Axiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.
On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.
At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:
Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Several weeks ago, we gave a heads up about Google+ shutting down its personal use accounts (See “Google Plus to Close…”). The search engine and internet giant followed through last week with an email announcement sent to all Google+ consumer account holders. In part, it said –
“…We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content… The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time.”
So, what does this mean to a business or service provider that has had a Google+ page? If that page is on a personal Google+ page, it will be disappearing, but do not confuse this with Google My Business. Google My Business is about connecting your business to your visitors through search terms, Google Maps and queries. It is definitely not going away; in fact it is more and more important.
Stay tuned and we will remind you of how to claim and use your Google My Business account. In the meantime, if your site has any links to Google+ personal pages, now is a good time to delete them. Remember that Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Today, almost all marketers, including internet marketing agencies and professional SEO services should reach out to the “boomer-consumer” generation using both technology and traditional media like printing or mail advertising. But how can a business do this on a limited budget? Get some ideas by reviewing Axiom’s article, Reaching the “Boomer-Consumer”.
To see a great example, look at one of the new websites that Axiom is managing at OurSeniorsDiscounts.net and get on board to reach the senior market! Visit us at www.axiomisbetter.com or call us at 800-888-6348 for a free consultation.
Maintaining a website while running your business or professional practice may be more than you bargained for. Let Axiom take care of this for you. Axiom Administrative Services builds digital marketing strategies that work, starting with creative web design, professional SEO services and a full range of web services, including social media content. Axiom can even coordinate online advertising and professional SEO services with a direct mail marketing or coupon distribution campaign. Think about your needs and then contact Axiom by:
Did you know that you can get webmaster help directly from ‘The Man’ (that is Google). There was a time when Google was very obscure about its criteria for ranking a webpage; the Google employees and the contractors who were involved in this activity were required to sign nondisclosure agreements and the ‘secrets’ were supposed to be kept hidden.
This was a counterproductive policy because it left webmasters and content creators in the dark about how to meet the needs of consumers and to rank highly in Google’s search engine results. Over the years, this policy was eased and then changed totally. Today you can read all about it from “The Boss” himself or herself at Google Webmaster Guidelines.
In the spirit of complying, here is Axiom’s original, not scraped or copied, philosophy about getting to the top of search rankings, generating web traffic and producing results in the form of new customers or clients:
The bottom line is this – produce content that is original and useful to the viewer and adds some value to the experience. If you are a plumber, your website should provide information about the relative merits of fixtures, pipes or maintenance procedures, not just pretty pictures of showers or links to Amazon sites. An attorney’s site should contain information that helps potential clients make important decisions, not just photos of well-dressed people holding law books.
If you are capable of producing this material yourself, then by all means do so. If you have neither the time or the inclination to do this, turn the task over to an internet marketing agency like Axiom Administrative Services. Axiom has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.
The worlds of SEO strategy and SEO techniques never stand still. That has always been true, but it was never more so than today. There are two trends that you should be especially aware of in 2019.
The ‘invasion’ of voice activated devices and voice initiated searches is now fully upon us. At first, you might think, “So what? How does that change SEO strategy?” Well, voice searches are different in subtle ways from the old typed query. Traditional keywords were derived from these written texts, but most people speak in styles that are different from their writing. Instead of typing sparse words like “pizza, Daytona Beach,” most people are likely to speak at least part of a whole sentence such as, “Where is the nearest Italian restaurant?”
Voice search is growing rapidly and it has great potential to affect how local businesses are found. It may not replace screen-based searches, but it will soon be enough of a factor to change SEO techniques. The advance of devices like Google Home and Amazon Alexa and personal assistants like Siri and Cortana is going to change SEO strategy, especially for local businesses whose keywords will now have to include phrases like “near me.” Stay tuned in 2019 as we will go deeply into voice search and how it will affect small business.
The second trend is not new, but it is accelerating. This is the dominance of “media” and social media in the internet marketing arena. Today, an internet marketing agency must do much more than maintain a static website for clients. It must also manage social media and produce the content that fills sites like Facebook and YouTube. For many consumers, a business Facebook page is more important than is their website.
We have referred to some of our own clients in the past as examples of this trend. Ourseniors.net not only has an extensive website and an online magazine (OurSeniors.net Magazine), it has extensive social media presence. Take a look by clicking OurSeniors.net Media.
All of this material, the videos, the audio programs, the YouTube presentations, the Google+ presence and the Facebook page are parts of the social media and graphic media efforts that we put forward at Axiom. Obviously, this requires a lot of talent and time. Probably more time and effort than you want to put out!
If you struggle with digital marketing solutions and branding strategies , social media presence and web design, turn to Axiom. Your business deserves more than mere web presence, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web and social media presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.
Because Axiom is an internet marketing agency, it may seem surprising to you that we also design and produce printed material. In fact, Axiom does a good deal of print media; we produce direct mail marketing for clients as well as a widely distributed quarterly magazine, OurSeniors.net Magazine for the OurSeniors.net organization. OurSeniors.net is a successful and growing business organization that aims at meeting the needs of seniors, as well as giving professionals and service providers a way to reach the 55+ market.
OurSeniors.net Magazine is a perfect example of the winning combination that print, combined with a successful digital marketing solution can provide. You can read the latest online version by clicking OurSeniors.net Magazine Fall 2018 Edition Online. At the same time you can find a free physical edition of the magazine at numerous locations. Click here to see a list of those places throughout Central Florida (Volusia, Flagler, Lake, Seminole, Orange, Osceola & Polk Counties) – OurSeniors.net Magazine Pick Up Locations.
At Axiom, we realize the importance of both printed and online digital marketing solutions. Both have their advantages and limitations, but when they are combined the result is a winning combination. Let’s think about some of the qualities of print, versus digital, versus print plus digital marketing solutions.
Axiom can do for your business, service, professional practice or non-profit what it is doing for the OurSeniors.net organization. Axiom’s business marketing team can combine traditional marketing tools like direct mail advertising with digital marketing solutions and local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom