Keywords and Writing Quality


Keywords and Writing Quality

keywordsWeb content writers struggle to balance SEO strategy and SEO techniques with the demands of good writing. Good digital marketing solutions and branding strategies can sometimes conflict with good grammar or even with understandable text. This conflict began the day that professional SEO services discovered that proper use of keywords could help their page rank higher with Google, Yahoo, Bing and other search engine operators.

Nationally known search engine optimization services, as well as local SEO services did the logical thing. They began to “stuff” their websites and the written content on those sites with the keywords thought to be involved in webpage ranking. Sometimes this would go to ridiculous extremes. Repetitive keyword text was sometimes written on a background that exactly matched the text color, so a casual observer could not detect keyword stuffing. Keywords were inserted into inappropriate places in the HTML code and amateur search engine optimization services tried numerous other schemes to get the attention of search engines.

Keep two things in mind:

  • Google, Bing and other search engine operators guard their ranking algorithms closely and change them frequently.
  • An SEO strategy that relies only on repetitive use of keywords will fail. There are simply too many other factors taken into account by search engines. Factors like backlinking, cross linking, link quality, SEO link building, titles of graphic elements and page titles all count. Keywords alone will not do it.

Many webpages consist almost entirely of graphic elements like pictures, banners or links to other sites. Writing quality for such webpages may not be that important. However, if you publish a blog or provide written information, the quality and originality of your web content are also important.

For years, Google was not open about how it told webpage evaluators to judge a page. Recently, the search engine giant has been very open about many aspects of webpage evaluation, even publishing its guidelines openly. Those guidelines say this-

High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.…it should, likewise, be written in a professional style and will need to be reviewed, updated, and edited regularly in order to ensure that it remains current and authoritative.

Poorly produced, out-of-date or plagiarized written content can kill your ranking chances.  This is especially true for business and professional sites. These webpages commonly ask the viewers to make some important choice or decision. They want you to spend money, frequent a professional practice, buy a product or service, shop at a given store, or make life changing decisions. In short, these are the type of webpages that should be produced and maintained by a professional SEO services company.

If your website is devoted to publishing pictures of kittens, you do not need quality content writing. However if you are looking for effective branding strategies, SEO techniques that work and written content that is effective, you need an internet marketing agency that can provide writing services which balance quality with SEO strategy.

AXIOM understands the need for high-quality web content. To discuss your website, its content or SEO strategy, please visit AXIOM Administrative Services, by clicking the link and then call AXIOM at 800-888-6348.

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