The United States is the number two country in the world that uses the Internet. That is approximately two hundred and forty-five million people in our country who have access to information online. Those two statistics are why your business needs a good online presence!
With today’s technology; smart phones, tablets, computers, and more, consumers can get the information they are looking for in a second by doing a quick search on a search engine. Gone are the days where people flip through the phone book and call different companies. Now, they search for the category they need and the location they want, and click on the top websites to find the one that fits what they are looking for. If you don’t have a good looking website, chances are your business is getting over looked.
Quality Content is Important
If your business has a website that is full of informational content that answers consumers’ questions, they are going to think you are knowledgeable about your trade and feel more confident when hiring you for their services. Consumers are looking for answers without having to do much talking, so it is important for your business to have a webpage that is full of material that will please your potential customers. A great idea for your webpage is to do a Q and A portion. This allows you to tackle important and common questions for your customers, and show your skill and knowledge.
Your online presence can allow your future customers to get to know you before they even meet you, giving them a sense of familiarity and comfort. One of the greatest new tools on the Internet is videos. You can do a video introducing yourself to the world, and allow them to see you are the genuine, caring, professional you are.
Having a website for your business allows you to reach many more people with far less funds than print media. Creating flyers and brochures, printing multiple copies, and distributing them is far more time consuming and expensive than creating a website and letting it do the work for you. The website allows consumers to come to you. Print media causes you to have to work to go after them.
Being accessible twenty-four hours a day, three hundred and sixty-five days a year is important for consumers. If it is a weekend, or a holiday, and they need to find someone right away, you can be found online versus being nonexistent. The convenience of being available to your clients, even if it is just for information, is very important to the success of your business.
Another thing that an Internet website does for your business is provide credibility to you. If you have a strong website that portrays your business the way that you want it to, it allows consumers to believe in you before they even meet you. Websites that are very weak cause customers to question their validity, and force them to look elsewhere. A good website enables customers to feel confident in their choices.
There are many reasons why it is important for your business to have a strong online presence, as have been noted above. There are many companies after new and repeat customers, just like you. If you want to be at the top of the list, consider having someone create a reliable, informative, interesting, and easy to navigate website that will be sure to bring in customers and improve your business.
Published by Axiom Internet Marketing