Video = Visitors

Video = Visitors

Want your site not only to attract visitors, but also to keep them coming back? Dynamic video is a great tool to increase your number of page views and  return visitors. Learn more about winning video strategies here:

 http://www.axiomseo.com/MarketingBlog/2013/07/08/pump-up-your-website-with-video/

Posted by: Axiom Internet Marketing

Pump Up Your Website With Video

In today’s fast-moving competitive business environment, companies are seeking every strategic advantage they can gain in terms of planning, marketing, sales, advertising, and customer relations. In recent years, a great number of businesses of all sizes and types have turned to the Internet as an avenue for increasing their visibility and broadening their customer base. And while having a website can be an outstanding tool for advertising and promoting your business, the key to effective internet marketing is making sure your website generates traffic that will eventually turn into new customers.

Why Video?

One mistake many business make when they launch a new website is failing to take advantage of the wide array of options they have to present information to their visitors. Most websites include articles about the firm and it’s work, probably photos and other graphics showing the kinds of products or services the firm offers, and maybe even a blog where the owners of the business can reach out to customers and potential customers can provide feedback to the owners. However, many business never think about adding one very powerful weapon to their marketing arsenal – video.

Academic research has shown that different people process information in different ways. Some people learn best by reading; they easily assimilate written material and enjoy that form of communication. Others are verbal and audio learners – they process information best when they hear it or when they discuss things with other people. Still others are visual learners. They may not pick things up as readily from the written page, but they excel at capturing and holding images in their memory and accessing that information when they need it.

One of the most powerful aspects of video is that it provides a way of presenting information that can work for many different types of learners. For example, a visitor to your website may have difficulty following a written description of a process, product, or service you offer. A series of still images might help in some cases, but if you are trying to communicate something a bit more complex, static pictures may be of limited usefulness. Video, however, offers a dynamic way to explain even the most complicated procedures. Not only does this benefit the visual learner, but a video accompanied by an audio soundtrack also addresses the strengths of the audio learner. If you add closed captioning, you have a communications tool that is suited for all three learning styles – the reader, the listener, and the viewer.

  Keys to Video Success

There are a few key rules to consider when choosing video to add to your website. First, make it informative and interesting. Don’t just describe the process, tell the viewer why it is important to him or her. Find ways to spice it up if possible, for instance by using humor or by providing interesting trivia related to the subject of the video. The job of the video should be to entertain as well as to inform. Second, keep it brief. The video is a tool to help sell your business, not a chance to win an Academy Award. Make sure your videos get to the point and stick to it; if you waste the visitor’s time you’ll lose their interest and likely their business. Third, make sure the video is clear and the soundtrack is audible. Poor lighting and editing or a grainy or inaudible soundtrack will simply confuse your viewers rather than help them. Finally, keep it fresh. Add new videos periodically to give previous visitors a reason to come back to your site. Repeat site visits are the key to turning a visitor into a customer.

Videos Help YOU Be Seen

Video can be a great way to attract and retain a following for your website, as long as the videos are high quality and engaging for the viewer. Not only will more people likely be drawn to a site that features video, they are also more likely to stay longer and return more frequently if the video is interesting. Video also can help increase your ranking in search engines such as Google and Yahoo. These search engines look for the presence of video on a web page and assign a higher rank to pages with video that is relevant to the subject of the website. The more relevant videos a site contains, the higher its ranking. This means that when people search the Internet for a business in your industry, your firm’s name will appear closer to the top of the search results. High visibility means more clicks on your site and a greater chance to capture new business online.

Axiom Internet Marketing offers video production as one of a wide variety of tools to optimize your website and increase your online profile. Contact us today and let us show you how to realize the full power of video to pump up your online business.

Posted by: Axiom Internet Marketing

Make the Most of Social Media

If you haven’t been using social media to reach new customers, you’re missing a valuable marketing opportunity. This informative article explains how Facebook, Twitter, and other social sites can make a big difference to your business:

http://www.axiomseo.com/MarketingBlog/2013/06/24/expanding-your-business-through-social-media/

Posted by: Axiom Internet Marketing

Happy 4th of July

Axiom Internet Marketing would like to wish everyone a great 4th of July. Thank you to the Men and Women serving in our Armed Forces!

Standing Out With Branding

In today’s business environment it is important that your firm stand out from the crowd, that it have something to make it instantly distinctive and distinguishable from its competitors. Branding is a strategy used by many of the most successful companies of all sizes to familiarize the public with their goods and services. Having the right logo can draw the kind of attention to your brand that you need to improve your visibility. A well-designed logo can also function as your company’s professional “signature.” 

What Makes a Good Logo?

If you want people to remember your logo and associate it immediately with your company, you need to make sure it is unique, visually arresting, and communicates the right message about your business. This means not only creating an image that will set you apart from your competition, but also one that your customers can look to with trust and confidence. For a businessperson who is just wading into the world of branding, that can be a daunting task. That’s why Axiom is here. We have experience with branding that you can count on to set your firm in the right direction.

