Your Mailing List, A Valuable Asset

ByKevinD

Your Mailing List, A Valuable Asset

Direct mail marketingMost small business owners, service providers or professional practitioners do not think of their mailing list as an asset. It is just something that they come by in normal, day-to-day operation. That is wrong!  An accurate and up-to-date mailing list is a valuable tool and an important part of your ‘intellectual capital.’

Small businesses, especially startups are commonly short of both liquid and hard assets, but most of them are run by resourceful owners. Their mailing lists are an example of what accountants call an ‘intangible asset.’ Today, intangible assets and intellectual property make up a big part of the value of any business or professional practice.

Think for a moment about what you would do without your business mailing list. How would this affect your branding strategies, your direct mail marketing, the SEO strategy used by an internet marketing agency or your newsletter producer? Many of the digital marketing solutions you now employ would be damaged or gone. Every client, patient or customer on a mailing list has voluntarily given this information, expecting that your enterprise will use it to provide updates, promotions and material of mutual interest to themselves and you.

Imagine that you are comparing two lawn service companies, thinking that you might buy one of them. The two enterprises are exactly alike except that Mike’s Lawn Care has a mailing list with 2,500 customers, referrals and other contacts. Bill’s Lawn Service has a static website built with a cheap web design from a local SEO services company that uses a free webpage template. Bill has no mailing list. Mike uses his mailing list to send a quarterly newsletter to established customers and contacts reminding them of the time to fertilize, to spray for pests or to plant garden ornamentals. Each quarter, he gets about a ½ of 1% response rate. That is 125 people who inquire about spraying, planting or fertilizing.

They have the same equipment, same employees, and same customer base, but Mike is using his mailing list as a business tool. Mike understands that a mailing list can be an important part of branding strategies, direct mail marketing and direct mail advertising, as well as digital marketing solutions. Which of these businesses do you think is more valuable?

Mailing lists, direct mail marketing, direct mail advertising, branding strategies and SEO techniques are the things Axiom Administrative Services does best. You are busy running your lawn service, law practice, small business or other enterprise. Find out how Axiom can help you with digital marketing solutions and other services today. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByKevinD

A Click is Worth a Thousand Words

internet marketingAXIOM ADMINISTRATIVE SERVICES does many, many things. AXIOM’s pros can help you or your small business with branding strategies, local SEO services, SEO techniques and even with direct mail marketing and direct mail advertising services. Historically, this has been the way that professionals like AXIOM have provided digital marketing solutions. That has been how any internet marketing agency has met its clients’ needs. But now there are new ways to reach customers or clients.

Businesses large and small are using platforms like Facebook, YouTube, Twitter and Google+ to communicate their marketing messages. Apple can give customers a peek at their newest smartphone or iPad. GM can tell you about a new model or a special deal on an older one. The beautiful thing about these social media platforms is that potential customers seek them out on their own. The business owner or service provider did not have to pay a TV or radio station, a newspaper or magazine publisher, or a billboard owner.

More and more people, young and old, turn to online media like YouTube or Facebook to get news and information. Your small business, professional practice or service can put their message in front of people in your local market. Take a look at how AXIOM used YouTube to help its client, OurSeniors.NET, to introduce its new printed and online magazine –

AXIOM Introduces OurSeniors.NET Magazine

Or to market its services to help find assisted living facilities –

Find the Right Assisted Living Facility

Or to help a surgeon demonstrate a better surgical procedure –

Minimally Invasive Weight-loss Surgery Technique

Or about the training required to become a surgeon –

What Training is Required to Become a Surgeon?

The possibilities are endless, but only if you take advantage of them. Axiom Administrative Services can build a digital marketing strategy that starts with professional web design, professional SEO services

and then provides a full range of web services, including social media content.  Axiom will coordinate internet marketing, online advertising, SEO, an email campaign and the full range of internet digital marketing solutions and services that you need. Start now by thinking about your needs and then contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByKevinD

Keywords and Writing Quality

keywordsWeb content writers struggle to balance SEO strategy and SEO techniques with the demands of good writing. Good digital marketing solutions and branding strategies can sometimes conflict with good grammar or even with understandable text. This conflict began the day that professional SEO services discovered that proper use of keywords could help their page rank higher with Google, Yahoo, Bing and other search engine operators.

