Monthly Archives:September 2016

ByKevinD

Should I consider Social Media Marketing?

Social mediaYou don’t need remarkable social skills to succeed at social media networking. You only need to know how best to deploy your strategy and manage your platform. Axiom Internet Marketing is here to help you navigate successfully with social media marketing services.

ByKevinD

Can the Internet help my Medical Practice?

Stethoscope and keyboardIf you are a Dentist, Surgeon, Cardiologist, Primary Care or any other specialty, Axiom has the resources to assist you and your practice. Call 800-888-6348.

ByKevinD

Does it matter what industry we are in?

internet marketingIf you are in the Construction, Engineering and or the Medical Industry, Axiom can design your website along with a marketing plan.

ByKevinD

How effective can a Direct Mail Campaign still be?

direct mail marketingWe live in the new age of internet marketing. Axiom Internet Marketing (AIM) is an internet marketing company that helps small businesses and web marketing novices achieve their goals. Marketing online, using search engine optimization (SEO), digital marketing and internet advertising is what AIM does best. As web marketing experts, we sometimes forget that traditional marketing methods like direct mail advertising can still be effective tools.

The fact is that physical mail can sometimes be a more effective business marketing tool than email marketing. The reader must at least look it over before deciding if it is worth opening. Online advertising can be dismissed with a very fast click, sometimes before the viewer can even realize what it is. Social media marketing can be effective but it involves heavy involvement in trend following, keyword searching and search engine marketing techniques. Online video marketing and search engine advertising require the depth of expertise found only at an internet marketing agency like Axiom.

At the same time, studies have found that direct mail has more cognitive appeal than digital marketing materials. It produced more brain responses than virtual messages which may be ignored or even annoy the viewer. Even if the mail item is discarded before being thoroughly read, it may leave a more lasting and a deeper impression on the consumer’s mind.

Think about this. We recently went through a political primary election cycle. How much direct mail did you receive urging you to vote for one candidate or another, or to support some ballot proposal? Unless you don’t have a mailbox, you got a lot. The professional people who send and pay for that direct mail are not in the business of wasting money. They are paid to produce results and they understand that a good direct mail campaign can make a real difference.

boost web trafficA small business or professional practice cannot afford to ignore the direct response feature of direct mail. A direct mail campaign is intended to generate a specific response to a given piece of mail, not to create brand awareness. Direct-response advertising does not require prior time, effort and expense in branding. In its place, a business or professional practice can reach a potential customer “out of the blue.” Calculating the return on investment is relatively easy compared to digital advertising.

Given all this, why don’t all advertisers do only direct mail and not internet advertising? The answer is simple: direct mail costs more. An internet marketing agency or search engine marketing company can reach consumers literally for micro-cents per person. The cost of designing, printing and mailing traditional material is much higher. The cost-per-person advantages of web marketing and social media marketing is so great that, even with lower response rates, they may still be the way to go.

If cost were no object, every business would have a search engine marketing company, printing, direct mail, and social network marketing expert. But cost is an object, a very important object to most businesses. So you must choose.

Fortunately, there is help. Axiom Internet Marketing has a twin, Axiom Administrative Services, which has long experience in traditional graphic design, direct mail, and targeted mailing list promotions. Together, Axiom Administrative Services and Axiom Internet Marketing can help any business, non-profit or professional practice make the most of their advertising or public relations dollars. Axiom professionals can provide communication help from traditional direct mail campaigns to web design and search engine optimization. Contact one or both of them today.

ByKevinD

We need a responsive website

Responsive web designWell you came to the right place. Because if Axiom works on your website we will make it mobile friendly and where the search engines can find you. Call 800-888-6348.

ByKevinD

Do you need a marketing company that can take care of all your needs?

Branding Word ConceptThen you came to the right site. Axiomisbetter.com includes logo design, web design, printing, you name it. We can take care of all your marketing needs.

ByKevinD

Can Email Marketing be effective?

email marketingYou have to keep up with the times and Email Marketing is changing the way you can reach out to customers. Check out “Why Direct Mail Campaign is Considered the Most Effective Way of Internet Marketing.”

ByKevinD

My website is three years old! Do I really need a new one?

Responsive web designYes! If your website supports a small business or professional practice, three years is much too long to go without a webpage update. If you operated a dental practice, how long would you recommend that patients go without getting their teeth x-rayed or cleaned?

The internet is now the most common way in which consumers locate a small business, professional practice or even a ministry or non-profit. This has made the art and science of Search Engine Optimization (SEO) a critical part of any internet marketing strategy. If you are wondering why your website is not getting the “hits” it deserves, think about its history.

Three years ago, you may have opted for a cheap web design just to achieve some small web presence. You had no internet branding strategies, no SEO strategy and no idea of what a professional SEO company could do. You felt that you had no time to write a blog and did not know that a local SEO company could do it for you. Stop!

In the past, professional practices and small businesses paid dearly for the space they purchased in the Yellow Pages. When customers or clients wanted to find a lawyer or legal practice, a local engineering or construction firm, a financial advisor, an automotive services business or any other small business, they went to the Yellow Pages. Today, they go to their laptops or their mobile devices, like tablets or smart phones.

That brings up a good point! Most internet searches are now done on telephones or other mobile devices, not on desktop or laptop computers. Local trades and services, small businesses and professional practices, even non-profit organizations are located by searching from these small-screen devices. If your website is three years old or more, it was probably designed to be viewed on a computer screen, not on a phone.

Internet MarketingGood graphic design, a professional logo design service and search engine optimization services can make your website easy to find and give it a stylish, modern look on today’s mobile devices. If a website is several years old, it may be carrying unnecessary or obsolete code that causes it to load slowly, chasing away potential clients or customers. Improved programming techniques can incorporate responsive web design into your site making your visitors interact and engage with you, your practice, your small business or service.

Your small business or professional practice has probably changed in the past several years. How can your webpage reflect these new changes? You may have new services to offer or new products to sell. How can you make the browsing public aware of what you have to offer in the local market?

The answer to all of these questions lies in Search Engine Optimization, something not built into your old website. It is important to understand that small business SEO does not have to get local trades or services to the top of national search engine rankings. If you are operating a carpet cleaning business in Daytona Beach, the best SEO company will get you to the top of the listings for carpet cleaning in Daytona or nearby zip codes. The best SEO techniques use strategies like SEO link building, blogs and social media presence; these are elements lacking in older websites.

Few professionals or small business people have the time or inclination to master the digital marketing solutions and techniques needed to achieve an effective web presence. Professional SEO services directed at the local market and your small business or professional practice are the solution. Axiom Administrative Services (AAS) has the professional skills needed to achieve these results. Using organic SEO strategies, like backlinking and responsive web design techniques, Axiom can guide your web presence to the rankings it should have.

Axiom is more than an internet marketing agency. AAS is able to combine traditional marketing techniques like printing and direct mail marketing with its creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your local SEO services needs, as well as direct mail advertising requirements.

ByKevinD

Are you looking for an Internet Marketing Agency?

seoWell you came to the right place. Axiom Administrative Services can take care of web design, search engine optimization, direct mail marketing just to name a few. Call 800-888-6348.

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