Why Search Engine Optimization (SEO) is Important to Auto Dealerships, Part 1
In order to increase web-based traffic and eventual sales, savvy automotive dealerships are incorporating Search Engine Optimization (SEO) activities into their online marketing repertoire. These online marketing tactics will dramatically impress your potential customer base with your dealership’s unique services and diverse inventories, professional approach to the car buying process, and your overall expert presence. It is generally known that almost 80% of all eventual sales in dealerships began with the potential customer using a search engine to find dealerships in their locale or featuring brands they are researching. SEO will make sure your dealership is a top result, generating a final positive result (sale) for you.
By employing SEO strategies, you will definitely improve the chances that potential customers will get to know your business’ name first and foremost when they conduct web searches in the automotive dealership category. SEO increases the probability of them landing promptly on your virtual doorstep to explore your dealership’s offerings. Studies have been conducted that unquestionably show that 90% of web “shoppers” click on the first result produced from their search. SEO can make sure you are that first result! Surely, with the opportunity to rank first in shoppers’ browsing activities, it makes good business sense to incorporate SEO into your dealership’s online marketing campaigns.
In today’s highly competitive automotive sales market, online marketing activities are what set apart the successful from the foundering enterprises. Knowledgeable dealerships invest in attractive web site design and promotion in order to capture the interest of customers imbued with social media channel experience. The additional activities of SEO further customize your dealership and increase your web presence dramatically. Even a solely web-based dealership such as AxiomCars.com needs SEO strategies that bring clients to their virtual doors.
Hire Search Engine Optimization Professionals for Best Results
Internet marketing companies, such as Axiom Internet Marketing, are proven experts in researching and creating the optimal SEO plan for your dealership, studying the keyword historical data and creating quality content for your web presence. They will methodically determine what words potential customers are searching with and the frequency rates for those particular words or phrases. Then they will choose the appropriate optimal keywords for your particular dealership to heighten your search engine activity. Likewise, they are aware of the new protocols established by search engines (such as Google), which dictate what type of content is acceptable and can capitalize on the latest guidelines for content creation. They specialize in shaping the pages’ message to promote the unique quality and superior performance standards your dealership offers, tempering the aggressive, overly zealous salesmen pitches the potential customer possibly envisions. These latest guidelines from Google stress the critical need for unique, dynamic content, and the Axiom internet marketing experts, throughout Florida, will work diligently to create just such page content for you.
Other SEO actions include building links to appropriate topics or items that your dealership offers or is involved in (such as trade organizations or certifications), as well as creating press releases to promote your dealership’s promotions, news, or accomplishments. Professional-grade videos are also an SEO option, which demonstrate the professionalism and diversity of your services and staff .Web page photos and testimonials are also essential to presenting the most dynamic and accurate portrait of your dealership.
Perhaps one of the most important aspects of SEO marketing online is the ability of the SEO marketers to continually update and supplement the materials for your dealership’s web presence. Their monitoring of current trends and keyword tendencies provides the invaluable ability of your web page and dealership to remain “on top” of the searches and in tune with potential customers’ interests.
With an aggressive, creative SEO online marketing campaign, your dealership will build a strong, dominant brand presence, drive increased numbers of quality customers to your site, and add to the overall sales performance of the dealership. Any discussion about online marketing must include SEO if your dealership is to be first in customers’ minds and purchases.
Published by Axiom Internet Marketing
