Ipsos, the European market research organization, is a global market research and a consulting firm with worldwide reach. Several years ago, Ipsos teamed up with Google to study the online, social media and decision making habits of seniors and “Boomers.” If you are a busy professional or a business person, the results are important to you.
Here are some key findings:
What is your branding strategy for seniors and boomers? Do you have one? At Axiom, we certainly do! In a big way, communicating with seniors is our business. For years, we have been reaching out to seniors via direct mail marketing, digital marketing solutions and SEO techniques aimed at seniors. We help create and maintain the website for Ourseniors.net, the printed and online versions of OurSeniors.net Magazine and the popular OurSeniors.net Brunch and Learn Events.That’s why we say, “Seniors are our business!”
Now we have a great new way for you to reach this key market, the 55+ and senior demographic. This is a great opportunity to leverage your advertising budget, giving you exposure in print, on the web and on social media. Take a look at the Axiom designed website at OurSeniorsDiscounts.net to see what we are talking about. Seniors will have a way to easily find your business online and in print from a high-quality keeper magazine. Please check the website (OurSeniorsDiscounts.net) then let us explain this in detail. Find out how by reading our plan in, “Especially for Advertisers.” We can be reached at 386-204-4727 or click on Contact OurSeniorsDiscounts.net to contact us by email.