Google My Business


Google My Business

This articled refers to “Google My Business,” not as a request or as a wish, but as an ‘app’ for managing how your website will look and perform in the Google search engine. The website for this app is  After a small business, service provider or professional practice has set up a ‘Google My Business’ account, it can be used to optimize the way your website displays Google Maps locations, Google+ pages and organic search engine results.  It is a powerful tool for achieving the best possible SEO strategy.

How do you get started with Google My Business? We think the best way is to hire an internet marketing agency like Axiom Administrative Services, The professionals at Axiom can guide you through this process, merging the Google My Business optimization with your overall branding strategy and search engine optimization services. Briefly, this is an outline of what’s involved.

You or your internet marketing agency has to open an account and claim your business listing. You will be asked for the standard NAP information (name, address, phone number) that should be on any good business or professional website. After filling in details, you will get an old-fashioned ‘snail mail’ postcard from Google, sent to the address you’ve specified. This card is the physical proof that the owner of the organization listed is really at this address.

Once you are verified, you can fill in the details of your business, service or profession including terms selected to fit your SEO strategy. Everything you add must agree with the information you provide on your business website. When filling out this information, keep these guidelines in mind:

  • Claim a listing using your exact business name.
  • Choose a category as accurate as possible that matches a search term. For example, “sports bars”, “family practice” or “publisher”
  • Your profile has to be 100% correct including full phone numbers, operating times and exact address.
  • Review your website graphics and photos – can you improve them?
  • Create links and citations on other sites, business listings, review sites and directories.
  • Keep your data up to date

The example below shows one of the top results from a Google search for the term, “sports bars Daytona.”

Google searchYou can see how effective this is for people searching the term, “sports bars Daytona.” By clicking one of the search engine results, they have access to name, address, phone, hours of operation reviews and other useful information. If you have not claimed a Google listing for your business, you should do so as soon as possible.

The ‘Google My Business’ app is not the full digital marketing solution you need. Your website should be well constructed, not a cheap web design, it should be updated frequently with useful content and it should reflect a well thought out branding strategy and SEO strategy. This is what the professionals at an internet marketing agency like Axiom do best. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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