In the space of about 25 years, the Internet has grown from a small afterthought for most businesses to a major force driving the growth of firms in virtually every industry. When the first commercial Internet providers began service in the late 1980s, only about 10 to 15 percent of U.S. households had a personal computer, and the idea of the Internet as a major venue for advertising, sales, and marketing was still nearly a decade away. Today, over 75 percent of homes in the United States have at least one computer, and over 71 percent have Internet access. What was once a small niche occupied by a technologically savvy few has become a mass market peopled by everyone from children to grandparents.
The tremendous growth and vastly increased scope of the Internet has wrought a profound change on the way companies of all sizes do business. Both large corporations and small storefront operations have grasped the possibilities of the Internet as a channel for reaching new markets and potential customers. Virtually every large and medium sized company maintains an Internet presence and over half of all small businesses also have a website. The Internet has become indispensable to modern day marketing and advertising for most American firms.
Making the Most of Your Website
Despite the fact that small business use of the Internet is on the rise, only about a quarter of small businesses who maintain a website have a Search Engine Optimization (SEO) plan in place. Search Engine Optimization is the process of ensuring that your firm’s website is being seen by as many potential visitors as possible and that those visitors are turning into actual patients for your practice. It involves designing a website that will rank as high as possible in search results on sites such as Google and Yahoo. When people are online looking for the kind of healthcare services you provide, well-optimized sites will be the first ones listed in search engine results.
There are many different strategies and tactics that can be used to optimize a website, but all of them come down to one basic factor: relevance. Everything that appears on your website – every article, every video, every blog post, and every link to another website – should be relevant to your business and the services you provide. For example, a cardiologist will want his or her website to feature information about prevention, detection, and treatment of heart diseases; perhaps videos of crucial procedures; blog discussions about alternative treatments; or links to sites that provide more information about heart health. Material that is not germane to your business will be of no use – and may even harm – your search engine ranking.
Healthcare SEO for Healthcare Practice
That’s why it’s particularly important to find an SEO firm that understands your business, your industry, and your needs as a healthcare provider. At Axiom, our experienced staff not only includes the best technology team in the business, but also professionals who understand the healthcare business and know what it takes to succeed in today’s healthcare environment. We know healthcare, which means we know what kind of keywords, content, and features are best suited to increasing your online profile and generating new business for your practice.
With our experience and expertise in healthcare SEO, you can count on Axiom to pursue strategies that have been tested and proven successful in your industry. We don’t believe in one-size-fits-all or prepackaged solutions to your SEO needs. We will work with you to ensure not only that Axiom SEO is bringing more visitors to your site, but also that they will continue to return to your site. Return visits are the key to turning online visitors into full-time patients. We’ll stick around to make sure your site continues to perform to optimum standards so that people who come stay longer, and that those who stay return soon and often.
Talk to Axiom today to see why our unique blend of IT savvy and healthcare industry knowledge is the ideal mix to supercharge your online strategy. Whether you are looking to launch your first website, or would like to update a site that’s not performing the way you feel it should, see Axiom for proven healthcare SEO solutions.
Posted by: Axiom Healthcare Marketing