Monthly Archives:May 2019

ByKevinD

Using YouTube to Promote Your Business or Practice

YouTubeIf a picture is worth a thousand words, then a video must be worth many times a thousand. YouTube has become an indispensable tool for any internet marketing agency, and Axiom is certainly no exception. Since its start in 2005, the video sharing/social media site has grown to become the second most used search engine on the internet. Only Google itself, which owns YouTube, does more search queries. Billions of YouTube videos are watched each day, and as we have pointed out, 55+ adults and seniors are now among the most loyal YouTube watchers.

At Axiom, we still do a lot of general internet work like SEO link building and branding strategy development, but we have gravitated more and more to the specialty of influencing those critical “Silver Consumers,” the 55+ and senior market. You might say that ‘Seniors R Us’ is a big part of Axiom’s own branding strategy.

One reason for this is our role as the technical arm of the OurSeniors.net family. We are involved in the OurSeniors.net print media, direct mail advertising, social media and traditional web productions. YouTube productions are a key part of our online efforts. At Axiom, we know seniors, and we know that YouTube videos are an effective way to reach that key market.

If a video is worth several thousand words, then we should just point you to the YouTube channel that we maintain for OurSeniors.net. Click on The OurSeniors.net Channel to see! After you watch, contact us at 800-888-6348 for a free consultation. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy.

If you are specifically interested in senior-oriented market programs, contact an OurSeniors.net Advisor at 866-333-2657 or OurSeniors.net, Contact Us. Or find out about the OurSeniorsDiscounts coupon program by clicking OurSeniorsDiscounts.net, Contact Us.

ByKevinD

Great News for OurSeniors.net Magazine!

OurSeniors.netOurSeniors.net BBB A+ ratingOurSeniors.net Magazine and OurSeniorsDiscounts.net was just upgraded from “A” to “A+” by the Better Business Bureau. So, what’s the difference between “A” and “A+”?

The OurSeniors.net organization has always been ranked as an “A” business, but you cannot get to “A+” status until you have maintained that standing for two years and scored 97 or more out of a possible 100 points. Now you know, the OurSeniors Family is here for the long haul, and we will maintain that high standard. Stay tuned for more great news from OurSeniors.net and its entire family!

ByKevinD

Facebook Grows Up

marketing to seniorsMany lay people believe that Facebook is still the exclusive domain of teenagers and young adults. However, media professionals know that the fastest growing Facebook user demographic is 55+ adults and seniors. Recent trends indicate that we will soon see a completely different Facebook, with younger users leaving the platform for apps like Snapchat and Instagram while more and more seniors take it up.

This is a happy coincidence for experienced senior marketing organizations like Axiom. As a traditional internet marketing agency, Axiom does every day functions like developing branding strategies and SEO techniques and even direct mail marketing. However, we have gradually become more and more of a niche internet marketing agency. We concentrate on senior consumers, the Silver Dollars or Boomer Consumers who can make a business a success. In Florida, that is especially true!

Facebook works for seniors, and if your service or product appeals to 55+ adults, particularly retirees, then Facebook is your new sweet spot. At Axiom, we have long experience in building Facebook pages and in maintaining them. Take a look at two of our Facebook pages that are aimed especially at the senior market. They are OurSeniors.net on Facebook and OurSeniorsDiscounts.net on Facebook.

At the same time, we produce an outstanding magazine format publication (OurSeniors.net Magazine) that is distributed free of charge to thousands of seniors each quarter. At Axiom, we know that seniors continue to read and retain printed material more than other age groups. This high-quality magazine is available in senior-friendly locations like Denny’s Restaurants, CVS and Walgreens Pharmacies, and Walmart.

Let us show you how to leverage your advertising dollars into print, traditional web pages and social media like Facebook. Visit us at Axiom Administrative Services or call us at 800-888-6348 for a free consultation. You can contact OurSeniors.net by phone at 866-333-2657 or by using Contact Us.  You can reach OurSeniorsDiscounts.net by phone at 386-204-4727 or by using Contact OurSeniorsDiscounts.net to contact by email.

ByKevinD

Happy Mother’s Day

Mother's DayAxiom Administrative Services would like to wish all mom’s a happy Mother’s Day.