Nationally known search engine optimization services, as well as local SEO services did the logical thing. They began to “stuff” their websites and the written content on those sites with the keywords thought to be involved in webpage ranking. Sometimes this would go to ridiculous extremes. Repetitive keyword text was sometimes written on a background that exactly matched the text color, so a casual observer could not detect keyword stuffing. Keywords were inserted into inappropriate places in the HTML code and amateur search engine optimization services tried numerous other schemes to get the attention of search engines.

Keep two things in mind:

  • Google, Bing and other search engine operators guard their ranking algorithms closely and change them frequently.
  • An SEO strategy that relies only on repetitive use of keywords will fail. There are simply too many other factors taken into account by search engines. Factors like backlinking, cross linking, link quality, SEO link building, titles of graphic elements and page titles all count. Keywords alone will not do it.

Many webpages consist almost entirely of graphic elements like pictures, banners or links to other sites. Writing quality for such webpages may not be that important. However, if you publish a blog or provide written information, the quality and originality of your web content are also important.

For years, Google was not open about how it told webpage evaluators to judge a page. Recently, the search engine giant has been very open about many aspects of webpage evaluation, even publishing its guidelines openly. Those guidelines say this-

High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.…it should, likewise, be written in a professional style and will need to be reviewed, updated, and edited regularly in order to ensure that it remains current and authoritative.

Poorly produced, out-of-date or plagiarized written content can kill your ranking chances.  This is especially true for business and professional sites. These webpages commonly ask the viewers to make some important choice or decision. They want you to spend money, frequent a professional practice, buy a product or service, shop at a given store, or make life changing decisions. In short, these are the type of webpages that should be produced and maintained by a professional SEO services company.

If your website is devoted to publishing pictures of kittens, you do not need quality content writing. However if you are looking for effective branding strategies, SEO techniques that work and written content that is effective, you need an internet marketing agency that can provide writing services which balance quality with SEO strategy.

AXIOM understands the need for high-quality web content. To discuss your website, its content or SEO strategy, please visit AXIOM Administrative Services, by clicking the link and then call AXIOM at 800-888-6348.

ByKevinD

YouTube as a Teacher

YouTube began its digital life as a toy, an amusement for amateur filmmakers or ‘show offs.’ Internet folklore attributes the founding of YouTube to the difficulty one of its inventors had in placing a video recording of a dinner party on the internet. He and two of his friends, all Paypal employees, started the site in February, 2005. It met with instant success. In fact, it was so successful that Google purchased the site in 2006 for 1.65 billion dollars, and YouTube now operates as a subsidiary of Google.

YouTube’s early content featured cute kittens, puppies and children doing funny things, but soon it began to branch out. Most YouTube videos are free, but many are preceded by advertising content and YouTube derives revenue from AdSense, a Google program which targets ads according to site content and audience. It’s easy to see how this can become a part of professional SEO techniques, as well as many branding strategies. It allows content publishers (potentially you) to direct text, audio and video messages that are targeted to site content and audience. YouTube content can be an important part of your small business SEO strategy.

How? By providing useful, educational video content that calls attention to your small business, service or professional practice. As a professional, a service provider or small business person, you have some specialized skill or knowledge. If you are an accountant, this might be information about itemized deductions. A plumber can demonstrate how to properly change a faucet. Witnessing expert help in any one of thousands of skills and tasks directs a potential client or customer to you. This education can be the best SEO strategy possible.

Audio and visual presentations are one of the best ways to draw attention to your small business or professional practice.  Axiom Administrative Services can produce these videos, place them on Facebook, YouTube or Snapchat, and link them to your other internet marketing vehicles. See how by clicking on AXIOM and YouTube.

