A New Year and a New Look, Part 1

The New Year often brings with it the desire to start renewing the things around us. A new outfit, new shoes, new car, or hobby, actually make you feel like there is something new about you too. It’s a great way to start the new year. If you are a business owner with a website, it is also a good time to take a look at your old website and begin to look for something new there also. Hiring a new Internet marketing company like Axiom Internet Marketing can provide a totally new, fresh look to your website.

A Successful Website

Depending on how long ago your website was created, it could probably use some updating. Creating a successful website is a fine art. It involves much more than just hiring someone who knows how to design a website. There are programs all over the Internet that allow you to create your own website, but you can almost guarantee that it won’t be an effective website. Creating a website and having it just sit there on the Internet is not going to bring in new customers.

To bring in new customers you need a company with people who understand online marketing. You need people who know how to design a website, understand search engine optimization (SEO), blog creation, and many other tactics. These skills will bring search engine crawlers to your website on a frequent basis, thereby moving your company up the page in ranking results, and this is what you want from your website. Below is some information that will help you understand part of the process.

Search Engine Optimization

SEO is all about getting your website on the first page of search results with an organic search – that is, turning up on the first page without paying for it. This requires providing a lot of things that will draw search engine crawlers to your website. Basically, the more often the crawlers come to your website, the higher in search results your website will be. To do this, a company needs to have a thorough understanding of how search engines work and keep updated on changes taking place in the world of marketing online.

Making Your Website Search Engine Friendly

To have a good rating in SEO results, you need to have a web design that is search engine friendly. This means making pertinent information about your site easy for search engines to find and index.

The bare bones of what Internet search engines do is:

Search the Internet, or certain parts of the Internet, based on important words (keywords)
Creates a list of the words and where they are found
Creates an index using a system of weighting
Encodes the information for saving space
Stores the data so that users can access it

Search engines use software robots called spiders to roam the Internet, called web crawling, to create indexes. Each search engine has its own system for weighing information collected, but they generally work in the same manner. In simplified terms, the crawler starts with heavily used servers and popular pages and indexes words there along with each link found on the site. The spider then uses those links to move on to other sites, moving ever outward. So generally, the more sites your website is linked to, the more often the spiders are going to come across your site. This can give your website weight, making it important and popular among those searching for information on your product or service.

Axiom Internet Marketing is an SEO company that understands all the workings of the Internet. We will make a website for your business that is new and dynamic, utilizing all the tools available to land you on the first page of search results and bring in new customers. Give us a call today for a consultation and learn how we can improve your website for the New Year.

We will explore more about SEO and other web page practices in Part 2.

Published by Axiom Internet Marketing