Common Mistakes in SEO Techniques


Common Mistakes in SEO Techniques

seoProfessional SEO techniques are essential to internet branding strategies and to perfecting digital marketing solutions. Without the correct SEO techniques, the best of web designs, the finest of branding strategies or the most professional of logo design services will all be for naught. Few people will see it.

For those who have the time to pay close attention, Google is now pretty transparent about the “Do’s and Do Not’s” involved in good website design and SEO techniques. It is hard to say which issue is at the top of the list for a given set of webpages, but today one SEO technique is an absolute “Must Do.”  Your website must be mobile friendly! If it is not, it will suffer in webpage rankings. There is a simple reason for this- most web surfing is now done on mobile devices, mostly on smart phones.

Also near the top of “Must Do” SEO techniques is the uniqueness and originality of page content. Here is a quote from the 2017 Google Quality Evaluator Guidelines-

“Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.“

– Google Search Quality Evaluator Guidelines March 2017

Your website should contain original, unique content that is useful or entertaining to the viewer. There is no way to get around this; a website that consists of “scraped” or plagiarized material will not rank high.

If your website is for a local business, a clear statement of location is critical. A search query like, “Dentists in Daytona” will not rank dental offices in Port Orange as highly as those with a physical address in Daytona Beach. This is true even though residents of the two communities travel back and forth routinely without thinking much of it. Many times, professional SEO services can remedy this using technical devices like meta descriptions, page titles, alt attributes for images, etc.

You should take care to avoid broken or outdated links, to balance the distribution of H1, H2, etc. tags and to include a sitemap. Much of this will sound very obscure to a small business person, a non-profit operator or service provider. They do not have time to worry about page titles, sitemaps, image attributes, meta data or even to create original content.

If you or your organization is searching to find digital marketing solutions that work or internet branding strategies that make your business stand out, turn to Axiom Administrative Services. You need and deserve more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the small business SEO skills needed to get your web presence the ranking it deserves. Axiom can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom Administrative Services or call Axiom at 800-888-6348.

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