Axiom can combine direct mail marketing, branding strategy, a local SEO strategy and other services to meet your need for digital marketing solutions. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByKevinD

Let Axiom build a social media presence for your business

Branding Word ConceptAXIOM Administrative Services does a great many things. Our roots go back to very traditional marketing and internet functions like branding strategies, SEO techniques and even to direct mail marketing and direct mail advertising. But in this digital world, nothing stays the same for very long. The advent of smart phones and other mobile devices has changed the way in which an internet marketing company providing professional SEO services must operate.

Today, most internet search requests are coming from mobile devices, especially smart phones. So the best local SEO services and the most current SEO strategy must adopt. This means a strong presence on social media like Facebook, YouTube, Twitter and other sites frequented by the digital generation. Click around to see some examples of Axiom’s social media work-

Millions of people use YouTube every day to view entertainment, but they also seek information about products and services in their local area. Here are some examples of Axiom’s work on YouTube where it maintains its own channel-

Axiom uses YouTube and other social media as part of an overall SEO strategy. Find out how AXIOM Administrative Services can use branding strategies, direct mail advertising and digital marketing solutions to help your small business, service provider, non-profit or professional practice grow. Contact Axiom now by clicking on, AXIOM Administrative Services, or by calling us at (800) 888-6348.

ByKevinD

Axiom can enhance your online marketing

online marketingThere are many ways to enhance your online marketing with digital marketing solutions from AXIOM Administrative Services. AXIOM’s SEO techniques, local SEO services, branding strategies and SEO link building can all bring attention and traffic to your website. Our professional SEO services combined with our graphic design and logo design service can make your website attractive and effective.

But in this era of mobile devices and on-the-go browsing from smart phones or tablets, a static webpage may not be enough. More and more, audiences of all types are looking for more than just a still picture or a menu of interactive choices. Short videos are becoming widely used as internet marketing vehicles, and AXIOM can certainly fill this need. AXIOM can professionally produce a video and place it directly on your website or link it to a YouTube address. You can see several examples produced for an AXIOM client by clicking on OurSeniors.net Videos.

There are some situations where an audio-only link might be more effective. If you publish a newsletter or a blog, the audio format might be more useful. Did you know that you can record an audio recording (an mp3) of your blog, newsletter, etc. and link it to your webpage, Facebook page or other site? AXIOM can do it for you. Clients or customers can listen live or download the mp3 for later listening.

You can see and hear an example by clicking on this link-

This is a good example of making a newsletter or blog article more useful and accessible by providing an audio recording of the written text. If this concept interests you, AXIOM Administrative Services can duplicate the service on your website.

Learn about this and the many other digital marketing solutions available from AXIOM. Axiom Administrative Services  has the professional digital marketing solutions needed to guide your web presence to the rankings it should have. Visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByKevinD

Remembering 9-11

Every year, 9-11 comes as a somber day of recollection. It has become to modern Americans what December 7, or Pearl Harbor Day, was to our grandparents or parents. Almost everyone can remember where they were, what they were doing, who they were with when this terrible event occurred.

This year, 9-11 comes on a day when our fellow Americans in Texas and throughout Florida are struggling to recover from a disaster of nature, Hurricanes Harvey and Irma, respectively. This is a good time to remember and take to heart the words each of us has repeated hundreds of times. We have all pledged our allegiance to “….one Nation under God, indivisible, with liberty and justice for all.” What happens to New York City, Washington, D.C. or to Texas happens to us all. On this day, let’s renew our determination to stand together through thick and thin.

God bless us one an all!

ByKevinD

Happy Labor Day from Axiom Administrative Services

Labor DayPlease have a safe and happy Labor Day. When Labor Day was conceived, “labor” meant working with hammers, picks and shovels; it was difficult, physical work. Today’s small business person, professional practitioner or service provider probably does not do the same amount of physical work, but that does not mean that they have an easy job.

Meeting professional standards, providing the first-class service and running your small business or professional practice sometimes seems overwhelming. No one understands this better than AXIOM Administrative Services. Find out what AXIOM can do for your service enterprise or small business by clicking on AXIOM and SMALL BUSINESS.

