According to the US Census Bureau, by 2030, Americans over 60 will make up over 30% of the total US population. Considering adults only, 50% of that population was 50 years of age or older by the end of 2017. No internet marketing agency or business owner can afford to ignore this market.
At Axiom, we are becoming specialists in the senior market, reaching it and influencing its buying behavior. Because of our connection to the OurSeniors Family of organizations, we can open a doorway into the heart of this market. We know that the number of seniors online is only going to increase. Seniors love the internet and social media; it’s convenient, it opens up a whole new world and it is empowering to seniors, even those with limited mobility.
If you are still doing your own website, we can offer some quick-help pointers for the senior viewer.
- Establish credibility and trust. Seniors want to know the person or organization behind the website. Devote a page on your site to telling your story, based on the values and principles you or your business have. Be sure to include “serving the needs of seniors” in those values. Have a mission statement for those values.
- Be senior relevant! Engage with seniors. This involves more than just featuring information that is relevant to senior life. It includes placing pictures that include seniors in them, cross linking with other senior-friendly sites, and engagements with the senior community. An excellent example of this involvement is the OurSeniors.net Brunch and Learn program that Axiom helps to produce for the OurSeniors Family of services. Click on the link to see how effective this can be.
- Create a web presence that appeals to seniors. This involves creating content that is accurate, easily understood and relevant to senior life, even if that content is not directly involved in your business. As the Google Webmaster guidelines say, “Content is King!” That is why viewers, including seniors, return to some sites and not others. The content makes it worth their effort.
- Complete a website audit to ensure your site is seniors-friendly. Increase text and image sizes for key parts of your message, streamline content for easy reading, establish trust and credibility and be senior-relevant with pictures and content.
That is a very brief summary of what Axiom, the Specialist in Senior Marketing, has learned over many years. If you are struggling to find digital marketing solutions that work and branding strategies that can penetrate the senior market, turn to Axiom. Visit Axiom Administrative Services or call us at (800) 888-6348.