If you are an individual service provider, the manager of a business or operate a professional practice, you have probably thought about or already had some experience with website advertising and promotion. The truth is that this has become a highly technical and sophisticated field; thousands of people devote their entire professional lives to the skills involved in web design, internet marketing and search engine optimization (SEO).
Still, there are some things that you can do on your own to increase the effectiveness of your website and online advertising efforts.
All of these are valid points, but the fact is that the typical small business operator, service provider or professional practitioner does not have the time or the expertise to manage these tasks. Running any small business, nonprofit or professional practice is a full-time occupation. SEO, web design and social media management are particularly important and demanding of time and skill.
Consider this: when you do a Google (or Bing, Yahoo, etc.) search for any topic, do you ever go very far past the first three pages? It is not likely, nor is it for the audience you want to reach. Don’t be discouraged! In a way, this is good news for small and local business and service operators. You do not have to get to the top of page rankings nationally or world-wide, you just have to rank high in your town, city, community or the zip code in which most of your target audience and customers reside.
To get more people to visit your website, you must make it search-engine friendly (search engine optimization) and submit your information to those search engines. This takes time and know-how. The use of tools like Google AdWords and Facebook Ads may be of huge benefit, but like SEO, using these tools effectively takes time and competence. There are “do it yourself” books and online resources that can help you. However, the bottom line is this: if you want it done correctly and do not have the time to become your own expert, you should contact a professional.
There is simply too much to know about internet marketing, web design, SEO, managing social media, coordinating email marketing and direct mail for most people to deal with. If you are putting up a “hobby” website for your own use, you may be able to accomplish limited goals on your own. If your website has a serious business or commercial purpose, then you would be wise to investigate professional help.
Axiom Administrative Services can build an internet marketing strategy that starts with professional web design and then provides a full range of web services. Axiom will coordinate internet marketing, online advertising, SEO, an email campaign and the full range of internet marketing services that you need. Start now by thinking about your internet marketing needs and then contact Axiom Administrative Services.