Ideas For A Business Blog


Ideas For A Business Blog

One of the factors used by search engines to evaluate and rank websites is the quality of ‘freshness.’ For organizations like CNN, Fox News or large corporations like Apple or GM, this is not a problem. By definition, a news site has to have current content and companies like Apple, Amazon or GM are constantly introducing new products, services or ideas to the market and to their websites.

For a small business or service provider, this might be a more difficult problem. A business blog is a good way to constantly add fresh content to your website enhancing both your SEO strategy and branding strategy at the same time. Many times, small businesses or service providers will struggle to find blog topics that contribute to their digital marketing solutions and goals.

If you are struggling with blog ideas, here are some suggestions-

  • Share your knowledge-. All branding strategies should involve a demonstration of expert knowledge. No matter what business, profession or service in which you engage, you must have some type of specialized knowledge unique to your field. Accountants, plumbers, exterminators, et cetera, et cetera all have gems of skill and understanding that might be of interest to anyone at times. Blogging about tax records or clean drains is a good way to let clients or customers know that you understand their problems and can fix them.
  • Put a video in your blog. Build a strong customer bond and branding strategy by using video in your blog. Axiom Administrative Services can do this surprisingly easily. The video can be embedded in your website or posted to YouTube or Facebook with a link from your blog. The link has a side benefit- it counts in SEO link building, one element search engines look for. What would your video be about? Anything in your area of expertise! Seniors might be interested in a tour of an assisted living facility. Homeowners might view a short lesson on how to change a door lock.
  • Give a resource list. If you prepare food or beverages, you might show potential customers the ingredients you use. Tell where you get your supplies and why they are the best for the customer.
  • Link your blog to Facebook and other social media. The social media are a gigantic free billboard. If a link in your blog article steers a reader to your Facebook page, that has strengthened your branding strategy.

These are just a few of the possible topics for a business blog. Writing a blog or maintaining a website is time-consuming, difficult work, but AXIOM can take care of this for you. Axiom Administrative Services can build a digital marketing strategy that starts with professional web design, professional SEO services and then provides a full range of web services, including social media content.  Axiom will coordinate internet marketing, online advertising, SEO, a direct mail marketing campaign and the full range of internet digital marketing solutions and services that you need. Start now by thinking about your needs and then contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

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