Monthly Archives:April 2016

ByJulianC

Find the Right Domain Name and Web Hosting Service Before you Make a Website

15905141631_b1c99cc4e3_bWhat is a Domain Name?

When you decide to make a website, you must first register with the Domain Name System (DNS). A domain name refers to a name that is registered in the Domain Name System and are used to identify IP addresses. Domain names are used in a web address to identify a particular website, such as JohnSmith.com.

How to Get a Domain Name if You Plan to Make a Website

Before you start to make a website, you need to register with a domain registrar. The Internet Corporation for Assigned Names and Numbers (ICANN) is the organization that regulates and controls the domain name industry. They are responsible for certifying domain name registrars.

List of Common Domain Names

  1. .com: This domain name is given mainly for commercial organizations.
  2. .org: This domain name is usually given for non-profit organizations.
  3. .pro: This domain is given only for registered lawyers, physicians, engineers, and accountants in countries like the UK, the US, and Canada. To register this domain the person has to submit his register number.
  4. .gov: This domain is given to government organizations in the US.
  5. .info: This domain is given to anyone for any purpose.

Cost of Registering a Domain Name

The cost is usually decided by the registrar but is generally paid as annual fees. Depending upon the competition, some registrars offer discounts if you register for more than a year. When registering to make a website, the registrar will ask for information regarding your contact details and other technical information. This information is then stored in a registry that is accessible to others who wish to find information about your website.

After registering your domain name, the next step is to find a web hosting server.

What is a Web Hosting Service?hosting-13348_960_720

A Web Hosting Service, or Internet hosting service is a service that allows your website to be viewed by others through the Internet. There are many web hosting service providers. You should choose the service you want depending upon your budget and your plan to use and make a website.

Types of Web Hosting Services

  1. Free Hosting Service: Free web hosting is the right option for small websites. The main issue with a free web hosting service is that they have lots of advertisements that appear on your website. Because of this drawback, it is not suitable for business websites.
  2. Paid Hosting Service: In a paid web hosting service, the company has to pay for the space. Most paid service providers offer excellent features such as Common Gateway Interface (CGI) access, extra bandwidth, database support, RAM, and some even provide additional space on the server. Paid hosting can be further classified into:
  3. Shared Hosting: In shared hosting service, you will pay a certain amount to buy a shared hosting server. In shared hosting servers, you will be sharing the server space with other websites. The main issue with shared web hosting service is that your bandwidth will be shared. That means your site may be slow to load. Small companies who are just launching a new website prefer shared hosting as the cost is less compared to a dedicated hosting server.
  4. Dedicated Web Hosting Service: In a dedicated web hosting service, your company will have a fully dedicated server for your website, with better performance. Usually, big companies or companies whose sites contain secure information prefer a dedicated web hosting service. The cost of buying a dedicated web hosting service is much more expensive when compared to a shared web hosting service.
  5. Collocated Web Hosting Service: In this type of web hosting service, one will buy their own web server and machines. They use the service of a host to maintain the servers. The main advantage of this type of web hosting service is it provides security and protection to your server while at the same time giving the company full control over the machines.

Conclusion

If you are planning to make a website that can market your product and service, then you need to get in touch with an experienced service provider. We at Axiom Internet Marketing help you with Internet marketing services that help you to launch your site successfully. Axiom Internet Marketing offers website marketing services all over Florida and other cities such as Montgomery, Alabama, and Chicago, Illinois. Our services also include search engine optimization (SEO), Internet marketing, video editing, blog creation, and social media marketing services. When you decide to make a website, come to the best website designers available, here at Axiom.

Published by Axiom Internet Marketing

 

 

ByJulianC

What is Branding and Branding Strategy All About?

Brand2Branding plays a key role in reaching your targeted audience. A good branding strategy helps to increase sales and increase confidence and trust in the minds of customers.

What is Branding?

Branding is a process that involves generating a unique name for your product/service in the minds of customers. Branding includes creating a name, logo, or design for your product and services, website design, creating customer loyalty by good staff behavior and good social media marketing experiences for the customer. By doing so, it helps your product to stand out among other products. Branding helps to clearly deliver the message of the organization. A good branding strategy should confirm your creditability and should connect with your targeted audience easily. Branding is a strategy that focuses on pulling your customers to your product and services.

Branding vs Marketing

There is some difference between branding and marketing. Branding is actually a pull where as marketing, including Internet marketing, is considered a push. Branding helps to increase customer loyalty, promotes the truth about the organization, and plays an important role in the purchase decision of an individual. Whereas marketing cultivates customers, promotes product and services of the organization in the market, and influences customers’ immediate decision to purchase. Branding and marketing go hand in hand and are essential for the success of the company.

Advantages of Branding StrategiesBrand1

Having a good branding strategy offers many advantages to a company.

  1. A good branding strategy helps to increase sales. With good branding you can reach your targeted audience.
  2. It helps to build trust and confidence in customers for your product and services.
  3. An effective branding strategy helps to build uniqueness for your product and services.

