Internet Marketing

ByKevinD

Traditional Web Pages vs. Facebook Business Pages

mobile friendlyThere is some debate about the relative merits of Facebook Business Pages verses traditional web pages. If you are not a web design professional, an expert in SEO techniques or an accomplished Facebook user, you may not even understand the difference.  Both these common digital marketing solutions have pros and cons. Here are a few examples:

  • Ownership and Control. In your traditional website, you have complete control over all content, branding strategy, SEO techniques and other aspects. You own your website. With Facebook, you’re dealing with a third-party site. You follow the company’s terms of service, which are frequently revised. In effect, Facebook, not you, owns the site.
  • Site Design. With a website, you design your webpages to match your own branding strategy and goals. You are free to make changes anytime at your discretion. On a Facebook page, you can add your own logo design and make minor changes in appearance, but you will still have Facebook’s look. On the other hand, you (or your internet marketing agency) must do the design and the maintenance work yourself for traditional websites.
  • Interaction. On a traditional website you have limited opportunities to interact with your audience, especially if it is a “template” or amateur site design. Facebook is a place where you often find participants and “friends” using social media to interact with others. The typical Facebook user is more likely to be engaged in a conversation or leave comments.
  • Timeline. Facebook’s Timeline is a way to easily send your contents to thousands of people spending time on Facebook. With one easy click, users can get all your updates, comment on your Facebook posts and share your information with their own network of friends and family. This feature is not available with a traditional website, unless your audience can subscribe to your RSS feed. The drawback is that your users always must be using an RSS reader to keep information streaming to them. Most people will not do this.

The bottom line is that both Facebook and traditional web pages are needed. There is no substitute for the way branding strategies can be accomplished via a business website. On the other hand, the convenience and efficiency of Facebook’s automatic update and delivery cannot be ignored.

That is why Axiom does both! We build and maintain traditional websites and Facebook pages for clients simultaneously. Take a look at these examples from a medical practice we serve:

Or these examples from the OurSeniors.net Family of Senior Services, serving the needs of seniors in any way we can!

You can get details about some outstanding promotional opportunities by calling OurSeniorsDiscounts.net at 386-204-4727 by email at Contact OurSeniorsDiscounts.net.  At Axiom, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Boomers, Seniors and YouTube

Senior woman with glasses portraitAxiom professionals have been providing traditional internet marketing agency services such as SEO techniques for many years. The pros at Axiom are accustomed to being referred to as an ”internet marketing agency.” At the same time, we have been involved in the older “technologies” used to construct branding strategies (print and direct mail advertising for example).

We have long believed that there is huge room for growth and development in the senior and 55+ digital marketing sector. Many professionals at other internet marketing agencies ignore this opportunity. A lot of them are “digital natives,” young people who have never known anything but a digital world. Often, these young people believe that seniors and 55+ boomers just do not “get it.” At Axiom, we know that is just not true. We understand that social media like YouTube have become pervasive platforms for sharing stories and spreading knowledge in senior networks.

YouTube allows viewers to watch and engage with stories on a personal, almost one to one level. It gives viewers the opportunity to share their own experiences with peers, family members and friends. It is surprising to us that some of our clients are still skeptical about the ability of media like YouTube to reach Baby Boomers and seniors. In fact, the 50+ age demographic is the fastest growing group of online users. Boomers and seniors spend an average of 19 hours per week, more time per week online than watching TV.  If you want to make your business or service known to this huge market, you must understand the reality of boomer and senior internet activity.

At Axiom, we do understand it! In a big way, “Seniors R Our Business!” As part of the OurSeniors.net Family, we know that YouTube doesn’t just attract high volumes of boomer and senior web traffic. It is also an incredibly effective medium for encouraging engagement and action. This goes hand-in-glove with the OurSeniors.net Family’s policy of proactive networking. Axiom professionals do not sit around the computer and wait for seniors to drop by. We are actively engaged with the OurSeniors.net “Brunch and Learn” program, and Axiom is responsible for putting these events on YouTube.

Check out a few of the recent programs by clicking on one of these links:

You can see the engagement that Axiom can bring to your business, service or professional practice through YouTube episodes. We do it for OurSeniors.net and we can do it for you.  Learn more about this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727.  Email them at Contact OurSeniorsDiscounts.net.

