Internet Marketing

ByKevinD

Working with YouTube Videos

video marketingWe have commented often on the value of video in websites and social media. If you are producing your own website, Facebook page or other social media site, adding videos makes your site much more attractive. Take a look at some of the examples produced by the professionals here at Axiom.

This link, Join us for our next Brunch & Learn event, takes you to a website page that is intended to encourage seniors to attend an OurSeniors Family Brunch and Learn event. Notice how the video is integrated into the website itself. The viewer does not have to leave your website and go to YouTube to see the presentation. Just clicking on the “play” symbol starts the presentation in its own window on the OurSeniors.net website.

Here is the same technique applied to the OurSeniors.net on Facebook page. Again, viewers of the Facebook entry can start the video without leaving Facebook, minimizing the chance that they will stay on YouTube rather than returning to your site. This is a great advantage! It makes it possible to present information in a video format without forcing the viewer to leave your site (and maybe not return). Below the video window are two promos for upcoming Brunch and Learn events with instructions for attending. It’s a stationary ad on your own website.

The professionals at Axiom can do this for your website or Facebook page. Better yet, they can integrate your information into the OurSeniors Family of websites, Facebook pages and printed material. You can be the star of your own Brunch and Learn event lecture or have your own video presentation integrated into one of the OurSeniors.net Family of printed or online vehicles. As part of the OurFamilies.net Family of organizations, we specialize in reaching out to 55+ adults and seniors.

If you are trying to reach that market, the 55+ and senior demographic, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Specialists in the senior market

OurSeniors.netAccording to the US Census Bureau, by 2030, Americans over 60 will make up over 30% of the total US population. Considering adults only, 50% of that population was 50 years of age or older by the end of 2017. No internet marketing agency or business owner can afford to ignore this market.

At Axiom, we are becoming specialists in the senior market, reaching it and influencing its buying behavior. Because of our connection to the OurSeniors Family of organizations, we can open a doorway into the heart of this market. We know that the number of seniors online is only going to increase. Seniors love the internet and social media; it’s convenient, it opens up a whole new world and it is empowering to seniors, even those with limited mobility.

If you are still doing your own website, we can offer some quick-help pointers for the senior viewer.

  1. Establish credibility and trust. Seniors want to know the person or organization behind the website. Devote a page on your site to telling your story, based on the values and principles you or your business have. Be sure to include “serving the needs of seniors” in those values. Have a mission statement for those values.
  2. Be senior relevant! Engage with seniors. This involves more than just featuring information that is relevant to senior life. It includes placing pictures that include seniors in them, cross linking with other senior-friendly sites, and engagements with the senior community. An excellent example of this involvement is the OurSeniors.net Brunch and Learn program that Axiom helps to produce for the OurSeniors Family of services. Click on the link to see how effective this can be.
  3. Create a web presence that appeals to seniors. This involves creating content that is accurate, easily understood and relevant to senior life, even if that content is not directly involved in your business. As the Google Webmaster guidelines say, “Content is King!” That is why viewers, including seniors, return to some sites and not others. The content makes it worth their effort.
  4. Complete a website audit to ensure your site is seniors-friendly. Increase text and image sizes for key parts of your message, streamline content for easy reading, establish trust and credibility and be senior-relevant with pictures and content.

That is a very brief summary of what Axiom, the Specialist in Senior Marketing, has learned over many years. If you are struggling to find digital marketing solutions that work and branding strategies that can penetrate the senior market, turn to Axiom. Visit Axiom Administrative Services or call us at (800) 888-6348.

ByKevinD

Why Axiom?

OurSeniors.netWe have often written and said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” In fact, that is true, and Axiom’s niche marketing expertise for Silver Consumers is a part of our own branding strategy.  But why do we say this?

Why is Axiom better at marketing to older adults than our competitors? After all, many of them are very competent at typical internet marketing agency activities like developing a branding strategy or a SEO strategy. The factor that sets Axiom apart is it’s family, the OurSeniors.net Family of organizations and resources. That family connection helps us, and it can help you! We can leverage your promotional efforts aimed at the 55+ adult and senior market in so many ways.

One of Axiom’s roles is to act as the technical arm of the OurSeniors.net Family. We maintain the OurSeniors.net website, we help to publish both the print and the online version of the OurSeniors.net Magazine, we produce the videos for The OurSeniors.net YouTube Channel, and the content for the OurSeniors.net on Facebook site. Not enough?

Axiom also is behind the innovative new OurSeniors.net service, the OurSeniorsDiscounts.net publication; it is distributed free with each printed copy of the magazine (to over 250 locations and a potential audience of more than 1.3 million 55+ adults and seniors). Oh yes! We also maintain the OurSeniorsDiscounts.net on Facebook site, as well as The OurSeniors.net YouTube Channel.

There is one more thing. We help to arrange and promote the OurSeniors.net Brunch and Learn events. These unique, informative events give seniors and 55+ adults a chance to get out and meet their senior friends, to have a pleasant dining experience and to learn from experts about topics of special interest to them. This month’s Brunch and Learn Event for Seminole County will be this coming Friday, June 28th.

