Internet Marketing

ByKevinD

Multimedia Marketing for Seniors

marketing to seniorsAxiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.

On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.

At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:

  • Highly professional web design services. You can see examples at net and OurSeniorsDiscounts.net.
  • Producing and distributing a very high-quality printed publication, the net Magazine each quarter. You can see the online version at OurSeniors.net Magazine.
  • Strong involvement in social media including Facebook and YouTube.
  • Our involvement in outreaching, person to person contact with seniors and the business and professional people who want to reach them. Take a look at Brunch and Learn Events.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Your Personal Google+ Account Is Gone on April 2, 2019

Google+Several weeks ago, we gave a heads up about Google+ shutting down its personal use accounts (See “Google Plus to Close…”). The search engine and internet giant followed through last week with an email announcement sent to all Google+ consumer account holders. In part, it said –

 “…We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content… The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time.”

So, what does this mean to a business or service provider that has had a Google+ page? If that page is on a personal Google+ page, it will be disappearing, but do not confuse this with Google My Business. Google My Business is about connecting your business to your visitors through search terms, Google Maps and queries. It is definitely not going away; in fact it is more and more important.

Stay tuned and we will remind you of how to claim and use your Google My Business account. In the meantime, if your site has any links to Google+ personal pages, now is a good time to delete them. Remember that Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

marketing to seniors
ByKevinD

Marketing to the Boomer-Consumer

marketing to seniorsToday, almost all marketers, including internet marketing agencies and professional SEO services should reach out to the “boomer-consumer” generation using both technology and traditional media like printing or mail advertising. But how can a business do this on a limited budget? Get some ideas by reviewing Axiom’s article, Reaching the “Boomer-Consumer”.

To see a great example, look at one of the new websites that Axiom is managing at OurSeniorsDiscounts.net and get on board to reach the senior market! Visit us at www.axiomisbetter.com or call us at 800-888-6348 for a free consultation.

ByKevinD

What Is a Hashtag?

smartphone useWe have commented several times on “hashtags” and how important they are, especially to social media posts. If you are not using hashtags (or don’t know how to use them) then read our articles on this vitally important subject:

Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs, including social media maintenance tasks like hashtags! Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Ideas for a Business Web Blog

Axiom Administrative ServicesMaintaining a website while running your business or professional practice may be more than you bargained for. Let Axiom take care of this for you. Axiom Administrative Services builds digital marketing strategies that work, starting with creative web design, professional SEO services and a full range of web services, including social media content.  Axiom can even coordinate online advertising and professional SEO services with a direct mail marketing or coupon distribution campaign. Think about your needs and then contact Axiom by:

Read Ideas for a Business Web Blog.

ByKevinD

The importance of “Hashtag”

smartphone useMost young people will understand the meaning of the term “hashtag,” but if you are busy running your professional practice or small business, you may not understand the importance of these devices. Get a grip on this important social media subject by reading “What Is a Hashtag?”

Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. Axiom understands the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Webmaster Help from Google

Google searchDid you know that you can get webmaster help directly from ‘The Man’ (that is Google).  There was a time when Google was very obscure about its criteria for ranking a webpage; the Google employees and the contractors who were involved in this activity were required to sign nondisclosure agreements and the ‘secrets’ were supposed to be kept hidden.

This was a counterproductive policy because it left webmasters and content creators in the dark about how to meet the needs of consumers and to rank highly in Google’s search engine results. Over the years, this policy was eased and then changed totally. Today you can read all about it from “The Boss” himself or herself at Google Webmaster Guidelines.

In the spirit of complying, here is Axiom’s original, not scraped or copied, philosophy about getting to the top of search rankings, generating web traffic and producing results in the form of new customers or clients:

  • Google’s intention is to provide the best answer to the query a user enters. The highest ranked webpage should be the one that is most useful to the viewer, providing the best answer to a specific question.
  • To be useful, a website must provide content that is of some value to the user. Content that is ‘syndicated,’ that is scraped or copied from another site, does not meet this requirement. Even if the copied material is relevant to the question at hand, it does not add value because it was already available elsewhere.
  • There is nothing wrong with a site that is intended to influence buying decisions (that is to sell you stuff); HOWEVER to rank high in search results, the website must provide useful content to the viewer, not merely direct them to a local provider or an Amazon affiliate.

The bottom line is this – produce content that is original and useful to the viewer and adds some value to the experience. If you are a plumber, your website should provide information about the relative merits of fixtures, pipes or maintenance procedures, not just pretty pictures of showers or links to Amazon sites. An attorney’s site should contain information that helps potential clients make important decisions, not just photos of well-dressed people holding law books.

