You have probably seen ads for website building services that promise to have a website up and running for you in an hour or less. These ads are common on television and, especially, on YouTube. The fact is that this is correct. Services like Squarespace, Weebly or Wix can in deed put up a webpage or two in an hour or less.
It may be tempting for small businesses or professional practices to turn to one of these providers instead of a professional internet marketing agency or local SEO company. Think about these ads for a moment; most of them feature attractive young people who have put up a website for their one-person creative enterprise. Lots of them are artists, musicians or other creative-arts performers or innovators. They have a presentable website, and that is fine.
However, a good website is not the key to a digital marketing solution. In fact, there is no one key to digital marketing solutions that actually work. Instead, there is a process that resembles turning a combination lock. The first number in the combination may be a website, but there is much more. How about:
A cheap web design can get you the first combination number needed to unlock a really good digital marketing solution, but a lot will be missing. Developing a branding strategy and a local SEO strategy are the next steps (numbers in the combination) that will unlock your digital marketing solution. That branding strategy starts with a logo design service that produces a distinctive, memorable meme for your business or service and a tagline to go with it.
SEO techniques and a SEO strategy aimed at local recognition and access are the critical next numbers in unlocking that digital marketing solution that works for you. Local SEO services optimize your website to rank better for a local audience.
Actually, a website gives you the opportunity to target the entire (online) world, but for most professional practices or small businesses, the targets are in your local area or “nearby” (nearby is an important word in branding strategy, and SEO techniques). Those attractive young people mentioned above may be artists or musicians in Portland who are trying to sell music in Key West, but this is not the case for most small businesses. They need to optimize for zip codes, city names, address details and phone numbers. This is often called the NAP principle; you must make your name, address and phone easily visible to search engines.
But how do you do this? Where do you place code in the best way to call attention to critical elements of NAP and your branding strategy? Actually, this is a job for professionals. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Beyond local SEO strategy, there are combination elements such as social media presence and strong, useful frequently updated content. One of Axiom’s clients is the well-known OurSeniors.net organization. Click on their link to see their home page and then on the OurSeniors.net Blog that features timely, useful, senior-oriented content.
Our business marketing team and SEO strategy teams can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.