A not-for-profit organization needs the right marketing

ByKevinD

A not-for-profit organization needs the right marketing

Digital marketingWhy do “do-gooders” sometimes fail to do well?  If you are involved in a not-for-profit organization, a local charity, church organization, a 501c3 or other service organization, good intensions alone are not enough to fulfill your mission. Not-for-profits may not have the same business aims that commercial enterprises have, but they surely have the same marketing problems. The principals and rules that apply to professional practices, service providers and for-profit businesses also apply to non-profit organizations.

It is not enough to merely have a webpage or a cheap web design. The page must be an integrated part of the non-profit’s branding strategy, mobile device friendly and there must be good web design with adequate search engine optimization services. Axiom knows that not-for-profit organizations like churches, charities, NGOs or social services operate on limited budgets. Often, there is not room in those budgets for an on-staff web professional to provide a SEO strategy or professional SEO services like SEO link building. But without those services, the non-profit is at a significant disadvantage.

Potential volunteers and contributors, as well as the people who need your services, will be less likely to locate or even be aware of your organization. Today, the ‘net,’ the ‘web’ and mobile marketing are the keys to a non-profit’s success, just as they are for giant companies. Take a look at this webpage designed by Axiom to highlight the Halifax Humane Society’s contribution to the East Central Florida community, then click on  INTERNET MARKETING FOR NON-PROFITS to see how Axiom Administrative Services can help your non-profit.

Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill needed to get your web presence the ranking it deserves. Our non-profit marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s not-for-profit services page by clicking this LINK or call Axiom at 800-888-6348.

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