Multimedia Marketing for Seniors

ByKevinD

Multimedia Marketing for Seniors

marketing to seniorsAxiom has been in numerous phases of traditional and web commerce for years. We have done our share of direct mail marketing, branding strategy campaigns, professional SEO services, logo design services and provided general digital marketing solutions to professional practices and businesses. This is important because our roots, our knowledge base, is not just deep, it is wide. This wide knowledge and experience has served us well in one of our most important niche activities: seniors and multimedia marketing.

On our home turf (central and east coast Florida), no business can afford to ignore the senior market. It is a matter of necessity as well as privilege to serve them; seniors make up too large a share of the market to be ignored. Still, we know that many “internet marketing agency” types try to do so. They are often young professionals who grew up thinking digital. We did not.

At Axiom, we know that seniors may be the most multimedia friendly of all age groups, and this makes us especially well qualified to serve this market. We know that while seniors are rapidly adopting social media and web sources, they are also the most likely group to read and retain printed material. We have the bases covered with:

  • Highly professional web design services. You can see examples at net and OurSeniorsDiscounts.net.
  • Producing and distributing a very high-quality printed publication, the net Magazine each quarter. You can see the online version at OurSeniors.net Magazine.
  • Strong involvement in social media including Facebook and YouTube.
  • Our involvement in outreaching, person to person contact with seniors and the business and professional people who want to reach them. Take a look at Brunch and Learn Events.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build a branding strategy aimed at seniors, 55+ consumers and all other markets. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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