needs of small businesses, professional practices and nonprofits. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing and direct mail with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. You can contact Axiom Administrative Services online or call Axiom at 800-888-634.

ByKevinD

What is “The Cloud”?

digital cloudIn 2016, Samsung Electronics commissioned a study of smart phone and computer users to determine how well they understood the meaning of some computer terms, both technical and slang. They found that many people thought that they understood common computer, internet and technical terms, but in fact did not. One of the most commonly misunderstood terms is, “The Cloud.”

Many people think that “The Cloud” is something like radio waves, light waves or other types of electronic signals. Vaguely, they thought that the entire planet is now covered in some type of electronic blanket that “runs” our cell phones, laptops, ROKUs and other devices. If that were true, life for an internet marketing agency like AXIOM might be simpler.

All internet communication would go directly from the users device to the cloud and then to the devices of another user or provider. There would be no switching routers (sorry, Cisco), bottle necks, gateways, etc. to slow things down. A single set of SEO (search engine optimization) techniques and services, and digital marketing solutions would work in Brooklyn or Borneo. Unfortunately, it is not that simple.

Actually, the cloud is a vast collection of computer servers. These are special types of computers that answer requests from users (clients), make computations, run complex programs, and so on. Some servers are used to simply store data (like Google Drive) while others run applications or deliver a “service.” Google’s Chromebook Computers depend heavily on the cloud for both data storage and program functions, and all smartphones and their apps use the cloud extensively.

You can’t be blamed for not knowing this bit of trivia. Most people ask simply, “How do I make it work”? If you are struggling to make your digital marketing solutions, SEO strategy or branding strategies work, it would pay you to turn to a professional internet marketing agency. AXIOM understands the needs of small businesses and small business SEO as well as those of professional practices and nonprofits. Please visit AXIOM’s small business services page by clicking this LINK . Visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs, or call Axiom at 800-888-6348.

ByKevinD

What is a Hashtag?

Social media text and icons on speech balloonsMost young people will understand the meaning of the term “hashtag,” but if you are busy running your professional practice or small business, you may not understand the importance of these devices. Yes, a hashtag is a device, a method of tagging a social media message, a picture, an embedded video or other web-based material with a user generated name or ‘tag.’ Using hashtags makes it easy for other web users to find material about a particular subject or theme.

A content creator such as a business owner, an individual or a webmaster creates a hashtag by using the symbol, ‘#’, followed by a string of letters or numbers. For example, on the social media platform Facebook, the hashtag, “#mybaby” allows viewers to locate all the posts that have been tagged using that hashtag.

Without getting technical about ‘metatags’ or ‘metadata tags’ and how search engines use them, there are several things that you should know about hashtags. Most importantly, hashtags can be a critical element in a branding strategy, SEO strategy, any digital marketing solution or small business SEO effort. Secondly, hashtags tend to be specific to a given social media platform (the biggest are Facebook and Twitter). For the past year, the best-known hashtags have often been associated with Donald Trump, the most famous ‘tweeter’ in the world. Mr. Trump might not put it this way, but the hashtags he has created (and those created about him) have been absolutely essential to his personal branding strategy and his political success. For better or worse, social media and hashtags have played an important part in making him the president.

If you are struggling to find a digital marketing solution that works for your small business or professional practice, you should consider a professional internet marketing agency like Axiom Administrative Services. We have the digital marketing solutions needed to give your web presence the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing, direct mail advertising and a logo design service with creative web design. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. AXIOM understands the needs of small businesses, professional practices and nonprofits. Visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByKevinD

Online Presence for Professionals

internet marketingIt was not so long ago that professional practices were not supposed to do any “advertising.” There were no television commercials, radio ads, newspaper spaces or any other form of advertising for physicians, attorneys, dentists, accountants or other professions. Traditionally, this was one way of distinguishing a “business” from a “profession.” Business people competed with one another while professionals did not.

That seems totally outmoded today. Professional practices now develop their own branding strategies, use SEO techniques and employ local SEO services and direct mail marketing experts. Watching television for a few hours will probably expose you to ads from physicians who can help you grow hair, attorneys eager to help you sue for injury, tax experts who can erase past taxes due or dentists who can implant new teeth in your mouth.

Sometimes it seems that professionals have lowered their standards by engaging in direct mail marketing or using digital marketing solutions. There is no doubt that some of these branding strategies are in poor taste and detract from a professional profile, but if done properly, these efforts can build confidence in the ability of the practitioner to perform. In any case, it is clear that online and social media presence is almost a “must-have” for any modern professional practice.

Try a quick experiment –  doa Google or Bing search using terms like “dermatology Daytona” or “CPAs Orlando.” In both cases, the SERP (Search Engine Results Page) will show you numerous professional practices, office locations, phone numbers, links to their web pages, etc. Clicking on a few of the web page links will show you the branding strategy and the quality of digital marketing solutions employed by these professional practices. Some are quite good and others are very lacking.

In a sense, this should not come as a surprise. Accounting professionals, physicians or lawyers cannot be expected to be experts in developing branding strategies, SEO techniques or providing a logo design service. In some cases, even highly regarded professional practices have chosen a cheap web design and left it at that. In the early days of the internet, that may have been enough, but those days are gone.

AXIOM believes that the online and social media presence of a professional practice should accomplish several goals. That presence is an important part of a branding strategy and it should –

  • Expose the professional practice to the widest possible audience of potential clients, patients or customers.
  • Make the practitioner’s qualifications clearly known.
  • Describe their professional experience.
  • Build confidence in the ability of the practitioner to perform. What can the professional do to solve your audit problems or treat a skin condition?
  • Inform the public, demonstrate professional skill and share knowledge.
  • Make contacting the practice as easy and comfortable as possible.

Following the web links in the above examples will tell you who is board certified in dermatology or tax practice, who has “…over 20 years of experience in public accounting serving a wide variety of industries, including Real Estate Developers, Car Dealerships….,” who graduated “..in the top 3 percent of her medical school class, then went on to her medical internship and dermatology residency at Shands Hospital….”  Those points are all part of branding strategies that build confidence in the specialist’s ability to solve a problem or deliver professional services.

If you are struggling to define your branding strategies or to develop effective digital marketing solutions, it would pay to turn to a professional internet marketing agency. Axiom Administrative Services has the professional digital marketing solutions and skills needed to guide your web presence to the ranking it should have.

Axiom is more than an internet marketing agency. Our digital marketing solutions teams are able to combine traditional marketing techniques like printing, a logo design service and direct mail advertising with creative web products. Please visit our home page or call Axiom at 800-888-6348 to find out how Axiom Administrative Services can fill your digital marketing needs.

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