Video Content Marketing in 2018


Video Content Marketing in 2018

video marketingAlmost everyone would guess (correctly) that Google is the biggest search engine in the world, but which service do you think is number 2? Is it Bing?

Well, according to many, the answer is YouTube. That’s right, YouTube! The number of search queries entered in YouTube is second only to those entered in Google itself. Keep two things in mind: (1) Google owns YouTube. (2) Searches done in the YouTube search box lead only to results inside of YouTube itself.  A search done in Google or Bing combs the entire web for results and will return a Search Engine Results Page (SERP) with a much broader content, including newspapers, journals, etc.

Nevertheless, the fact that so many searches are now originating from inside YouTube should tell you something: video is more essential than ever to internet success, branding strategies and to digital marketing solutions. The trend toward video content is actually accelerating as platforms like Facebook, Instagram and Snapchat incorporate video into their content. Statistics show that videos are far more likely to rank high in search results and to engage the person viewing the website.

If you are a small business operator, a professional practitioner, a service provider or even a non-profit organization, you may have felt that video content can’t be part of your branding strategy or digital marketing solutions.  That is wrong! Video is no longer a tool for big budgets only. AXIOM can create a video that will project you or your organization into front line rankings. Videos can be embedded directly into your website, linked to YouTube or even sent as emails.

AXIOM understands the needs of small businesses, professional practices and nonprofits. Take a look at this AXIOM video on Facebook and then visit the Axiom Administrative Services website to learn more. AXIOM can help you use video to manage your digital marketing solutions. More than an internet marketing agency, Axiom professionals can produce the video content you need. Please visit our HOME PAGE, click on our CONTACT LINK  or call Axiom at 800-888-6348.

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