Attention Miami Plastic Surgeons: Axiom Health Care Marketing Offers Solutions Specifically For You
As a plastic surgeon in Miami, you likely see a number of patients on a daily basis. However, do you feel that you could be generating more attention and more business, but are just not sure how? The fact is that at any given moment there is someone in your area searching for a plastic surgeon in Miami. Are you able to be found? If you have not taken steps to optimize your site, or market it to your area, chances are that you are missing out on potential clients in need of plastic surgery procedures each and every day.
When you utilize the services offered by AXIOM Health Care Marketing, you will have a pathway opened up to your website, practice and any other type of digital medium that you may have implemented. This is done by ensuring that the information about your practice is available right in front of their face, making it impossible to ignore.
The team at AXIOM is experienced and devoted to marketing efforts for those in the health care industry, including plastic surgeons. They understand how to bring your practice to the next level and ensure that you are found, rather than your competition. This is an essential part of the marketing process, which is not something that a novice, inexperienced marketing person will be able to achieve.
As a plastic surgeon, you likely have invested some of your marketing dollars into advertisements including radio and television, as well as a series of print efforts. The fact is, however, that in many cases the first place that a person seeking a plastic surgery procedure will look is online, if you are not able to be found, chances are the patient will go elsewhere.
AXIOM Understands Plastic Surgery
The health care marketing team at AXIOM understands plastic surgery, what it is and why people seek it. From restoration for impaired functions, correction of any type of disfigurement or an improvement of physical appearance, these marketing professionals will ensure you are findable for the services that you have to offer. Many of the people that are employed have actually worked in the health care field themselves giving them a unique perspective to the approach that needs to be taken.
Why Choose AXIOM?
As a plastic surgeon, you are likely focused on your practice and patients, however if you do not take the initiative to also market your business and become visible to potential new clients, you may find your practice begin to fizzle out. Some of the primary reasons to choose AXIOM Health Care Marketing services include:
- Superior Services: Each team member at AXIOM has knowledge in the health care industry and provides a strong understanding of technology and marketing, enabling them to create the most effective SEO and marketing plan possible for your plastic surgery practice.
- Experience that is unmatched by any other marketing service for health care providers. The combination of education, real life experience and technical know-how make these services superior for your plastic surgery practice.
If you are ready for results that you can see, AXIOM Health Care Marketing is definitely for you. As a plastic surgeon in Miami the competition is stiff, which means that you must stay a step ahead, which is possible with the services of AXIOM Health Care Marketing.
Getting to the Top of the List
Because of the way society is changing due to the Internet and social media, if you are running a business, having only a web site does not cut it anymore. Way back in the “old” days of the Internet, having a web site was considered forward thinking and a great advertising move. Potential customers could find your business on line and learn whether or not you had what they were looking for, could find where you were, located and maybe even the price of the items they wanted.
Having a Web Site is a Necessity
Currently, having a web site is a necessity for any business that hopes to have a chance at being successful. However, simply having a web site alone is not enough. Your web site is just one of several million out there, all vying for the same customers you are. Internet presence and marketing is a method of presenting a web site to the public, pulling in traffic, and then turning lookers into buyers. This process blends the development and design of a web site, pay per click marketing, search engine optimization (SEO), reputation management, link sharing, directory listings, blogging, social media, and other opportunities for creating a long-term confident existence for a company or organization on the Internet and in search engines.
Creating a Web Presence
To maintain an Internet presence and create brand recognition, there are many avenues that businesses need to utilize. Social media outlets such as Facebook, Google Maps, Flickr, Pinterest, Youtube, Twitter and mobile apps offer excellent opportunities for creating brand recognition and a strong web presence.
First, you must start with a dynamic web site design. You want a design that invites the visitor to stay a while and explore. A busy home page full of information and flashing windows are bound to scare customers away by overloading them with information, or making the information they want hard to find among all the ‘noise.’ Your home page should provide general information, but you want your visitor to click on a button or two to get details on what they are looking for. However, your site needs to be easy to navigate and buttons leading to more information should be easy to find.
Web sight design and development needs to provide a brand that is visually appealing by utilizing site layout, image placement and logos. Creating a consistent color format helps create brand recognition.
Having a Plan
In the midst of creating a web site, goals need to be set that will identify your online approach. When this is established and put into motion, there is an ongoing process of assessing results and perfecting procedures so that goals are reached. In addition, presence management is looking for ways to cut costs by taking advantage of organic (word of mouth) activity, rather than paid ads.
An Internet presence and marketing strategy will roughly incorporate search engine placement, monitoring conversations about the brand, and examining a brand’s web presence overall.
Start With SEO
Search engine optimization or SEO is the most basic way to get traffic to your web site. Search engines such as Google, Yahoo!, AOL, Lycos and Bing use a ‘spider,’ or ‘crawler’ to locate pertinent web sites when a person presents a query. The crawler searches the Internet collecting information on web sites and depositing the information into a database. Using the information, the search engine ranks web sites.
Much of the information collected is based on keywords. These are words that are related to your web site and the product or services you offer. For instance, if you sell hardware, keywords would be hammer, screwdriver, nails, drills, construction, building and so forth. Basically, the more keywords you use in your web site and marketing, the more times your site will turn up in search engine rankings.
Keyword Use
The ways keywords are used also play a role. If you place too many on your site or marketing, search engines will ignore you because they consider your site as having been “stuffed.”
Several methods to increase search engine optimization include:
- Using keywords in the name of your web site domain
- Linking strategically – having links to and from other sites that are related to your business, but not in competition with.
- Using keywords in page titles, image descriptions and headings
- Title tags – this is what appears at the top of your search engine listing.
- Meta tags – descriptions of what your web site or articles are about.
Source: http://en.wikipedia.org/wiki/Online_presence_management
http://www.internet-presence-marketing.com/
http://www.jeffbullas.com/2011/07/29/7-ways-to-market-on-facebook-organically/
http://www.marketingterms.com/dictionary/title_tag/
http://www.marketingterms.com/dictionary/m/
Published by Axiom International Marketing
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Nice to Meet You
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Sure, you know that SEO is important. And yes, you know good SEO can help drive traffic to your website. But does the thought of it all make you shudder? Does just the thought of the word “keywords” make you hang your head in despair? If so, you’re not alone – which is why we put together this keyword primer to help you better understand what’s most important today in the world of SEO.
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