Most small business owners, service providers or professional practitioners do not think of their mailing list as an asset. It is just something that they come by in normal, day-to-day operation. That is wrong! An accurate and up-to-date mailing list is a valuable tool and an important part of your ‘intellectual capital.’
Small businesses, especially startups are commonly short of both liquid and hard assets, but most of them are run by resourceful owners. Their mailing lists are an example of what accountants call an ‘intangible asset.’ Today, intangible assets and intellectual property make up a big part of the value of any business or professional practice.
Think for a moment about what you would do without your business mailing list. How would this affect your branding strategies, your direct mail marketing, the SEO strategy used by an internet marketing agency or your newsletter producer? Many of the digital marketing solutions you now employ would be damaged or gone. Every client, patient or customer on a mailing list has voluntarily given this information, expecting that your enterprise will use it to provide updates, promotions and material of mutual interest to themselves and you.
Imagine that you are comparing two lawn service companies, thinking that you might buy one of them. The two enterprises are exactly alike except that Mike’s Lawn Care has a mailing list with 2,500 customers, referrals and other contacts. Bill’s Lawn Service has a static website built with a cheap web design from a local SEO services company that uses a free webpage template. Bill has no mailing list. Mike uses his mailing list to send a quarterly newsletter to established customers and contacts reminding them of the time to fertilize, to spray for pests or to plant garden ornamentals. Each quarter, he gets about a ½ of 1% response rate. That is 125 people who inquire about spraying, planting or fertilizing.
They have the same equipment, same employees, and same customer base, but Mike is using his mailing list as a business tool. Mike understands that a mailing list can be an important part of branding strategies, direct mail marketing and direct mail advertising, as well as digital marketing solutions. Which of these businesses do you think is more valuable?
Mailing lists, direct mail marketing, direct mail advertising, branding strategies and SEO techniques are the things Axiom Administrative Services does best. You are busy running your lawn service, law practice, small business or other enterprise. Find out how Axiom can help you with digital marketing solutions and other services today. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.
Web content writers struggle to balance SEO strategy and SEO techniques with the demands of good writing. Good digital marketing solutions and branding strategies can sometimes conflict with good grammar or even with understandable text. This conflict began the day that professional SEO services discovered that proper use of keywords could help their page rank higher with Google, Yahoo, Bing and other search engine operators.
Nationally known search engine optimization services, as well as local SEO services did the logical thing. They began to “stuff” their websites and the written content on those sites with the keywords thought to be involved in webpage ranking. Sometimes this would go to ridiculous extremes. Repetitive keyword text was sometimes written on a background that exactly matched the text color, so a casual observer could not detect keyword stuffing. Keywords were inserted into inappropriate places in the HTML code and amateur search engine optimization services tried numerous other schemes to get the attention of search engines.
Keep two things in mind:
Many webpages consist almost entirely of graphic elements like pictures, banners or links to other sites. Writing quality for such webpages may not be that important. However, if you publish a blog or provide written information, the quality and originality of your web content are also important.
For years, Google was not open about how it told webpage evaluators to judge a page. Recently, the search engine giant has been very open about many aspects of webpage evaluation, even publishing its guidelines openly. Those guidelines say this-
High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.…it should, likewise, be written in a professional style and will need to be reviewed, updated, and edited regularly in order to ensure that it remains current and authoritative.
Poorly produced, out-of-date or plagiarized written content can kill your ranking chances. This is especially true for business and professional sites. These webpages commonly ask the viewers to make some important choice or decision. They want you to spend money, frequent a professional practice, buy a product or service, shop at a given store, or make life changing decisions. In short, these are the type of webpages that should be produced and maintained by a professional SEO services company.
If your website is devoted to publishing pictures of kittens, you do not need quality content writing. However if you are looking for effective branding strategies, SEO techniques that work and written content that is effective, you need an internet marketing agency that can provide writing services which balance quality with SEO strategy.
AXIOM understands the need for high-quality web content. To discuss your website, its content or SEO strategy, please visit AXIOM Administrative Services, by clicking the link and then call AXIOM at 800-888-6348.
YouTube began its digital life as a toy, an amusement for amateur filmmakers or ‘show offs.’ Internet folklore attributes the founding of YouTube to the difficulty one of its inventors had in placing a video recording of a dinner party on the internet. He and two of his friends, all Paypal employees, started the site in February, 2005. It met with instant success. In fact, it was so successful that Google purchased the site in 2006 for 1.65 billion dollars, and YouTube now operates as a subsidiary of Google.
