Have You Read This? “We Are Updating Our Privacy Policy…”


Have You Read This? “We Are Updating Our Privacy Policy…”

GCPRYou have probably received a number of email messages lately with a subject line that reads something like this: “We are updating our privacy policy. Read about the new changes to our privacy policy.” These messages have come from big names like Amazon, Facebook and Google as well as small local organizations, even non-profits.

Why are you getting these from so many sources, all at once? It is because the European Union has a new law, the General Data Protection Regulation (GDPR) that became effective on May 25, 2018. The GDPR applies to all business and non-commercial groups that collect personal data on European citizens. The GDPR sets a new global standard for data protection.

Technically, global organizations like Facebook could have tried to comply with the new law only in the 28 European nations that make up the EU, but they have decided to adjust their policies worldwide. Scandals like the Cambridge Analytics fiasco in Great Britain have made web users acutely aware of the possible misuse of personal data.

For individuals, these changes will mean that commercial enterprises (i.e. Amazon, Google, Facebook, LinkedIn, etc.), government sites, like Medicare and Social Security, and even non-profits will make changes such as –

  • Increased transparency with more detailed explanations of what personal information they collect, how they go about this, what they do with it and with whom they share it (if anybody).
  • Greater control, giving users more choices about the information they give out and specific measures for stopping or limiting the uses of that data.

This is probably a very good thing for the long-term health of the internet and web commerce. Keeping the confidence that users place in a website is essential to its continued success. Although U.S. companies are not legally bound to abide by the GDPR guidelines inside the United States, many are doing so anyway. They realize that it is just good business to keep the customer satisfied.

What about your website privacy policy? Do you even have one? Think about the Value of Your Mailing List. It has real value to your business and it should be protected. Most small business operators want to keep their customers, clients, patrons and patients secure, as well as themselves. At the same time, few professionals, service providers or business owners have the time to do this.

Customer security should be an integral part of your branding strategy; it is a key element in all digital marketing solutions. The security of your data and that of your customers is just as important as SEO strategy, SEO link building, and other search engine optimization services. The fact is that most business operators do not have the time to see to these matters, even if they do have the technical ability.

If you are stressed by developing digital marketing solutions and branding strategies and have no time for SEO strategy, Axiom Administrative Services has the professional and small business SEO skills needed to get your web presence the ranking it deserves. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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