What is Internet Marketing direct mail marketing? It is a form of marketing online in which an Internet Marketing business sends offers to potential or past customers via email. It could involve things like a sales letter, or other information from the business that may entice a person to purchase their goods or services.
It could also involve the use of snail mail in some cases, and if so, could include items like catalogs, or postcards, possibly some free-trial CDs, brochures and other types of mail.
There are several benefits of direct mail marketing. Some of these include:
It is highly targeted – Direct mail marketing can be targeted right to the audience you want to sell to that fits your niche, which saves time and makes it less likely to be ignored. It’s a proven fact that having a specific targeted audience makes it easier and more likely your message gets to the people who are truly interested in and who need your product or service.
It is highly measurable – Online marketing in accordance with direct mail marketing is also very measurable. That’s because it makes it simple to keep track of what is sent out and who answers back. You can use simple metrics to count how many you send out and how many responses back you get or how many people buy the product or service.
It is very individualized – Customers can be called by name, making it seem more special to a potential customer. People love to see their name in print, so it enhances the experience and makes them more likely to read it and possibly buy from the company. It helps to build personal connections with clients.
It is tangible. This is because direct mail marketing items get delivered right into your customer’s hands with their name on it. They are more likely to believe the ad is legitimate if it has their name on it, so are more likely to read and act upon this type of marketing online or offline.
It is simple to create – Direct mail marketing is also simple to create because all you need is a computer and a cheap or even free desktop publishing suite of tools, and a printer. Then you design, create and print it off or email it off to potential customers. All you need to do is spend a few bucks on nice looking paper if you send it via snail mail or think of a good subject line for emails.
It supports other marketing – Another thing that is big in advertising these days is social media. Many businesses put ads on Facebook, Twitter, and other social media sites. If you send out direct mail marketing, you can point your customers to your social media sites and give them more ways to communicate and interact with your business. This can be a form of social media marketing.
It eliminates cold calls – Since the direct mail marketing goes right to a person by name, you aren’t making cold calls. Instead, you are merely following up on a previously made offer. This makes it more likely the person will respond positively. This especially works well if your potential customer opted into getting information from your company by signing up online and giving you their address.
Direct mail marketing is a form of online marketing and offline marketing, and it is far from a dead method of reaching potential customers and getting people interested in buying your products or services.
Published by Axiom Administrative Services