As a plastic surgeon, you have spent well over 15 years getting your medical degree and then going through specialized training to become a plastic surgeon. You have devoted a lot of years and a lot of money to get to where you are. You want to make sure that all that hard works pays off.
Advertising Your Skill
In order for all those years of medical school to become worthwhile, you must put your skills to work, and that means finding patients. While you could stand on the corner wearing a sandwich board, this isn’t very practical and it won’t reach very many people. In this electronic age, reaching a lot of people means that you must have a website; for starters.
With all the programs out there for website design, anyone can pull together a website; load up some pretty pictures and add some text. It may be a website by definition, but that doesn’t mean that it is a good website.
You are a professional, and you should hire a professional company to create your website and do your marketing and advertising for you. Axiom Health Care Marketing is the perfect choice for a specialist like you.
What is Health Care Online Marketing?
Just as you are a specialist, the people at Axiom Health Care Marketing are specialists too. We use all the Internet marketing strategies at our disposal and customize them to fit the medical field. We will further customize our services in online marketing to fit your chosen specialty.
Creating an Internet marketing plan for your practice will cover many avenues. If you already have a website, we will conduct an evaluation of your results from that website and then make suggestions for changes and upgrades. We will work with you and explain the importance of the different Internet marketing strategies.
What is Health Care SEO?
One of the most important things is hiring a professional who knows how to design a website and how to optimize SEO, search engine optimization and about Internet marketing. You have probably heard a lot about search engine optimization, but its importance to a good online marketing plan cannot be over-emphasized.
Without SEO, prospective patients will never know you exist. It’s a well-known fact that few people search beyond the first page of results after making an inquiry. SEO is what will help get your practice onto that first page. We can customize an SEO strategy that will work the best for you and your practice. The effective use of keywords and SEO practices will have web crawlers coming back to visit your website frequently, pushing your page rating up the scale. Health care SEO is not only about effective use of keywords. It also involves creating back-links; which in your case may be links to skin-care product lines or spas.
Continually Updated Content
New content on your website is another thing that will have web crawlers visiting your site. They love new content. Blog creation is one of the best ways to accomplish this. Blogs can be short or long, technical or easy going, but they must relate to your plastic surgery practice in some way. Newsletters, product reviews, Q & A, and even a forum. Axiom Health Care Marketing can provide content that is enjoyable and informative for visitors. When they like what they see, they will be more likely to explore more of your website and become a patient.
The Use of Social Media
Social media marketing takes advantage of the explosion in social media such as Facebook, Twitter and so on. In essence, social media marketing is good old-fashioned word of mouth advertising on steroids. Medical SEO and other marketing methods can get prospective patients interested, but having a Facebook page they can go to, ups the ante on their engagement with you and your practice. Social media provides a chance for two-way interaction and can help a person feel more comfortable with their decision to make an appointment. In addition, if the visitor has a pleasant experience on your social media page or website, finds some interesting or informative content, they are going to tell their friends and word gets around.
At Axiom Health Care Marketing, we have many more weapons in our arsenal to get you and your plastic surgery practice on the first page of search results. We are a medical SEO company and we know how to market health care. Contact us today for a consultation.
Published by Axiom Health Care Marketing