Please come out to this or a future event to see how Axiom and the OurSeniors.net Family meets and interacts with senior consumers. You will be impressed, and we can show you how to get your message to a senior audience. Here are the next meeting details.

  • Date: Friday June 28th
  • Time: 10 AM to Noon
  • Location: Colonial Room Restaurant, 105 E. 1st Street in Historic Downtown Sanford!
    Here are driving directions – Colonial Room Restaurant Driving Directions
  • Topic: “Talking Books for Persons with Visual Impairment.” Our speaker will be Ms. Kathy Searle Acevedo of the Florida Bureau of Braille and Talking Book Library.
  • Reservations: Visit Brunch Reservations or call 407-853-8505.
ByKevinD

Social Media and Seniors

marketing to seniorsWe have written about the growing power of social media as a critical part of any organization’s branding strategy and digital marketing solution. Across all age groups, more and more people now turn to social media as a source of entertainment, product information, shopping advice and countless other applications. Social media channels should be a seamless part of any digital marketing solution or branding strategy, including those aimed specifically at seniors. The latest Pew Research Center report on Internet and Social Media Use reports that a majority of 55+ and senior adults use Facebook and YouTube daily or frequently.

But how do you leverage the power of social media for your business or practice?  Most businesses, professional practices and nonprofits are probably missing out on potential contacts, referrals and sales that can come from social media sources. It does not have to be that way!

At Axiom, we have been producing social media content for years, concentrating on Facebook and YouTube. As part of the OurSeniors.net Family of organizations, we use social media to engage 55+ and senior adults in activities and events that literally build a feeling of family. Often, we combine these two social media vehicles, embedding YouTube video presentations into Facebook content. You can see an example at “OurSeniors.net Brunch & Learn Feb 1, 2019,” a YouTube video that is integrated into the OurSeniors.net Facebook page.

Axiom specializes in digital marketing solutions and branding strategies that target the 55+ and senior markets. Let us show you how we can bring your business or service organization to the attention of Florida’s large and growing 55+ adult and senior population, the “Silver Consumers.” Social media platforms are an ever more important part of branding strategies, so turn to Axiom to reach this key market. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

“Just the Facts, Ma’am…”

marketing to seniorsThat’s what Sergeant Joe Friday said in the 1950 TV series, “Dragnet.” All he wanted was the facts about a crime, so he could solve the case. Solving crime was the problem faced by Dragnet detectives, and the facts were the tools needed to accomplish this task.

If you are a small business person, service provider or professional practice, you face several problems each day. One of the most important is the task of building your customer base or professional practice clientele. In this case, facts may not be as compelling as fingerprints or a “smoking gun,” but they are important anyway.  Imagine that you are a legal, medical or other professional practice in Flagler County, Florida. Here are some facts:

  • The 55+ and senior population of Flagler County is 48,605 people (source:University of Florida, Bureau of Economic and Business Research, Florida Population Studies, Bulletin 181, June 2018).
  • 39 well-placed pickup locations throughout Flagler County distribute our printed publication, the net Magazine, with its OurSeniorsDiscounts pullout section.
  • Aimed specifically at the 55+ and senior market, this publication is distributed free, it is picked up, read and retained.

These “clues” should help you solve the mystery of penetrating the senior market (43% of the total population) in Flagler County. By placing an ad in the OurSeniors.net Magazine or an incentive in OurSeniorsDiscounts pullout section, you can place your practice name in front of a huge audience. The 55+ and senior population of counties like Volusia is not as high, but it tis still one of the most important market sectors. This is true anywhere in Florida, so take advantage of this opportunity now by:

Have a great day, and act now to take advantage of this opportunity.

ByKevinD

Using Multimedia to Drive Foot Traffic

OurSeniorsDiscounts.netLocal businesses face a unique set of marketing problems and opportunities. While a local store or service provider might be physically closer to a large part of its customer base, at the same time, they may be less well known. Physical location, visibility, traffic, and proximity to competitors are all factors that determine success.

A gigantic chain like Home Depot will have well-known locations, while a small competitor might be closer, but still unknown to the consumer. How can small businesses or service providers make themselves more visible to the customers in their own neighborhood?

Axiom has a solution to this problem. We have been driving web traffic to customer sites for years. Like all internet marketing agencies, we use techniques like search engine optimization services and branding strategies to entice viewers to visit our sites. Now, we are involved in multimedia projects that are designed to bring actual foot traffic to businesses, services and professional practices. We incentivize patrons to visit a physical location.

Our association with the OurSeniors.net Family of organizations has given us this ability, especially the capacity to reach 55+ adults and seniors. Through Axiom, your enterprise can put its name physically in front of thousands of potential customers each quarter, and with your help, give them a positive reason to seek you out!

The pros at Axiom have been doing printed material and direct mail advertising for a long time. Today, we help to publish a high-quality quarterly magazine, the OurSeniors.net Magazine. Each quarter, this magazine reaches thousands of seniors, their families, friends and caretakers. By placing your business name in the magazine, itself, or in the pull-out supplement (the OurSeniorsDiscounts.net section), you can access the hugely important senior and 55+ adult market. Senior readers may also access the supplement’s content at its online twin at OurSeniorsDiscounts.net.

