Monthly Archive March 2019

ByKevinD

Digital Marketing and Social Media for Seniors

smartphone useIpsos, the European market research organization, is a global market research and a consulting firm with worldwide reach. Several years ago, Ipsos teamed up with Google to study the online, social media and decision making habits of seniors and “Boomers.” If you are a busy professional or a business person, the results are important to you.

Here are some key findings:

  • The internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a substantial margin. As an advertiser, it is critical to be present across both print and digital platforms in order to engage this audience.
  • Over half of boomers and seniors watch online video with YouTube reported as the preferred site. Online video advertising has huge potential in captivating this group.
  • Social networking sites are used by the majority of boomers/seniors every day! More than half of this demographic is following a group or organization on a social platform. Facebook ranks #1 as the most used social network.

What is your branding strategy for seniors and boomers? Do you have one? At Axiom, we certainly do! In a big way, communicating with seniors is our business. For years, we have been reaching out to seniors via direct mail marketing, digital marketing solutions and SEO techniques aimed at seniors. We help create and maintain the website for Ourseniors.net, the printed and online versions of OurSeniors.net Magazine and the popular OurSeniors.net Brunch and Learn Events.That’s why we say, “Seniors are our business!”

Now we have a great new way for you to reach this key market, the 55+ and senior demographic. This is a great opportunity to leverage your advertising budget, giving you exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. Seniors will have a way to easily find your business online and in print from a high-quality keeper magazine. Please check the website (OurSeniorsDiscounts.net) then let us explain this in detail. Find out how by reading our plan in, “Especially for Advertisers.” We can be reached at 386-204-4727 or click on Contact OurSeniorsDiscounts.net to contact us by email.

ByKevinD

Leveraging Your Web Presence

Ourseniors.net magazineAxiom Administrative Services, remains an internet marketing agency that provides local SEO services, SEO techniques and digital marketing solutions to organizations of all types. However, we have grown far past that starting point. We are also involved in publishing a very successful printed publication that directly serves the needs of senior consumers.

This is a high-quality, “keeper” magazine that is available free of charge to thousands of consumers through dozens of locations in the Volusia-Flagler and central Florida area (see a complete list at Pickup Locations). By advertising in the OurSeniors.net Magazine, you can give your enterprise an online web presence, a printed distribution and a social media boost! Starting soon, you can do even more – you can place a special offer in front of thousands of consumers. These offers are aimed at 55+ adults and seniors, but they are also seen by thousands of other viewers.

Here is a great opportunity to leverage your advertising dollar in a way that increases your exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. This will make it easy for seniors to find and print your coupon online as well as to clip it in the old-fashion way. In addition, you will be online and on social media. To find out more, please visit Axiom’s small business services page or call Axiom at 800-888-6348.

You can reach the good people at OurSeniorsDiscounts.net directly at 386-204-4727 or by clicking Contact OurSeniorsDiscounts.net.

ByKevinD

Multimedia Marketing for Seniors

marketing to seniorsAxiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.

On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.

At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:

  • Highly professional web design services. You can see examples at net and OurSeniorsDiscounts.net.
  • Producing and distributing a very high-quality printed publication, the net Magazine each quarter. You can see the online version at OurSeniors.net Magazine.
  • Strong involvement in social media including Facebook and YouTube.
  • Our involvement in outreaching, person to person contact with seniors and the business and professional people who want to reach them. Take a look at Brunch and Learn Events.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

How Can We Get an A Plus?

Axiom BBB accreditationActually we already got an A+ from a very important source, the Better Business Bureau or BBB. The best businesses can earn BBB Accreditation by undergoing a thorough evaluation and upholding the BBB Code of Business Practices.

Receiving a Better Business rating of A+ means that Axiom has passed a stringent examination that includes business history, competency in their field of business, compliance with all laws and regulations and a history of successful resolution of any complaints.

Axiom provides digital marketing solutions to small business, non-profits and service providers. Axiom’s work for the OurSeniors.net organization is one of its most unique and successful online, social media and traditional print marketing efforts. Both Axiom and OurSeniors.net have realized the importance of marketing to seniors. In the state of Florida, seniors comprise about 20% of the total population and, they must be targeted in any successful print or digital advertising effort.

Recently we have put our talented staff to work helping out with the digital effort in the new OurSeniorsDiscounts.net website and printed publication. This printed and online coupon collection will offer service providers and businesses an effective way to reach 55+ consumers across three media platforms: print, online and social media. To see how this might work for your enterprise, click Facebook Post. This Facebook page illustrates how our own little web of print, online websites and social media can work for you!

You can get details about this outstanding opportunity by calling OurSeniorsDiscounts.net at 386-204-4727, or contact them at Contact OurSeniorsDiscounts.net.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.