In the Orange and Seminole county areas, you may contact the OurSeniors.net Territory Account Manager, Gena Julian, at 386-516-3969 Ext. 21 or by email at Email Gena Julian.

ByKevinD

More Than an Internet Marketing Agency

OurSeniors.netThe professionals at Axiom Administrative Services have been in the communications business for a long time. We have been involved in developing branding strategies, SEO techniques, local SEO services and digital marketing solutions of all kinds, even direct mail marketing.

You might think, that’s enough, but (as those TV guys say), “Wait, There’s more!” Yes, there is quite a bit more about Axiom. We still do a lot of general internet and web-type work, but we are also part of a larger group, the OurSeniors Family. Among our other activities, we are also the technical arm of the OurSeniors Family organization. This enables us to provide services aimed directly at a very important demographic: the 55+ and senior market.

This connection allows us to be a doorway to multiple media types, all aimed at the 55+ and senior market. Here are some examples:

  • net, the traditional internet and web services we provide at www.OurSeniors.net
  • net Magazine, the printed version of the OurSeniors Family’s flagship publication. This high-quality printed magazine is distributed free at over 240 pickup locations throughout a seven-county area, including major outlets like CVS, Walgreens, Walmart, Denny’s Restaurants and numerous small business and office locations.
  • net Magazine Online, the web version of our senior living magazine.
  • The OurSeniorsDiscounts.net Pullout Section in each of the printed copies. It’s a “keeper” for seniors, 55+ adults and their loved ones and families.
  • The Online Edition of the OurSeniorsDiscounts.net Pullout Section. You can see the very professional product at net. Seniors, 55+ adults and consumers of all types can easily access this reference and promotional publication online.
  • The OurSeniors.net Brunch and Learn Events, giving us a chance to meet and network one-on-one with seniors. These events also give senior-oriented business and professional people a chance to do the same.

Axiom can help you reach out to this important market, the senior and 55+ group. We say, “Axiom is the Specialist in Senior Communications.”  You can learn more about Axiom and this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348. You may contact the OurSeniorsDiscounts.net organization directly at 386-204-4727 or email them at Contact OurSeniorsDiscounts.net.

ByKevinD

Axiom Leverages Online, Web, Print, Social Media and Hands-On Networking

social media networkingToday’s blog title may be a bit long, but the word LEVERAGE is the important part. In today’s business and professional world, the small business owner, the service provider or professional must leverage their time, talent and dollars. One of Axiom’s clients, the OurSeniors.net and OurSeniorsDiscounts.net group has a way to do just that.

This is a readymade web presence, social media platform, print distribution and a chance to break into an underappreciated networking group: senior networkers. Yes, seniors network too! In fact, they were doing it “over the back fence” long before smart phones were invented. Seniors tend to have tightly-knit circles of trusted friends, they may live in close proximity, they network and they tell each other about good deals. How can you get your business, professional practice, product or service in front of them?

This opportunity is vast, including a presence on Facebook, mention in web blog articles at Ourseniors.net, online coupons at OurSeniorsDiscounts.net, and extensive distribution of printed offers from the print edition. At last count, that was 241 Pickup Locations and growing!

You can learn more about this opportunity by AxiomAdminServ.com, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727 (email them at Contact OurSeniorsDiscounts.net).

ByKevinD

Digital Marketing and Social Media for Seniors

smartphone useIpsos, the European market research organization, is a global market research and a consulting firm with worldwide reach. Several years ago, Ipsos teamed up with Google to study the online, social media and decision making habits of seniors and “Boomers.” If you are a busy professional or a business person, the results are important to you.

Here are some key findings:

  • The internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a substantial margin. As an advertiser, it is critical to be present across both print and digital platforms in order to engage this audience.
  • Over half of boomers and seniors watch online video with YouTube reported as the preferred site. Online video advertising has huge potential in captivating this group.
  • Social networking sites are used by the majority of boomers/seniors every day! More than half of this demographic is following a group or organization on a social platform. Facebook ranks #1 as the most used social network.