ByKevinD

Traditional Web Pages vs. Facebook Business Pages

mobile friendlyThere is some debate about the relative merits of Facebook Business Pages verses traditional web pages. If you are not a web design professional, an expert in SEO techniques or an accomplished Facebook user, you may not even understand the difference.  Both these common digital marketing solutions have pros and cons. Here are a few examples:

  • Ownership and Control. In your traditional website, you have complete control over all content, branding strategy, SEO techniques and other aspects. You own your website. With Facebook, you’re dealing with a third-party site. You follow the company’s terms of service, which are frequently revised. In effect, Facebook, not you, owns the site.
  • Site Design. With a website, you design your webpages to match your own branding strategy and goals. You are free to make changes anytime at your discretion. On a Facebook page, you can add your own logo design and make minor changes in appearance, but you will still have Facebook’s look. On the other hand, you (or your internet marketing agency) must do the design and the maintenance work yourself for traditional websites.
  • Interaction. On a traditional website you have limited opportunities to interact with your audience, especially if it is a “template” or amateur site design. Facebook is a place where you often find participants and “friends” using social media to interact with others. The typical Facebook user is more likely to be engaged in a conversation or leave comments.
  • Timeline. Facebook’s Timeline is a way to easily send your contents to thousands of people spending time on Facebook. With one easy click, users can get all your updates, comment on your Facebook posts and share your information with their own network of friends and family. This feature is not available with a traditional website, unless your audience can subscribe to your RSS feed. The drawback is that your users always must be using an RSS reader to keep information streaming to them. Most people will not do this.

The bottom line is that both Facebook and traditional web pages are needed. There is no substitute for the way branding strategies can be accomplished via a business website. On the other hand, the convenience and efficiency of Facebook’s automatic update and delivery cannot be ignored.

That is why Axiom does both! We build and maintain traditional websites and Facebook pages for clients simultaneously. Take a look at these examples from a medical practice we serve:

Or these examples from the OurSeniors.net Family of Senior Services, serving the needs of seniors in any way we can!

You can get details about some outstanding promotional opportunities by calling OurSeniorsDiscounts.net at 386-204-4727 by email at Contact OurSeniorsDiscounts.net.  At Axiom, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Boomers, Seniors and YouTube

Senior woman with glasses portraitAxiom professionals have been providing traditional internet marketing agency services such as SEO techniques for many years. The pros at Axiom are accustomed to being referred to as an ”internet marketing agency.” At the same time, we have been involved in the older “technologies” used to construct branding strategies (print and direct mail advertising for example).

We have long believed that there is huge room for growth and development in the senior and 55+ digital marketing sector. Many professionals at other internet marketing agencies ignore this opportunity. A lot of them are “digital natives,” young people who have never known anything but a digital world. Often, these young people believe that seniors and 55+ boomers just do not “get it.” At Axiom, we know that is just not true. We understand that social media like YouTube have become pervasive platforms for sharing stories and spreading knowledge in senior networks.

YouTube allows viewers to watch and engage with stories on a personal, almost one to one level. It gives viewers the opportunity to share their own experiences with peers, family members and friends. It is surprising to us that some of our clients are still skeptical about the ability of media like YouTube to reach Baby Boomers and seniors. In fact, the 50+ age demographic is the fastest growing group of online users. Boomers and seniors spend an average of 19 hours per week, more time per week online than watching TV.  If you want to make your business or service known to this huge market, you must understand the reality of boomer and senior internet activity.

At Axiom, we do understand it! In a big way, “Seniors R Our Business!” As part of the OurSeniors.net Family, we know that YouTube doesn’t just attract high volumes of boomer and senior web traffic. It is also an incredibly effective medium for encouraging engagement and action. This goes hand-in-glove with the OurSeniors.net Family’s policy of proactive networking. Axiom professionals do not sit around the computer and wait for seniors to drop by. We are actively engaged with the OurSeniors.net “Brunch and Learn” program, and Axiom is responsible for putting these events on YouTube.

Check out a few of the recent programs by clicking on one of these links:

You can see the engagement that Axiom can bring to your business, service or professional practice through YouTube episodes. We do it for OurSeniors.net and we can do it for you.  Learn more about this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727.  Email them at Contact OurSeniorsDiscounts.net.

In the Orange and Seminole county areas, you may contact the OurSeniors.net Territory Account Manager, Gena Julian, at 386-516-3969 Ext. 21 or by email at Email Gena Julian.

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