In the fast moving world we live in it can be hard to keep up. Every year new technologies come out that revolutionize society and keep us moving forward. When running your practice you have a lot on your plate. From nurses, to technicians, to patients, you may feel that there is no time to keep up with these technological advances in the world. But there is one advance that you should factor into your marketing. It’s called video marketing and it is a revolution in itself.
Video marketing is exactly how it sounds. You utilize a video to market your practice. The video will then be put on a website like YouTube. A recent statistic stated that 65 percent of all traffic online comes from people looking for and watching videos. Last year YouTube had 1.5 trillion views. People are looking for videos and if you seize the opportunity and embrace video marketing you can gain access to thousands of new patients for your practice.
There are several reasons why video marketing is so effective. The first reason is because we live in a visual world. Our society is filled with screens. Everyone has a computer, television, cell phone, tablet, etc. People are watching more than they are reading. As the world continues to evolve people have become dependent on a video format to seek knowledge. So if you properly use video marketing, your practice can be the one to educate them.
Another reason why video marketing is so effective is because it differentiates you from your competition. There aren’t too many medical practices that have caught on to this growing trend. But it won’t be that way for long. By using video marketing now you get a jump on your competition and dominate the video marketing industry before they can.
From a healthcare SEO standpoint putting a video on YouTube is incredibly beneficial. YouTube is owned by Google so when your practice makes a video that goes on YouTube you stand a very good chance of ranking. Google sees that you are educating your potential patients in a unique way and will reward you with higher rankings.
The last reason is that video marketing establishes a trust and familiarity that is hard to achieve online. Since the majority of people are visual learners it can be hard to establish trust through just a website, blog, or social media. All of those things are important but nothing else can build trust like a video. It will humanize your practice and your potential patients will love it.
The world is moving fast but you don’t have to be left behind. You can get a jump on your competition and distinguish your practice as the leader. Video marketing is a powerful tool and the best marketers in the world understand this. That is why AXIOM Health Care Marketing provides video marketing services. AXIOM Health Care Marketing is a full-service healthcare marketing company in Ormond Beach, Florida. We offer integrated healthcare marketing services to practices like yours.
Take a look below at our own YouTube video and see what is possible for you and your practice. The video is all about healthcare SEO. Learn all AXIOM Health Care marketing has to offer and see for yourself the true power of video marketing. Take advantage of your opportunity and distinguish your practice from your competition with healthcare SEO services from AXIOM.