Empathy

ByKevinD

Empathy

SEO“Empathy” may sound like an unlikely term to use in an internet marketing agency blog, but for Axiom, it is not. It is part of our branding strategy as a specialist in marketing to seniors.  Like other internet marketing agencies, we do our share of SEO techniques and finding digital marketing solutions of all kinds, but it is in marketing to seniors that we excel.

Part of the reason is the empathy we have for seniors. A big part of our activity is to act as the technical arm of the OurSeniors Family, a group of organizations that exists to serve the needs of seniors. We do not simply put up websites or publish blogs and leave it at that. As part of the OurSeniors Family, we go out and mix it up with the people we are trying to influence. We try to appreciate their needs and their tastes. In short, we empathize, trying to understand what will help seniors and what will help us to influence their decisions.

That is why we say we are better at reaching the Silver Consumer! Consider the resources we can bring to bear in helping you or your business reach out to seniors:

If you are trying to reach the 55+ and senior market, the Silver Consumers, let Axiom show you how. Our team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

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