Website Design

ByJulianC

Ideas for a Business Web Blog

Axiom Administrative ServicesMaintaining a website while running your business or professional practice may be more than you bargained for. Let Axiom take care of this for you. Axiom Administrative Services builds digital marketing strategies that work, starting with creative web design, professional SEO services and a full range of web services, including social media content.  Axiom can even coordinate online advertising and professional SEO services with a direct mail marketing or coupon distribution campaign. Think about your needs and then contact Axiom by:

Read Ideas for a Business Web Blog.

ByJulianC

The Importance of Good Web Design

mobile friendlyThere are literally billions of websites on the internet today, and yours is just one of them. If you are operating a small business, professional practice or non-profit organization, your website is just one small fish in that internet sea. That ocean is a crowded, competitive place, and to get the attention you deserve, you must have a web presence that stands out.

Your website has a visual impact that is just as important as your storefront, your signage or even your personal appearance. In fact, your website is very likely to be the first impression that a customer, patron or patient gets. It may very well be the deciding factor in a buying decision. Given those facts, why do so many business and professional people choose a mediocre or amateur web design?

Part of this problem may be laid at the feet of people who run internet marketing agencies and construct SEO strategies. They may sometimes pay more attention to little known Search Engine Optimization techniques like page and image titles than to the appearance and the usefulness of your page. There may be many opinions, preferences or tastes when it comes to any design, but there are some guidelines to which all (good) design must subscribe.

Here is a basic list of those principals:

  • Good design must be pleasing to the eye (“aesthetically pleasing,” as experts say). Good appearance is integral to the usefulness of most products, and your website is a product. It is an object that viewers use to discover what they want to know about you, your businesses and your services. In many cases, websites have completely replaced older tools for this purpose. How long has it been since you consulted a physical copy of the Yellow Pages to find any product or service? Printed flyers and brochures are still used, but they are a niche medium, usually distributed in parking lots or found in mail boxes.
  • Good design must be useful. Why do searchers go to a website? There are many frivolous reasons, but if you are a business, service or professional person, people go to your site to fill some need. They want to buy wallpaper, find a CPA or satisfy some other desire. Do not load your website (especially the home or landing page) with too many words, buttons or sidebars.
    Ask yourself and some other people what information is most likely to be useful to a viewer, and keep the NAP principal (Name, Address, Phone number) in mind. This information should be on any good business or professional website.  Be certain that the most commonly sought information is easy to find. Images are extremely important to getting and holding attention, but pick only a few for the landing page.
  • Good design keeps your landing page messages “short and sweet.” Of course, you want to stimulate the customers’ basic emotions and thoughts, but people are gravitating more and more to small bits of content like, “how much does it cost” or “what are your services?” Be certain that it is easy to find an answer to a question like that on the home page. If longer, more in-depth content is necessary, there should be an optional link to learn more.
  • Good design absolutely has a strong logo on your landing page. This is the visual reminder of all you do and stand for, a single image that summarizes your branding strategy.
  • Good design means that it is mobile friendly. Mobile optimization should be part of all good web design. More than half of all web traffic is now generated by mobile devices, so you must ask, “How will this design look on a tablet, Android or iPhone?” Make certain that your web designer or internet marketing agency knows that mobile optimization is a must-have.

 

Overall, your website should be well constructed, not a cheap web design, it should be updated frequently with useful content and it should reflect a well thought out branding strategy and SEO strategy. This is what the professionals at an internet marketing agency like Axiom do best. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByJulianC

The CRITICAL Importance of Visual Content

Branding Word ConceptThere is one trend in the internet world that overwhelms all the others. That trend is visual content. The creative people who devise branding strategies, professional SEO services and even logo design services are all keenly aware of the growing dominance of visual content in both social media and the wider internet. The Pew Research Center reported recently that, in 2017, more adults used YouTube.com (an entirely visual site) than visited Facebook.

All effective digital marketing solutions must now take this into account. Advertising pros have long known that, compared to written or sound-only material, visual presentations are more engaging, remembered longer and more likely to produce action. Visuals significantly increase the engagement of an audience because they quickly capture attention; visuals can tap into the conscious and unconscious emotions of an audience much faster than printed or spoken words.

Numerous studies have demonstrated that people remember much more of what they see than what they merely read or hear. One market study found that Facebook posts with images drive 2.3 times more engagement than those without images. If you want to engage people on social media, or on the wider internet, you must show them visuals that can tell a story and build your branding strategy.

Good digital marketing solutions will grab the attention of an audience and effectively engage them in that branding strategy. When you start the process of building a website or developing a branding strategy, start working on your visuals before the launch. Creating a photo or video of someone using your product or service makes it easier for people to imagine themselves doing so. The term, “engaging visuals,” can include still images, screenshots, graphs, videos, memes and GIFs or even a copyrighted logo from a professional logo design service.

