Monthly Archives:September 2017

ByJulianC

Axiom can enhance your online marketing

online marketingThere are many ways to enhance your online marketing with digital marketing solutions from AXIOM Administrative Services. AXIOM’s SEO techniques, local SEO services, branding strategies and SEO link building can all bring attention and traffic to your website. Our professional SEO services combined with our graphic design and logo design service can make your website attractive and effective.

But in this era of mobile devices and on-the-go browsing from smart phones or tablets, a static webpage may not be enough. More and more, audiences of all types are looking for more than just a still picture or a menu of interactive choices. Short videos are becoming widely used as internet marketing vehicles, and AXIOM can certainly fill this need. AXIOM can professionally produce a video and place it directly on your website or link it to a YouTube address. You can see several examples produced for an AXIOM client by clicking on OurSeniors.net Videos.

There are some situations where an audio-only link might be more effective. If you publish a newsletter or a blog, the audio format might be more useful. Did you know that you can record an audio recording (an mp3) of your blog, newsletter, etc. and link it to your webpage, Facebook page or other site? AXIOM can do it for you. Clients or customers can listen live or download the mp3 for later listening.

You can see and hear an example by clicking on this link-

This is a good example of making a newsletter or blog article more useful and accessible by providing an audio recording of the written text. If this concept interests you, AXIOM Administrative Services can duplicate the service on your website.

Learn about this and the many other digital marketing solutions available from AXIOM. Axiom Administrative Services  has the professional digital marketing solutions needed to guide your web presence to the rankings it should have. Visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.

ByJulianC

Remembering 9-11

Every year, 9-11 comes as a somber day of recollection. It has become to modern Americans what December 7, or Pearl Harbor Day, was to our grandparents or parents. Almost everyone can remember where they were, what they were doing, who they were with when this terrible event occurred.

This year, 9-11 comes on a day when our fellow Americans in Texas and throughout Florida are struggling to recover from a disaster of nature, Hurricanes Harvey and Irma, respectively. This is a good time to remember and take to heart the words each of us has repeated hundreds of times. We have all pledged our allegiance to “….one Nation under God, indivisible, with liberty and justice for all.” What happens to New York City, Washington, D.C. or to Texas happens to us all. On this day, let’s renew our determination to stand together through thick and thin.

God bless us one an all!

ByJulianC

Happy Labor Day from Axiom Administrative Services

Labor DayPlease have a safe and happy Labor Day. When Labor Day was conceived, “labor” meant working with hammers, picks and shovels; it was difficult, physical work. Today’s small business person, professional practitioner or service provider probably does not do the same amount of physical work, but that does not mean that they have an easy job.

Meeting professional standards, providing the first-class service and running your small business or professional practice sometimes seems overwhelming. No one understands this better than AXIOM Administrative Services. Find out what AXIOM can do for your service enterprise or small business by clicking on AXIOM and SMALL BUSINESS.

ByJulianC

How to get your website noticed by smartphone users

smartphone useRecently, we came across an amazing statistic. According to Flurry Analytics, a company that specializes in analyzing consumer interactions with mobile applications, the average American now spends five hours a day using his or her smartphone. This estimate sounds a little high to us, but no one can deny the incredible rise of smartphone use. According to Flurry, the average American now spends more time with their smartphone than watching TV.

In the daily lives of many Americans, ‘apps’ have now replaced stations or channels. This has huge importance for all advertisers, including local businesses or service providers. It means that big-budget, professionally produced video ads are less likely to be viewed then an amateur YouTube video that goes viral. As Flurry puts it, “Apps have grown more popular than watching TV — something that speaks to users’ interest in apps for more than just utility.”

The key to getting your small business or professional practice noticed by smartphone users is a compelling visual presentation. A static website must still be the foundation of your branding strategy, and you must still have a sound SEO strategy. That is the place users go when they are seeking basic information like a business’ phone number or map directions.

However, Flurry also reports that U.S. users are spending huge amounts of time in social media, messaging and media and entertainment applications. Facebook, the leader in smartphone time, holds a 19 percent share of the smartphone usage clock. Facebook is more than a site for looking at baby pictures or videos of your last party. It is also where users go to shop for shoes; they can see 3, 4 or 20 different styles on actual feet. It is where they go to see how a CPA would use QuickBooks to help their small business or to watch a walking tour of a house for sale.

In short, audio and visual presentations are the best way to draw attention to your small business, professional practice or service business. Axiom Administrative Services can provide professional help in producing these video presentations, placing them on Facebook, YouTube and Snapchat (the new and rising social media), and linking them to your other internet marketing vehicles. Social media plus video equals a more memorable, compelling result. See how by clicking on AXIOM VIDEO IN FACEBOOK.

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