Broken Links, Lost Opportunities


Broken Links, Lost Opportunities

seoOne of the reasons the internet has become so popular is its ability to create links to other sites, resources or references. Imagine students of the past sitting at a library table with a stack of books in front of them. If they were reading one book and needed a reference from another source, they had to literally open a second book and search for it. Today’s reader, researcher or consumer simply clicks the link and the resource appears.

Having a good number of functioning links is one of the factors used by search engine evaluators to rank web pages. Ideally, these include both internal links (to navigate within the site) and external links to related subjects or resources. SEO link building is an important part of any SEO strategy and an essential part of all digital marketing solutions. Link management is an important part of maintaining a website.  A broken link can stop search engine robots dead, preventing them from indexing a website. At that point, branding strategies and SEO techniques mean little; it is far less likely that the web page is going to be seen in relevant searches.

Broken links cause so many problems that they may render digital marketing solutions and even a good SEO strategy useless. Visitors to the site will be turned off by the experience of a broken link and search engines assume that the broken link is the end of the line for a site and look no further. If you are operating your own website, you must take it upon yourself to constantly check for dead or broken links. This takes a lot of time and effort; it is easy to see why this falls to the bottom of “To-Do” lists.

There are software solutions that can check for broken links. However, learning to use these solutions can be time-consuming and not worth the time of many small business or professional people. If you are serious about your website, the best solution is a professional internet marketing agency and the professional SEO services they provide.

If you are struggling to balance the demands of your business with those of website maintenance, Axiom can offer a solution.  Axiom Administrative Services has the professional skill needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing and direct mail advertising with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs.

We understand the needs of small businesses, professional practices and nonprofits. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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