All of this is sound advice, but there is a problem; if you are a small business operator, service provider or professional practitioner, how are you going to find the right visuals to convey your message. If fact, have you thought carefully about what your message (your branding strategy) should be or what digital marketing solutions you will employ? The internet is full of visual images for sale or, in some cases, free.

If you have any doubt, do a search for an obscure term like, “Birthday Cat Memes, Images and Gifs.” You will almost certainly find a bunch of visual images suited to a birthday card for cats. If you do not know, a meme (in terms of digital marketing solutions or a branding strategy) is an image or video that is copied and spread rapidly by internet users.

But how do you go about resizing these images to fit your website or Facebook business page, what about copyright, what is the best image title for SEO link building or page ranking purposes? Most professionals, business owners or service providers do not know! But they should know that these tools and skills are absolutely essential to their success. If you are struggling to develop branding strategies and digital marketing solutions that work, it would pay you to turn to a professional internet marketing agency and search engine optimization company. Axiom Administrative Services has the professional skills needed to guide your web presence to the rankings it should have.

Axiom knows how to create, optimize and place visual content. Axiom can produce and embed video demonstrations or educational material in your website or social media platforms. Axiom is more than an internet marketing agency. Our local SEO services, small business SEO and individual digital marketing solutions are combined with traditional marketing techniques like printing and direct mail to achieve maximized results.  Please visit us to find out how Axiom Administrative Services can fill your digital marketing needs.  You can contact us by calling 800-888-6348.

ByJulianC

5 Do’s and Do Not’s for Webpages

responsive web designIf you are struggling with SEO techniques, trying to develop digital marketing solutions and branding strategies that work, it would pay you to turn to a professional search engine optimization company like Axiom Administrative Services. As a professional search engine optimization company, Axiom can provide your website with the small business SEO services and digital marketing solutions you need.

Most professionals, small business people and non-profit organizations already know that the day when cheap web design would suffice has passed. Still, some business and professional people try to do this on their own or have a staff member take care of it. If you or your organization are in that category, let the pros at Axiom give you a few hints. These “Do’s” and “Do Not’s “ are the top 5 things that any web designer, amateur or professional should know.

  1. Do have unique and original content. Do Not scrape, copy or cut and paste material from other sites.
    Plagiarized material is a killer for webpage ranking. Every webpage should have a satisfying amount of main content or “MC” that is original. Cheap web design cannot meet this requirement. If you are unable to create your own content, consider a professional internet marketing agency, to create both main content and a SEO strategy.
  2. Do have a mobile responsive website. Do Not use cheap web design.
    Website responsiveness has become essential. The best branding strategies or SEO techniques will be to no avail if the site cannot be viewed on mobile devices. The number of web queries issued on smart phones or similar devices has long since passed the number coming from computers. Cheap web designs are frequently not optimized for mobile viewing.
  3. Do have a fast-loading website. Do Not tolerate load-time over 5 seconds.
    Professional SEO services will always achieve loading times of 5 seconds or less. If you are doing the site design yourself, be sure to minimize the HTML code-to-text ratio, to avoid lengthy tag names and limit webpage white space.
  4. Do have proper page title tags. Do Not have missing, duplicate or too-lengthy title tags.
    Title tags tell a search engine what the page is about; they are essential to ranking the page. Webpages with missing or duplicated tags are almost certain to drop in ranking.
  5. Do have internal and external links. Do Not have broken, repetitive or missing links.
    Broken or missing links are a turn off for both the viewer and search engines. SEO link building increases the likelihood that your page will be seen and ranked. This is critical to all search engine optimization services, and to successful digital marketing solutions.

Designing webpages, planning branding strategies and developing SEO techniques has become a science and a profession in itself. If you are busy with your own professional practice or small business, the best way to design your digital marketing solutions is a qualified professional SEO service.  Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional and small business SEO skills needed to get your web presence the ranking it deserves.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByJulianC

Google is Moving To A “Mobile First Index” in 2018

Google has become more transparent in telling web designers and internet marketing agencies how they go about ranking websites. Since 2015, a website’s “mobile-friendliness” has affected ranking performance across a variety of devices (including laptops, tablets and smart phones). Now, more than ever, Google is determined to focus on ranking sites based on their mobile experience. Web designers and digital marketing solutions must focus on delivering the fastest, most accessible desktop, laptop and mobile-friendly experience achievable.

A Google release was very upfront about this-

“…. our algorithms will primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

The last sentence in that quote should get your attention. Cheap web design and shoddy SEO techniques

may have been acceptable in the past, but not now. If you are not using expert web design, a responsive and dynamic site that looks great on all devices, professional SEO services designed for small business SEO, your competition will, and Google will rank those pages higher than yours.