Importance of Branding

Branding and branding strategy plays an important role in the growth of a company.

  1. Branding helps to improve recognition: With the help of proper branding and branding strategy, it is easy to improve the recognition for your products or services. Having an attractive logo helps to grab attention. A well-designed logo helps to attract customers and increase business.
  2. Branding helps to build trust: A professional looking brand helps to create trust and credibility.
  3. Branding supports advertisement: Advertisement is a component of branding. Good advertisement helps your product and service reach a wider audience and increase sales.
  4. Branding inspires employees: A company having a good brand value can easily inspire employees and make them feel like they are part of the company and goals of the company can be achieved only through them.
  5. Branding creates new customers for your products and services: Through a proper branding strategy, users can reach potential customers and make them purchase the product or service.

Common Types of Branding

  1. Corporate Branding: In Corporate Banding, the company promises to deliver quality products and services to customers. The main aim of corporate branding is to attract new customers and to build a strong bond with existing customers.
  2. Employer Branding: In Employer Branding, focus will be on employees. The aim is to make employees understand the goals, vision, and mission in addition to understanding the product and services offered by the company.
  3. Cause Branding: In Cause Branding, the aim is to attract new customers and make them feel that the product or service offered is beneficial to them.
  4. Co-Branding: Co-branding falls under one-stop shopping. Here, your product will be marketed along with another product, for example an ATM attached to a grocery store. This type of branding requires less investment and can be more profitable for the company.

Conclusion

It is very important for a small company to use an effective and well-designed branding strategy. It helps them to reach a targeted audience and thereby to increase sales. If you are an owner of a company looking for a suitable branding strategy then do not waste your time, get the help of expert branding strategy providers like Axiom Administrative Services and create a good branding strategy for your product and services. We offer branding services in Nashville, Atlanta, Birmingham just to name a few in addition to Search Engine Optimization, Website Design, and social media marketing services, as well as all other kinds of Internet marketing.

Published by Axiom Administrative Services

 

ByJulianC

Axiom Website Design for FindingAssistedLiving.com

Success of a business in the modern world heavily depends on the creation and maintenance of a website. Website design should follow the best practices. A good website design allows a business to showcase its products and services to an online audience in addition to providing information. Unfortunately, it is not a simple task. It involves huge investment on the part of business owners. For the successful launch of any website, proper Internet marketing is necessary.

Factors to be Considered When Launching a Website

It is not enough if you just provide content in the website. You have to consider a lot of factors during website design to ensure that you launch a website that will guarantee a successful business. Basically, the whole website launching process can be done in three stages:

Before Launch: Prior to launch, you have to understand the audience that is likely to visit your site. You should also try to provide some valid testimonials as proof of your service. If you do not have any, then maybe you can include a personal message from the founder of your company. Your site should have a good contact form.

Launch: During launch, the most important aspect is the actual announcement of your website. You can use social media marketing, website marketing, direct mail marketing, and so on. You can have an event, use social media to promote your website, offer discounts or freebies, and update all collaterals in your website.

After Launch: Once launched, alter your website design regularly to make sure that the content is always fresh and new, stay in touch with your customers, try to maintain existing customers, include blogs of success stories written by your customers, and so on.web

Services Provided by Axiom Administrative Services

Services provided by Axiom are highly professional Internet marketing services that aid in the creation and launching of websites for all types of companies. They make sure that the website design is targeting the right audience. Many different services are helping in the successful launch of FindingAssistedLiving.com.

Brand Identification and Promotion: Axiom uses branding to ensure the successful launch of websites like FindingAssistedLiving.com. The website design is such that it ensures senior citizens find alternate living arrangements that offer them a great place to live in addition to giving them respect, dignity, and freedom. Branding creates a good reputation and helps to build trust and relationships with customers.

Responsive Web Design: Responsive website designing provides an optimal viewing experience to the person viewing the website. This type of website designing automatically adjusts the FindingAssistedLiving.com website so that it looks good on a wide range of devices. This helps to draw more viewers to the website.

Organic SEO services: This method helps to attain best ranking for the website during searches. Excellent content, backlinks, and boosting keywords are used to ensure that the website gets to the top in all results of different search engines due to more clicks.

Marketing via Email: Marketing using email is a very common and low cost method of online marketing. Axiom makes use of snail mail, email, and targeted mails to boost the number of users visiting the website FindingAssistedLiving.com and thereby increase the number of inquiries to the service.

Using Internet marketing strategies like blog creation, SEO, social media, and email marketing techniques, Axiom ensures that the website, once launched, will help to increase clicks and reach the targeted group. The experienced designers at Axiom provide website design, launch, and administration. For website design and promotion, and for online marketing near San Antonio, Texas, Glendale, Arizona, Atlanta, Georgia, St. Louis, Missouri just to name a few. Please do not hesitate to get in touch with us.

Published by Axiom Administrative Services

 

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