ByKevinD

How to get your website noticed by smartphone users

smartphone useRecently, we came across an amazing statistic. According to Flurry Analytics, a company that specializes in analyzing consumer interactions with mobile applications, the average American now spends five hours a day using his or her smartphone. This estimate sounds a little high to us, but no one can deny the incredible rise of smartphone use. According to Flurry, the average American now spends more time with their smartphone than watching TV.

In the daily lives of many Americans, ‘apps’ have now replaced stations or channels. This has huge importance for all advertisers, including local businesses or service providers. It means that big-budget, professionally produced video ads are less likely to be viewed then an amateur YouTube video that goes viral. As Flurry puts it, “Apps have grown more popular than watching TV — something that speaks to users’ interest in apps for more than just utility.”

The key to getting your small business or professional practice noticed by smartphone users is a compelling visual presentation. A static website must still be the foundation of your branding strategy, and you must still have a sound SEO strategy. That is the place users go when they are seeking basic information like a business’ phone number or map directions.

However, Flurry also reports that U.S. users are spending huge amounts of time in social media, messaging and media and entertainment applications. Facebook, the leader in smartphone time, holds a 19 percent share of the smartphone usage clock. Facebook is more than a site for looking at baby pictures or videos of your last party. It is also where users go to shop for shoes; they can see 3, 4 or 20 different styles on actual feet. It is where they go to see how a CPA would use QuickBooks to help their small business or to watch a walking tour of a house for sale.

In short, audio and visual presentations are the best way to draw attention to your small business, professional practice or service business. Axiom Administrative Services can provide professional help in producing these video presentations, placing them on Facebook, YouTube and Snapchat (the new and rising social media), and linking them to your other internet marketing vehicles. Social media plus video equals a more memorable, compelling result. See how by clicking on AXIOM VIDEO IN FACEBOOK.

ByKevinD

Ranking the Social Media

FacebookA lot of attention is given to social media sites and their influence over everything from national politics to who the best rapper is. Politicians, news media, auto makers, sports teams, famous athletes and entertainers all recognize the importance of social media. In fact, many well-known people, products or causes now owe their fame entirely to social media.

When you think about digital marketing solutions or branding strategies for your small business, non-profit or professional practice, social media cannot be ignored. It is becoming the most important way in which many (or most) people get information, form opinions or interact with others. When building a branding strategy or digital marketing solution, we make the following definition- Social media is any web-based communication tool that enables people to share or consume information.

This information may be simple text messaging, fixed webpages like those on Facebook or general websites, audio material that can be heard or downloaded from the web or audio-visual presentations like those on YouTube. You and your business, non-profit or service provider organization will have a ranking in the social media world, but what about ranking the social media sites themselves?

Some of the results may surprise you. The website, Statista has ranked social media sites according to the number of active users each has. No one is surprised to learn that Facebook with over 2 billion users is the most popular social media website. Not bad for a business that started in a college dorm in 2003. Number 2 is YouTube with 1.5 billion users. This does surprise many people because they have not even thought of YouTube as a social media. It is, and it is used more and more to express opinions, share knowledge and to sell products.

Several of the top social media sites are essentially messaging services for sending and receiving text over the internet. Number 3, WhatsApp, Facebook Messenger (number 4), We Chat (5) and QQ (6) all fall into this category. Number 7, and the fastest growing, is Instagram, a photo and video sharing service that allows users to exchange pictures and video freely. It may surprise you to learn that Twitter, even with it famous ‘tweeters’ like President Trump comes in at only # 10 (328 million users).

As an internet marketing agency and a provider of branding strategies, SEO strategies digital marketing solutions and small business SEO, AXIOM’s interest in social media is fitting the needs of our clients to the social media platform that best serves them. It will not surprise you to know that Facebook and YouTube are among our favorite vehicles. You can check us out by clicking on AXIOM ON FACEBOOK or AXIOM ON YOUTUBE. You can call us directly at (800) 888-6348, or use the link to find out more: AXIOM ADMINISTRATIVE SERVICES

Have a great day!

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