Now is the best time to discover what professional SEO services and small business SEO can do for your small business branding strategy. AXIOM understands the needs of small businesses, professional practices and nonprofits. Please visit AXIOM’s small business services page by clicking the link or call Axiom at 800-888-6348.

ByJulianC

About Those Do-It-Yourselfers

mobile friendlyTelevision and the internet are filled with commercials claiming that you can have a beautiful website up and running in just minutes, even if you have no web experience. If you have visited YouTube in the last few weeks, you have almost certainly seen a beautiful young woman telling you that she just put up her own website “in just minutes” and it looks great! Well, she looks great and I bet that her website looks pretty good too. But, I suspect that she had a little help with the product.

Earlier this year, AXIOM put up an article about “Do-It-Yourself” websites, and you might be surprised to learn that we think the DIYs have a definite place in the web spectrum. If your webpage is a hobby, a family site or personal use effort, then a do it yourself effort may be worthwhile. On the other hand, if you need to reach the maximum possible audience with a compelling message and a reason to use your product, service or professional practice, it will pay to turn to a professional online marketing consultant. Axiom Administrative Services can handle:

  • SEO (search engine optimization)
  • Web Design – professionally done by expert web designers and graphic design artists
  • Internet Marketing Strategies created by professionals
  • Email Marketing Services, email campaigns and direct mail

Can a do-it-yourself web design be effective?  Well, yes. If your needs and purposes are limited and personal, DIY may work for you.  If you are serious about promoting your business, professional practice, nonprofit or other organization through internet marketing, you would be better served by the web services and web design provided by professionals like AXIOM. AXIOM understands the needs of small businesses, professional practices and nonprofits. Please visit AXIOM’s small business services page by clicking the link or call Axiom at 800-888-6348.

PS.See a beautiful example of AXIOM’s work for the OurSeniors.net organization by visiting OurSeniors.net.

ByJulianC

Mobile Marketing and Web Responsiveness

mobile friendlyDo you remember the VCR, the CD, the cassette tape or the BetaMax? Technology now changes so quickly that last weeks ‘cutting edge’ devices became obsolete yesterday.  Ten years ago, a waiting room might have been full of people pecking away on their laptops as they waited for an appointment. Today they are bent over their smartphones searching for something, say a place to eat lunch or to get a haircut after the appointment is finished.

Several years ago, the number of web searches done on mobile devices overtook and now far surpasses the number done on conventional computers. This is a huge boon to merchants, service providers and customers who can now find each other ‘on-the-fly’ rather than having to return to a desk to locate a product or service. Mobile marketing has changed the internet advertising and digital marketing worlds. Successful web marketing now requires effective mobile marketing. This means that today’s digital marketing requires not just an attractive website and effective search engine marketing, but also the quality of ‘responsiveness.’

Responsive web design, sometimes called RWD, involves designing a single website, located at a single web address that can be viewed and used equally well on a variety of devices. The same website must be useful when viewed on wide-screen desktops, laptops, tablets and mobile phones. These devices include a wide range of screen sizes, orientations and resolutions. The website must detect the type of device being used and ‘respond’ by supplying text, pictures and graphics appropriate to the device. Audio and online video marketing content must also look and sound properly on the mobile device.

What you need to know about digital marketing and web marketing is this: responsiveness and good mobile marketing are essential! If your website is not mobile friendly, your web marketing effort is missing more than half of the target audience.

Radio, television and the internet are all filled with advertisements for DIY websites from companies like Wix, iPage and others. There is certainly a place for these do-it-yourself efforts, but if you want maximum effect from your digital marketing and internet marketing dollars, a professional online marketing consultant is your best option.

A successful internet marketing strategy must have several elements. Being mobile marketing friendly with responsive web design is one of those elements, but there are several others. Good digital marketing includes well-produced online video marketing, professional search engine optimization (SEO), well-managed social network and social media marketing, as well as, a sound overall digital marketing plan.

If you are struggling with your internet marketing and online advertising problems, it would pay to turn to a professional online marketing consultant. Axiom Administrative Services has the professional digital marketing skills needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing and direct mail with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs.

AXIOM understands the needs of small businesses, professional practices and nonprofits. Please visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByJulianC

Check out our experience with medical websites

Professional practice is changing. AXIOM knows this very well! After all, AXIOM’s founder has an extensive background in medicine. To see examples of Axiom’s medical sites, click HERE.

ByJulianC

Do you need a new website?

We all get older and so do our websites. Find out if you need an update by clicking on Do I Need a New One?

ByJulianC

Web design at Axiom

An example is worth a thousand words. Click on the link to see a working example of AXIOM’s webpage design. You can see it at this AXIOM designed webpage – Business League Network.com.

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