How Social Media Marketing Can Drive Engagement For Healthcare Practitioners
History has shown that those who are in the healthcare field are somewhat slow to adopt the strategies of digital marketing. However, the fact is that social media can provide an ideal way for healthcare professionals to reach and engage their audience with content that is meaningful and interesting. The best part of this social media marketing adoption is the fact that AXIOM offers SMM management services, meaning that each healthcare professional can continue providing superior care for patients while reaching out to them via social networks, as well.
Platforms such as Twitter and Facebook have allowed patients to have real conversations with the real doctors that they are planning to see, and then share these conversations in order to spark the interest of others to ensure more people become involved. The fact is that people love sharing their own opinion to win a competition, and the healthcare company can actually take advantage of this by simply creating a contest or survey that is deployed via social media.
In fact, a number of healthcare providers are seeing the benefits offered by AXIOM and becoming much more involved in SMM techniques. AXIOM partners with healthcare providers to ensure their social media content is tailor made for their potential audience.
Why SMM is so Important for the Healthcare Industry
Up to 25 percent of a person’s time spent online is on their social media accounts. This means that when your healthcare practice is available here you can reap all of the benefits that social media have to offer, including:
- Conversion in real time;
- A focus on community;
- Building relationships with patients;
- Providing transparent and open communication.
SMM for Healthcare Practitioners
Now, you may be wondering how AXIOM will customize SMM efforts to medical professionals. Understanding this can help you see how truly valuable this service is.
Recent studies have proven that up to 80 percent of people that are trying to choose a medical provider first search online for those that are in their area. However, it is not just on traditional computers that are being used to conduct these searches. It is important that health care providers ensure their site is also mobile and tablet compatible since up to 31 percent of cell phone users use their phone to find health information.
The simple fact is that social media marketing efforts are transforming the entire medical industry. It provides a platform for doctors and patients to connect, for doctors to offer valuable information about the services they offer and any specials that are going on. Additionally, patients can talk with other patients when evaluating a particular service to determine if it is the right one for them.
AXIOM offers social media management services for any person that is in the medical industry. The services they provide can increase traffic to your site, trust in your services and the number of bodies you have walk through your door, which will ultimately increase your entire bottom line. AXIOM can do this all within HIPAA Compliance to make sure all personal information is protected at all times.
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Social Media Marketing
Many who are fairly new to marketing on the Internet may wonder exactly what social media marketing is. The short answer to that question is that social media marketing, or online marketing, is marketing or advertising, a service or product on the Internet using social media. Now we know what it is; how it is done is another question.
Create a Web Site
Before you can do any social media marketing, you have to make a web site. It is usually best to hire a professional team that knows web design and will know how to design a website. In addition to the graphics, the company you hire needs an in depth understanding of search engine optimization (SEO), social media networking, blog creation, Internet marketing and even video editing.
When creating a web site, positioning SEO is vital to your business. Deciding how to design the web site must put focus on making keyword placement a priority. Optimal keyword placement will provide excellent results when a user enters a search term and receives organic search results.
What is Social Media?
When you come down to the brass tacks of social media, it is as simple as one person telling another person something. The term ‘social media’ has grown with the Internet and generally, when someone is talking about social media, they are referring to the Internet. There are probably millions of social media platforms that people use to network and interact with each other. The most well known are Facebook, Twitter, Foursquare, Pinterest, Instagram and YouTube. However, these are by far not the only platforms where people will flock. There is a platform and/or a blog out there for anything you can dream up, from muscle cars to camel lovers.
Where to Start
The process of social media marketing is to increase traffic of interested people to your business web site and then turn them into customers, through the use of social media. Hiring social media marketing services that know all about Internet marketing is the way to get the best results. Axiom Internet Marketing will provide you with the best marketing online that is possible.
To start, you need to determine which social media paths to choose. For instance, create a page on Facebook that represents your company. Through other advertising, you get people to visit your page where they can learn about you. You can post interesting information on your page about your product, offer a coupon; most anything that will get people sharing information about your web site. This other advertising could be a click-on on another web page, a radio, television or smartphone ad.
Social Networking
This is all about individuals interacting with each other and with companies with a presence on the Internet. Using social networking sites gives a company the opportunity to interact with individuals and hear their opinions. At the same time, it gives individuals the chance to have their voices heard and this can instill a feeling of loyalty.
The use of blogging is an excellent way to put content about your business out on the Internet. Joining a platform related to your business and interacting with other members can situate you as an expert and gain followers for your business.
Mobile Phones
This is a format that is becoming ever more popular as smartphones are able to provide more services. With the ability to connect with social networks, individuals can receive information in real time. With cellphones connected to social networks, advertising is literally right in their hand. With sites such as Foursquare, when a user visits a business or restaurant, they can immediately post their opinion about it so that others in the area can see it. Companies are also using QR codes on products or advertising that a user can scan with their cellphone and be taken to the web site or obtain a special offer.
One thing that all of these methods will have in common is word-of-mouth. If Joe used your services and liked it, he will tell Jim, and then Jim will tell someone else, and so on. This is how marketing with social media works.
Social media marketing is about creating a business-consumer relationship. Pick a couple of targeted platforms and get people talking about you. In a good way, of course.
Source:
http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/
http://mashable.com/2013/09/30/great-social-media-campaigns/
http://en.wikipedia.org/wiki/Social_media_marketing
http://en.wikipedia.org/wiki/Hashtag
Published by Axiom International Marketing
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