Why Does Your Business Need an Online Presence?
The United States is the number two country in the world that uses the Internet. That is approximately two hundred and forty-five million people in our country who have access to information online. Those two statistics are why your business needs a good online presence!
With today’s technology; smart phones, tablets, computers, and more, consumers can get the information they are looking for in a second by doing a quick search on a search engine. Gone are the days where people flip through the phone book and call different companies. Now, they search for the category they need and the location they want, and click on the top websites to find the one that fits what they are looking for. If you don’t have a good looking website, chances are your business is getting over looked.
Quality Content is Important
If your business has a website that is full of informational content that answers consumers’ questions, they are going to think you are knowledgeable about your trade and feel more confident when hiring you for their services. Consumers are looking for answers without having to do much talking, so it is important for your business to have a webpage that is full of material that will please your potential customers. A great idea for your webpage is to do a Q and A portion. This allows you to tackle important and common questions for your customers, and show your skill and knowledge.
Your online presence can allow your future customers to get to know you before they even meet you, giving them a sense of familiarity and comfort. One of the greatest new tools on the Internet is videos. You can do a video introducing yourself to the world, and allow them to see you are the genuine, caring, professional you are.
Having a website for your business allows you to reach many more people with far less funds than print media. Creating flyers and brochures, printing multiple copies, and distributing them is far more time consuming and expensive than creating a website and letting it do the work for you. The website allows consumers to come to you. Print media causes you to have to work to go after them.
Being Accessible
Being accessible twenty-four hours a day, three hundred and sixty-five days a year is important for consumers. If it is a weekend, or a holiday, and they need to find someone right away, you can be found online versus being nonexistent. The convenience of being available to your clients, even if it is just for information, is very important to the success of your business.
Another thing that an Internet website does for your business is provide credibility to you. If you have a strong website that portrays your business the way that you want it to, it allows consumers to believe in you before they even meet you. Websites that are very weak cause customers to question their validity, and force them to look elsewhere. A good website enables customers to feel confident in their choices.
There are many reasons why it is important for your business to have a strong online presence, as have been noted above. There are many companies after new and repeat customers, just like you. If you want to be at the top of the list, consider having someone create a reliable, informative, interesting, and easy to navigate website that will be sure to bring in customers and improve your business.
Published by Axiom Internet Marketing
The Internet and Today’s Healthcare Industry
Internet: A major part of today’s healthcare industry
In today’s world, 8 out of every 10 homes in America are currently using an online connection; the impact of the World Wide Web is being felt across every industry. Although, traditionally a paper-driven industry, healthcare is also being impacted by the growing use of the Internet.
One of the primary aspects of the healthcare market being affected by the Internet is the ability of patients to be more knowledgeable about their own care options. There are many online options for patients, that allow users the access to information about health issues and treatment options. It also allows the users to be more informed about doctors that are treating them. No longer do patients just rely on word of mouth reviews when looking up a doctor. Sites like Health Grades and Vitals provide users with up-to-date testimonials and reviews of any practice. Users are also able to find healthcare providers. With a simple Google search, users can find directory listings of doctors for nearly every major city in the country.
Ease of Access to Information
With the ease that patients can access healthcare information on the Web, it has become important for doctors to not only have a Web presence, but to manage their presence as well. Unfortunately, the growth of the Internet has also led to the growth of sites that should not be giving advice to patients about their healthcare. It is important for doctors to distinguish their sites and practices from these negative sites.
A good way to distinguish your practice through the Internet is by highlighting your qualifications on your site and starting a community with your patients through the use of social media. Setting up blogs and social media accounts has made a huge impact on the growth of doctor’s practices. By utilizing sites like Google Plus, Facebook and LinkedIn, doctors can stay in touch with their patients, which make the patient feel better connected with the doctor. This relationship usually leads to an expanding relationship between doctor/patient.
As previously mentioned, it is as important as ever for a doctor to manage his image, especially on the Internet. When creating these online profiles, it is important for the doctor to consider the negative consequences that can arise and do what is necessary to prevent these things from happening.
Social Media Management
While it is impossible for a doctor to manipulate their rating on sites like Vitals and Health Grades, doctors with a positive rating should use this information as a way to attract new patients. Every doctor should have a section on their website that highlights their ratings and qualifications so patients know they can be trusted. Also, doctors need to have a social media managing company that monitors their image through social media sites. It is important to quickly remove any comments that may appear on your page that could potentially be offensive to your patients. Also, this company should help your site with Search Engine Optimization, which includes monitoring how your site ranks in search engines and making sure that all the sites that link to your site are trustworthy.
Axiom is a company that can help a doctor’s practice create a positive web presence. Their healthcare/technology professionals know how to create web sites that will portray the image that a doctor wants to his patients. Axiom will create and monitor the social media profiles for the doctor while also performing SEO to ensure that the site is reaching the audience that the doctor desires.
The growth of the Internet has the ability to have a major positive impact on doctors who know how to use it properly. The Internet has given users the ability to find information about a doctor quickly from their home PC, or mobile device. That is why it is critically important for all doctors to have a Web site that is properly managed to portray a positive image of their practice.
Published by Axiom Health Care Marketing
Happy New Year!
Everyone here wants to wish you and yours a very Happy New Year! Why not start out the year with a new website? Give us a call at 800 888-6348 for a free consultation and we can make a website around your specifications especially for your Florida business.
Happy New Year to Everyone!
Why not start the New Year with a fresh face on your medical website? We’re here to make a website that will put your practice in front of the patients looking for your services in Key West and all of Florida. Call us for a free consultation at 800 888-6348 and start the New Year with a new website.
