In Part 1, we explored some of the aspects of search engine optimization and how it can help your restaurant bring in more business. We will continue with this and look at some methods that help SEO work for you. Opening a restaurant blossoms from a love of food and cooking. Probably more than one of your friends has said, “You should open a restaurant!” Cooking is a creative process, and though it may not seem likely, so is Internet marketing. Successful online marketing requires a mix of ingredients that when brought together, form the perfect combination of successful marketing online.
Behind the Scenes
To make a website successful, a web design must be attractive, easy to navigate, and engaging. Creating a website requires knowledge of different coding languages of course, but it also requires creativity and listening skills in order to get just the right “feel” that the client is looking for. When the client is a restaurant, this is especially important. You certainly don’t want a website that presents a hip-hop, party-on restaurant when what you offer is a quiet, romantic dinner for two atmosphere. At Axiom Internet Marketing, we work with you to be sure that your website reflects the ambiance of your business.
A perfect looking website isn’t any good if no one sees it, and this is what positioning SEO does. Nearly all SEO takes place behinds the scenes where website visitors don’t see it and few are aware of. In Part 1 we already discussed the basic methods used by web crawlers to rank websites. Now we will go cover things that the crawlers look for.
As already mentioned, page ranking is a popularity contest. Part of how a web crawler knows how popular you are is by how many connections, or back links, you have with other websites. A back link is a link to your website that is on another website. The more back links you have on other related websites, the more popular, or authoritative, the crawlers will view your site. You need to be back linked to websites that are related to yours in some way. In the case of a restaurant, having a link from a food critic’s website, or perhaps a site that sells fresh produce linking to your site because you use their fresh products. Being linked to review sites such as Google+, Yelp, or Zagat is a great boost to page ranking. However, back links that are not related to your business will probably be ignored by web crawlers. For instance, a link for your website on a site that sells lumber, probably isn’t going to make the list.
In addition to popularity, search engines provide results that best fit the query parameters. So, if you are an Italian restaurant in Chicago and someone does a search for one in New York city, your site isn’t going to come up, no matter how popular you are.
Using social media marketing strategies also help to make your site more popular. Having a page on Facebook, Twitter, Yelp, or other social media sites can add a boost to your page ranking. Encourage customers to check out your page, leave a review and share. This provides a word-of-mouth type of advertising and people trust it because it comes from people who they know or have actually been to your establishment.
Creating a blog for your restaurant and posting on it regularly can bring web crawlers to your page, as there is nothing that they like more than new content on a website. Blog creation doesn’t have to be complicated and the blogs don’t have to be long and drawn out. Just some short news about the restaurant is good, or you can use it as a place to advertise daily specials and the like.
Axiom Internet Marketing is an SEO company that has the experience, knowledge and skill to bring your restaurant to page one in search engine rankings. We will work with you to create the kind of website that reflects you and your restaurant and then we will do the rest using the best behind the scenes methods available.
Published by Axiom Internet Marketing