YouTube’s early content featured cute kittens, puppies and children doing funny things, but soon it began to branch out. Most YouTube videos are free, but many are preceded by advertising content and YouTube derives revenue from AdSense, a Google program which targets ads according to site content and audience. It’s easy to see how this can become a part of professional SEO techniques, as well as many branding strategies. It allows content publishers (potentially you) to direct text, audio and video messages that are targeted to site content and audience. YouTube content can be an important part of your small business SEO strategy.
How? By providing useful, educational video content that calls attention to your small business, service or professional practice. As a professional, a service provider or small business person, you have some specialized skill or knowledge. If you are an accountant, this might be information about itemized deductions. A plumber can demonstrate how to properly change a faucet. Witnessing expert help in any one of thousands of skills and tasks directs a potential client or customer to you. This education can be the best SEO strategy possible.
Audio and visual presentations are one of the best ways to draw attention to your small business or professional practice. Axiom Administrative Services can produce these videos, place them on Facebook, YouTube or Snapchat, and link them to your other internet marketing vehicles. See how by clicking on AXIOM and YouTube.
Axiom can combine direct mail marketing, branding strategy, a local SEO strategy and other services to meet your need for digital marketing solutions. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.
AXIOM Administrative Services does a great many things. Our roots go back to very traditional marketing and internet functions like branding strategies, SEO techniques and even to direct mail marketing and direct mail advertising. But in this digital world, nothing stays the same for very long. The advent of smart phones and other mobile devices has changed the way in which an internet marketing company providing professional SEO services must operate.
Today, most internet search requests are coming from mobile devices, especially smart phones. So the best local SEO services and the most current SEO strategy must adopt. This means a strong presence on social media like Facebook, YouTube, Twitter and other sites frequented by the digital generation. Click around to see some examples of Axiom’s social media work-
Millions of people use YouTube every day to view entertainment, but they also seek information about products and services in their local area. Here are some examples of Axiom’s work on YouTube where it maintains its own channel-
Axiom uses YouTube and other social media as part of an overall SEO strategy. Find out how AXIOM Administrative Services can use branding strategies, direct mail advertising and digital marketing solutions to help your small business, service provider, non-profit or professional practice grow. Contact Axiom now by clicking on, AXIOM Administrative Services, or by calling us at (800) 888-6348.
There are many ways to enhance your online marketing with digital marketing solutions from AXIOM Administrative Services. AXIOM’s SEO techniques, local SEO services, branding strategies and SEO link building can all bring attention and traffic to your website. Our professional SEO services combined with our graphic design and logo design service can make your website attractive and effective.
But in this era of mobile devices and on-the-go browsing from smart phones or tablets, a static webpage may not be enough. More and more, audiences of all types are looking for more than just a still picture or a menu of interactive choices. Short videos are becoming widely used as internet marketing vehicles, and AXIOM can certainly fill this need. AXIOM can professionally produce a video and place it directly on your website or link it to a YouTube address. You can see several examples produced for an AXIOM client by clicking on OurSeniors.net Videos.
There are some situations where an audio-only link might be more effective. If you publish a newsletter or a blog, the audio format might be more useful. Did you know that you can record an audio recording (an mp3) of your blog, newsletter, etc. and link it to your webpage, Facebook page or other site? AXIOM can do it for you. Clients or customers can listen live or download the mp3 for later listening.
You can see and hear an example by clicking on this link-
This is a good example of making a newsletter or blog article more useful and accessible by providing an audio recording of the written text. If this concept interests you, AXIOM Administrative Services can duplicate the service on your website.
Learn about this and the many other digital marketing solutions available from AXIOM. Axiom Administrative Services has the professional digital marketing solutions needed to guide your web presence to the rankings it should have. Visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.
Every year, 9-11 comes as a somber day of recollection. It has become to modern Americans what December 7, or Pearl Harbor Day, was to our grandparents or parents. Almost everyone can remember where they were, what they were doing, who they were with when this terrible event occurred.
This year, 9-11 comes on a day when our fellow Americans in Texas and throughout Florida are struggling to recover from a disaster of nature, Hurricanes Harvey and Irma, respectively. This is a good time to remember and take to heart the words each of us has repeated hundreds of times. We have all pledged our allegiance to “….one Nation under God, indivisible, with liberty and justice for all.” What happens to New York City, Washington, D.C. or to Texas happens to us all. On this day, let’s renew our determination to stand together through thick and thin.
God bless us one an all!
Please have a safe and happy Labor Day. When Labor Day was conceived, “labor” meant working with hammers, picks and shovels; it was difficult, physical work. Today’s small business person, professional practitioner or service provider probably does not do the same amount of physical work, but that does not mean that they have an easy job.
Meeting professional standards, providing the first-class service and running your small business or professional practice sometimes seems overwhelming. No one understands this better than AXIOM Administrative Services. Find out what AXIOM can do for your service enterprise or small business by clicking on AXIOM and SMALL BUSINESS.