A good place to start with designing a logo is to think about the image you want to project to customers and the message you want to send about your business. People who are close to the business – business partners, employees, and even long-time customers – can be an excellent source of ideas to get your branding kick-started.  Once you’ve developed a few test ideas, present them to a focus group of individuals and solicit their feedback about which best reflects your business and why. This can give you valuable information about how others perceive you and the message each potential logo is sending to you customers.

Spread the Word

Once you have decided upon a logo you need to be sure it gets the widest possible exposure. This means placing it wherever potential customers are likely to see it, whether it is on your website, in a direct mail brochure, on business cards, or any other media in which it can reach the public. One great place online to start your branding efforts is through social media sites such as Facebook and Twitter. Over a billion people have accounts on Facebook alone, offering you access to a world of potential customers. Creating a Twitter account or a Facebook page featuring your logo is an excellent way to reach out to potential customers as well as to stay connected to current ones.

All of your company’s written communications also should feature your logo. For example, it should appear in the header or signature line of all of your firm’s emails. Printed marketing materials such as fliers, brochures, and print ads should always feature your logo prominently located in the document header. The more and wider exposure your logo gets, the better the public recognition of your brand and the more people who are likely to think of you when they need a professional contractor.

Branding and Graphic Design With Axiom

At Axiom we know what a significant undertaking branding can be, which is why we are here to offer a complete line of professional services to create and market your brand and logo. Axiom features the most highly skilled graphic designers to develop a logo precisely suited to your firm, as well as marketing and IT professionals who know how to get the widest online and print exposure for your brand. Our highly skilled staff is also well versed in the mechanical and electrical contracting industries, and can apply that knowledge to a custom –crafted solution for you. Contact Axiom today to see how we can help set you apart with a winning branding strategy.

Posted by: Axiom Internet Marketing

Expanding Your Business Through Social Media

A newspaper reporter once asked legendary bank robber Willie Sutton why he held up banks. Sutton’s answer was simple and direct: “That’s where the money is.” While Sutton’s business methods were – to say the least – unconventional, he did understand a basic fact of business. If you are interested in acquiring something, whether it is dollar bills or new customers, you have to go where you can find it. In the world of online marketing, that means finding out where potential customers for your business hang out online and reaching out to them there.

Establishing a Social Media Presence

Today, one of the best places to find a large online audience is on social networking sites such as Facebook, Twitter, GooglePlus, Tumblr, Flickr, and Instragram, just to name a few of the seemingly endless variety of such sites popping up on the Internet. Facebook alone is estimated to have over a billion members worldwide. The number and diversity of people who you can reach through social media is truly limitless. The challenge is figuring out the best way to take full advantage of that vast market of potential customers.

Axiom Internet Marketing has years of experience planning online marketing strategies designed to help you identify potential customers through social media and determine the most effective way to reach out to them. Social media campaigns can be much more cost-effective than traditional Internet advertising and they present a more personal and less commercial environment in which to raise awareness of your business. Not only will we help you design a winning social media strategy, we’ll be there to assist you in implementing it and make sure that your social media presence enhances your company’s image and reputation.

Finding Your Customers Online

Of course, the staff at Axiom is not simply going to create Facebook and Twitter accounts for your firm. The point of social media marketing is to use those types of sites to target the people who are looking for the goods and services in which you specialize. That means helping you decide on the sites that are most likely to attract people who may be potential customers, and creating custom-designed content for all of your social media accounts to make sure your message is seen by the people you want to reach.
The content Axiom provides is not just limited to engaging, relevant written copy. In addition to top-notch marketing copywriters, our staff includes accomplished video and graphic design production professionals who can offer a wide variety of dynamic media to supercharge your social media presence. At Axiom, we keep your content current and relevant, constantly updating your social media accounts with the latest information about your business. Our multi-faceted approach to social media management aims to ensure that when people need a contractor, they think of your name first.

Your Image Is King

In addition to being accurate and complete, you want to be sure that anything that appears in your social media accounts reflects well on your professionalism and judgment. You don’t want anything appearing online that potentially could be embarrassing, offensive, or uncomfortable for your visitors. Axiom will keep a close watch over all content that is posted to your social media accounts so that nothing appears there that could compromise your business. While other firms may be content to post lots of content without closely monitoring its appropriateness, Axiom takes care to screen all the content posted to your accounts to make sure they portray the best possible picture of your business for your visitors.

Axiom’s Approach

Contact Axiom Internet Marketing today to see how we can help you dramatically expand your customer base by taking advantage of the capabilities of social media. Not only does Axiom have the technological know-how to create a winning social media strategy, we also have a depth of experience in the mechanical and electrical contracting industries. We know what it takes to build a winning business in your field and we bring this industry knowledge to the table along with our outstanding IT skills. Let us put this winning combination to work for your firm.

Posted by: Axiom Internet Marketing