If you are capable of producing this material yourself, then by all means do so. If you have neither the time or the inclination to do this, turn the task over to an internet marketing agency like Axiom Administrative Services. Axiom has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.

ByKevinD

Factor voice search into your SEO strategy

voice searchThe worlds of SEO strategy and SEO techniques never stand still. That has always been true, but it was never more so than today. There are two trends that you should be especially aware of in 2019.

The ‘invasion’ of voice activated devices and voice initiated searches is now fully upon us. At first, you might think, “So what? How does that change SEO strategy?” Well, voice searches are different in subtle ways from the old typed query. Traditional keywords were derived from these written texts, but most people speak in styles that are different from their writing. Instead of typing sparse words like “pizza, Daytona Beach,” most people are likely to speak at least part of a whole sentence such as, “Where is the nearest Italian restaurant?”

Voice search is growing rapidly and it has great potential to affect how local businesses are found. It may not replace screen-based searches, but it will soon be enough of a factor to change SEO techniques. The advance of devices like Google Home and Amazon Alexa and personal assistants like Siri and Cortana is  going to change SEO strategy, especially for local businesses whose keywords will now have to include phrases like “near me.” Stay tuned in 2019 as we will go deeply into voice search and how it will affect small business.

The second trend is not new, but it is accelerating. This is the dominance of “media” and social media in the internet marketing arena. Today, an internet marketing agency must do much more than maintain a static website for clients. It must also manage social media and produce the content that fills sites like Facebook and YouTube. For many consumers, a business Facebook page is more important than is their website.

We have referred to some of our own clients in the past as examples of this trend. Ourseniors.net not only has an extensive website and an online magazine (OurSeniors.net Magazine), it has extensive social media presence. Take a look by clicking OurSeniors.net Media.

All of this material, the videos, the audio programs, the YouTube presentations, the Google+ presence and the Facebook page are parts of the social media and graphic media efforts that we put forward at Axiom. Obviously, this requires a lot of talent and time. Probably more time and effort than you want to put out!

If you struggle with digital marketing solutions and branding strategies , social media presence and web design, turn to Axiom. Your business deserves more than mere web presence, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web and social media presence the ranking it deserves. Please visit Axiom’s small business services or call Axiom at 800-888-6348.

ByKevinD

Social Media Marketing – What Is Going On?

Social Media marketingIt’s almost the end of 2018, time for all good internet marketing agencies, professional SEO services, and search engine optimization services to stop and think about the changing environment. This is a good idea in any business, but when you are involved in developing branding strategies, SEO techniques or digital marketing solutions, it is absolutely mandatory! These days, a 12-month-old branding strategy is more out-of-date than a 25-year-old airplane.

So, where does social media and social media marketing stand at the end of 2018? It is easy to get confused about this, because we sometimes confuse headline news with the real world. The general news and financial headlines tell us one story, while actual real world evidence says something different.

If you have been paying attention to news organizations like Fox News, CNN or the New York Times, it would be easy to get the idea that the Facebook ship has struck an iceberg and is sinking. Facebook executives have been called to testify before Congress, the market value of Facebook stock has declined by about 35% since hitting its July 2018, high and European governments are threatening to impose regulations on the giant social media platform. Discouraging, but the typical buyer of lipstick, plumbing supplies, dental care, legal advice, popular music or beer hardly seems to notice. If Facebook use has declined slightly in the past few months, those users have not turned away from social media; they are simply looking elsewhere.

Before you look elsewhere yourself, keep this in mind:

  • In 2004, Facebook had zero
  • In the third quarter of 2012, the number of active Facebook users had passed one billion.
  • As of the third quarter of 2018, Facebook had 27 billion monthly active users.

Social networks are now well established; there is a core group of them that does not change much from year-to-year, but they do seem to trade user time around. According to Alexa Internet (the internet data collection arm of Amazon) recently, Facebook and YouTube swapped places in the chart of most visited sites; YouTube’s web address (URL) is now being visited more times than the Facebook site.

The problem with that statistic is that, while many people use YouTube as a social media site, a lot of others go to YouTube only to watch news or entertainment. They never interact with it in the way Facebook viewers click around to find out what’s happening locally. Please do not misinterpret this. At Axiom, we believe very strongly in YouTube and video in general. We only want to point out that there is a lot of disagreement about what, exactly, is a social media site and what is not.

