The algorithms used by Google, Bing and other search engine operators are complex, dynamic (always changing), and they are well-guarded secrets. Any internet marketing agency or search engine optimization company that claims to have “cracked” the Google, Bing or other search engine algorithm is foolish. Those complex processes are among the best-kept secrets in the world, and they are always changing, sometimes daily.
That said, there are some key aspects of SEO techniques that are involved in any variation of SEO strategy. One of those standard SEO techniques is SEO link building. Put simply, SEO link building is the process of getting other internet pages to link back to your website. SEO link building is important because it is such a big factor in how search engines rank web pages.
Internet marketing agencies and search engine optimization companies should be interested in building links to other sites to direct referral traffic and to increase their site’s gravity. There are a number of SEO link building strategies that can get external websites to link to yours. Unfortunately, none of them are easy and none can be accomplished by cheap web design. They all require time, skill, involvement and knowledge of SEO techniques, especially SEO link building.
Here are some building blocks to help your SEO link building –
- Links from Business Partners, Networking Organizations or Professional Groups. Many businesses and professional people belong to civic groups, professional organizations, networking clusters or just plain social clutches. Ask associates you refer customers to, buy materials from, or know in any business or personal way to link to your website.
- Reviews, Mentions and ‘Likes.’ Get your service or product in front of opinion shapers and influencers. This might be a review site like Angie’s List, TripAdvisor, Yelp or YP. Ask customers or clients who have experience to review and link to your site. There is a caution here: search engines are becoming better and better at detecting material left by “bots,” automated programs that crawl the internet leaving ‘Likes,’ links or reviews. If you are linked on another site, make sure it is accompanied by original, readable text.
- Content Creation. This might be the most important point. High-quality, compelling and unique content will make your website an attractive link target. This means material that viewers will find useful in solving problems or filling needs. If you do not have the time or inclination to do this yourself, pay someone to do it. This must be an integral part of your branding strategy.
- Remember that it will take time to form a lot of SEO link building connections, so be patient and keep at it. Shortcuts like buying links from ‘bots’ violate many search engine guidelines and will actually hurt your page ranking.
The bottom line is this: SEO link building is an important part of your overall branding strategy and your SEO strategy. If you do not think you have the time or expertise to do this, get professional help. Axiom’s business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services and SEO link building to build your branding strategy.
If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Please visit Axiom’s small business services page or call Axiom at 800-888-6348.