What is your branding strategy for seniors and boomers? Do you have one? At Axiom, we certainly do! In a big way, communicating with seniors is our business. For years, we have been reaching out to seniors via direct mail marketing, digital marketing solutions and SEO techniques aimed at seniors. We help create and maintain the website for Ourseniors.net, the printed and online versions of OurSeniors.net Magazine and the popular OurSeniors.net Brunch and Learn Events.That’s why we say, “Seniors are our business!”

Now we have a great new way for you to reach this key market, the 55+ and senior demographic. This is a great opportunity to leverage your advertising budget, giving you exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. Seniors will have a way to easily find your business online and in print from a high-quality keeper magazine. Please check the website (OurSeniorsDiscounts.net) then let us explain this in detail. Find out how by reading our plan in, “Especially for Advertisers.” We can be reached at 386-204-4727 or click on Contact OurSeniorsDiscounts.net to contact us by email.

ByKevinD

Leveraging Your Web Presence

Ourseniors.net magazineAxiom Administrative Services, remains an internet marketing agency that provides local SEO services, SEO techniques and digital marketing solutions to organizations of all types. However, we have grown far past that starting point. We are also involved in publishing a very successful printed publication that directly serves the needs of senior consumers.

This is a high-quality, “keeper” magazine that is available free of charge to thousands of consumers through dozens of locations in the Volusia-Flagler and central Florida area (see a complete list at Pickup Locations). By advertising in the OurSeniors.net Magazine, you can give your enterprise an online web presence, a printed distribution and a social media boost! Starting soon, you can do even more – you can place a special offer in front of thousands of consumers. These offers are aimed at 55+ adults and seniors, but they are also seen by thousands of other viewers.

Here is a great opportunity to leverage your advertising dollar in a way that increases your exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. This will make it easy for seniors to find and print your coupon online as well as to clip it in the old-fashion way. In addition, you will be online and on social media. To find out more, please visit Axiom’s small business services page or call Axiom at 800-888-6348.

You can reach the good people at OurSeniorsDiscounts.net directly at 386-204-4727 or by clicking Contact OurSeniorsDiscounts.net.

ByKevinD

Multimedia Marketing for Seniors

marketing to seniorsAxiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.

On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.

At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:

  • Highly professional web design services. You can see examples at net and OurSeniorsDiscounts.net.
  • Producing and distributing a very high-quality printed publication, the net Magazine each quarter. You can see the online version at OurSeniors.net Magazine.
  • Strong involvement in social media including Facebook and YouTube.
  • Our involvement in outreaching, person to person contact with seniors and the business and professional people who want to reach them. Take a look at Brunch and Learn Events.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Your Personal Google+ Account Is Gone on April 2, 2019

Google+Several weeks ago, we gave a heads up about Google+ shutting down its personal use accounts (See “Google Plus to Close…”). The search engine and internet giant followed through last week with an email announcement sent to all Google+ consumer account holders. In part, it said –

 “…We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content… The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time.”

So, what does this mean to a business or service provider that has had a Google+ page? If that page is on a personal Google+ page, it will be disappearing, but do not confuse this with Google My Business. Google My Business is about connecting your business to your visitors through search terms, Google Maps and queries. It is definitely not going away; in fact it is more and more important.

Stay tuned and we will remind you of how to claim and use your Google My Business account. In the meantime, if your site has any links to Google+ personal pages, now is a good time to delete them. Remember that Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

marketing to seniors
ByKevinD

Marketing to the Boomer-Consumer

marketing to seniorsToday, almost all marketers, including internet marketing agencies and professional SEO services should reach out to the “boomer-consumer” generation using both technology and traditional media like printing or mail advertising. But how can a business do this on a limited budget? Get some ideas by reviewing Axiom’s article, Reaching the “Boomer-Consumer”.

To see a great example, look at one of the new websites that Axiom is managing at OurSeniorsDiscounts.net and get on board to reach the senior market! Visit us at www.axiomisbetter.com or call us at 800-888-6348 for a free consultation.

ByKevinD

What Is a Hashtag?

smartphone useWe have commented several times on “hashtags” and how important they are, especially to social media posts. If you are not using hashtags (or don’t know how to use them) then read our articles on this vitally important subject:

Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs, including social media maintenance tasks like hashtags! Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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