We reviewed a number of sources (Pew Research, Alexa Internet, Neilson, Forbes, etc.) before writing this article and found a lot of inconsistencies. Every one of those experts agree that Google is the most visited site in the world, and many of the newer sources list YouTube as the runner up with Facebook third. The difficulty is that some of the experts place platforms like Facebook Messenger, WhatsApp and Pinterest in the social media category while others totally ignore them. Facebook Messenger and WhatsApp are basically messaging services, both owned by Facebook. The WhatsApp platform started as an alternative to SMS and now supports sending and receiving a variety of media (text, photos, videos, etc.). It gets a Facebook wedge firmly into the mobile device (smart phone) sector.

Without going on for too long, here is what we think is the bottom line for our clients’ digital marketing solutions as well as those others involved in branding strategy and SEO techniques. First, these were the most popular social media sites in May 2018. Remember that numbers one and two may have swapped places recently, and that important names like Google, Yahoo, Amazon and eBay are not on this list as they are not considered social media.

Social Media Platforms Ranking

  1. Facebook
  2. YouTube
  3. WhatsApp Messenger
  4. Facebook Messenger
  5. Instagram
  6. Tumblr
  7. Google+
  8. Twitter
  9. Reddit
  10. Snapchat
  11. Skype
  12. LinkedIn
  13. Pinterest
  14. Flickr
  15. Kik

We left out the data about time spent on sites, visits per day per user, clicks per site, etc. There is so much data that it is just confusing to most people. However, all of this tells us that Facebook and YouTube are still (far and away) the dominate players in the social media game. Two of the other sites in the top five are Facebook appendages (WhatsApp Messenger and Facebook Messenger) and Facebook will find some way to get those users to circle back to ‘home.’

If your business, professional practice, service or non-profit wants to engage in social media marketing, then Facebook and YouTube are still the places to start! That is why Axiom is often involved in social media marketing efforts for its clients. Look at some of these examples:

Of course, Axiom has other interests and skills, but we know that branding strategy and SEO techniques are more and more directed at social media. If you are struggling to find digital marketing solutions that work and branding strategies that can reach your target markets, turn to Axiom. Your business needs more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to help your web presence penetrate your market. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Print Plus E-Marketing, A Winning Combination

Print MachineBecause Axiom is an internet marketing agency, it may seem surprising to you that we also design and produce printed material. In fact, Axiom does a good deal of print media; we produce direct mail marketing for clients as well as a widely distributed quarterly magazine, OurSeniors.net Magazine for the OurSeniors.net organization. OurSeniors.net is a successful and growing business organization that aims at meeting the needs of seniors, as well as giving professionals and service providers a way to reach the 55+ market.

OurSeniors.net Magazine is a perfect example of the winning combination that print, combined with a successful digital marketing solution can provide. You can read the latest online version by clicking OurSeniors.net Magazine Fall 2018 Edition Online. At the same time you can find a free physical edition of the magazine at numerous locations. Click here to see a list of those places throughout Central Florida (Volusia, Flagler, Lake, Seminole, Orange, Osceola & Polk Counties) – OurSeniors.net Magazine Pick Up Locations.

At Axiom, we realize the importance of both printed and online digital marketing solutions. Both have their advantages and limitations, but when they are combined the result is a winning combination. Let’s think about some of the qualities of print, versus digital, versus print plus digital marketing solutions.

  • Print is durable while digital marketing solutions are immediate. At Axiom, we have a heavy emphasis on digital marketing solutions aimed at the boomer generation and seniors. This audience grew up reading magazines, and print is still a core part of an integrated marketing strategy aimed at that demographic. At the same time, we know that seniors are active on all forms of digital media. Axiom makes the content of net Magazine available, both online and as a printed object. The print magazine is often kept as a reference source, handy for finding senior-friendly help (it is durable). The online magazine and the Ourseniors.net website are always immediate, up-to-date and available. The combination offers both advantages.
  • Printed material is fixed, digital marketing solutions are flexible. The material on a website can be changed in seconds, while it is not possible to alter print copy once it is distributed. Having both offers the opportunity to be available as a fixed reference while also responding to immediate opportunities.
  • Printed material is still the only way to reach some consumers, especially older seniors. However, more and more, the online habits of seniors and boomers are coming to match those of younger consumers. Social media and the internet are becoming their primary source of news, entertainment and consumer information. Having both a digital marketing solution and traditional print media means that net covers all fronts.

Axiom can do for your business, service, professional practice or non-profit what it is doing for the OurSeniors.net organization. Axiom’s business marketing team can combine traditional marketing tools like direct mail advertising with digital marketing solutions and local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom

Untitled Document