In today’s fast-moving competitive business environment, companies are seeking every strategic advantage they can gain in terms of planning, marketing, sales, advertising, and customer relations. In recent years, a great number of businesses of all sizes and types have turned to the Internet as an avenue for increasing their visibility and broadening their customer base. And while having a website can be an outstanding tool for advertising and promoting your business, the key to effective internet marketing is making sure your website generates traffic that will eventually turn into new customers.
One mistake many business make when they launch a new website is failing to take advantage of the wide array of options they have to present information to their visitors. Most websites include articles about the firm and it’s work, probably photos and other graphics showing the kinds of products or services the firm offers, and maybe even a blog where the owners of the business can reach out to customers and potential customers can provide feedback to the owners. However, many business never think about adding one very powerful weapon to their marketing arsenal – video.
Academic research has shown that different people process information in different ways. Some people learn best by reading; they easily assimilate written material and enjoy that form of communication. Others are verbal and audio learners – they process information best when they hear it or when they discuss things with other people. Still others are visual learners. They may not pick things up as readily from the written page, but they excel at capturing and holding images in their memory and accessing that information when they need it.
One of the most powerful aspects of video is that it provides a way of presenting information that can work for many different types of learners. For example, a visitor to your website may have difficulty following a written description of a process, product, or service you offer. A series of still images might help in some cases, but if you are trying to communicate something a bit more complex, static pictures may be of limited usefulness. Video, however, offers a dynamic way to explain even the most complicated procedures. Not only does this benefit the visual learner, but a video accompanied by an audio soundtrack also addresses the strengths of the audio learner. If you add closed captioning, you have a communications tool that is suited for all three learning styles – the reader, the listener, and the viewer.
Keys to Video Success
There are a few key rules to consider when choosing video to add to your website. First, make it informative and interesting. Don’t just describe the process, tell the viewer why it is important to him or her. Find ways to spice it up if possible, for instance by using humor or by providing interesting trivia related to the subject of the video. The job of the video should be to entertain as well as to inform. Second, keep it brief. The video is a tool to help sell your business, not a chance to win an Academy Award. Make sure your videos get to the point and stick to it; if you waste the visitor’s time you’ll lose their interest and likely their business. Third, make sure the video is clear and the soundtrack is audible. Poor lighting and editing or a grainy or inaudible soundtrack will simply confuse your viewers rather than help them. Finally, keep it fresh. Add new videos periodically to give previous visitors a reason to come back to your site. Repeat site visits are the key to turning a visitor into a customer.
Videos Help YOU Be Seen
Video can be a great way to attract and retain a following for your website, as long as the videos are high quality and engaging for the viewer. Not only will more people likely be drawn to a site that features video, they are also more likely to stay longer and return more frequently if the video is interesting. Video also can help increase your ranking in search engines such as Google and Yahoo. These search engines look for the presence of video on a web page and assign a higher rank to pages with video that is relevant to the subject of the website. The more relevant videos a site contains, the higher its ranking. This means that when people search the Internet for a business in your industry, your firm’s name will appear closer to the top of the search results. High visibility means more clicks on your site and a greater chance to capture new business online.
Axiom Internet Marketing offers video production as one of a wide variety of tools to optimize your website and increase your online profile. Contact us today and let us show you how to realize the full power of video to pump up your online business.
Posted by: Axiom Internet Marketing