The OurSeniorsDiscounts.net distribution specifically targets the over 55 market. It is FREE to consumers, distributed with thousands of printed copies of OurSeniors.net Magazine throughout Central Florida, as well as being online. You can find out more right now by:

Have a great day, and act now to take advantage of this opportunity.

ByKevinD

Why Make Coupon or Discount Offers to Seniors?

OurSeniorsDiscounts.netThis question sometimes comes up when discussing the rationale for senior marketing. Why should a merchant, shop owner or service provider give a special deal to 55+ or seniors? The answer is simple – it is good business, that’s why!

We have often made the point that senior patrons are brand loyal, repeat customers. The problem is that if a senior is accustomed to using the services of your competitors or shopping in another store, that quality of loyalty works against you. How can you break this established habit? One dependable way is by using senior discounts or special coupon offers. The potential customer is incentivized to at least try your product or service.

As a typical internet marketing agency, Axiom does a lot of branding strategies for all types of organizations. We know that branding your business as “senior-friendly’” or “senior-oriented,” is one of the most effective ways to get and keep repeat customers. These patrons can form the base of successful marketing campaigns.

It is easy to prove this to yourself. Go to Google, Bing or a search engine of your choice and enter a search term like “Senior discounts” or “senior coupons. The results pages will be full of offers from national companies offering seniors some incentive to buy from them. These are names you know, like Hertz Car Rental, Kohls Stores and other nationwide outlets. These people have professional marketing departments and outside agencies that tell them exactly what we at Axiom are saying: senior customers are golden.

For some time now, Axiom has been associated with a Central Florida organization that can help you to crack the senior market. OurSeniorsDiscounts.net can help you with senior-specific marketing on a local basis in Volusia, Flagler, Seminole, Orange and nearby counties. Find out now what the senior marketing pros at OurSeniorsdiscounts.net can do for you. Take a look at their YouTube presence, The OurSeniors.net Channel or their social media presence OurSeniorsDiscounts.net on Facebook.

You can find out more by clicking this LINK or calling Axiom at 800-888-6348. If you are specifically interested in senior-oriented market programs, contact an OurSeniors.net Advisor at 866-333-2657 or by using OurSeniors.net, Contact Us. Or find out about the OurSeniorsDiscounts coupon program by contacting OurSeniorsDiscounts.net.

ByKevinD

Using YouTube to Promote Your Business or Practice

YouTubeIf a picture is worth a thousand words, then a video must be worth many times a thousand. YouTube has become an indispensable tool for any internet marketing agency, and Axiom is certainly no exception. Since its start in 2005, the video sharing/social media site has grown to become the second most used search engine on the internet. Only Google itself, which owns YouTube, does more search queries. Billions of YouTube videos are watched each day, and as we have pointed out, 55+ adults and seniors are now among the most loyal YouTube watchers.

At Axiom, we still do a lot of general internet work like SEO link building and branding strategy development, but we have gravitated more and more to the specialty of influencing those critical “Silver Consumers,” the 55+ and senior market. You might say that ‘Seniors R Us’ is a big part of Axiom’s own branding strategy.

One reason for this is our role as the technical arm of the OurSeniors.net family. We are involved in the OurSeniors.net print media, direct mail advertising, social media and traditional web productions. YouTube productions are a key part of our online efforts. At Axiom, we know seniors, and we know that YouTube videos are an effective way to reach that key market.

If a video is worth several thousand words, then we should just point you to the YouTube channel that we maintain for OurSeniors.net. Click on The OurSeniors.net Channel to see! After you watch, contact us at 800-888-6348 for a free consultation. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy.

If you are specifically interested in senior-oriented market programs, contact an OurSeniors.net Advisor at 866-333-2657 or OurSeniors.net, Contact Us. Or find out about the OurSeniorsDiscounts coupon program by clicking OurSeniorsDiscounts.net, Contact Us.

ByKevinD

Traditional Web Pages vs. Facebook Business Pages

mobile friendlyThere is some debate about the relative merits of Facebook Business Pages verses traditional web pages. If you are not a web design professional, an expert in SEO techniques or an accomplished Facebook user, you may not even understand the difference.  Both these common digital marketing solutions have pros and cons. Here are a few examples:

  • Ownership and Control. In your traditional website, you have complete control over all content, branding strategy, SEO techniques and other aspects. You own your website. With Facebook, you’re dealing with a third-party site. You follow the company’s terms of service, which are frequently revised. In effect, Facebook, not you, owns the site.
  • Site Design. With a website, you design your webpages to match your own branding strategy and goals. You are free to make changes anytime at your discretion. On a Facebook page, you can add your own logo design and make minor changes in appearance, but you will still have Facebook’s look. On the other hand, you (or your internet marketing agency) must do the design and the maintenance work yourself for traditional websites.
  • Interaction. On a traditional website you have limited opportunities to interact with your audience, especially if it is a “template” or amateur site design. Facebook is a place where you often find participants and “friends” using social media to interact with others. The typical Facebook user is more likely to be engaged in a conversation or leave comments.
  • Timeline. Facebook’s Timeline is a way to easily send your contents to thousands of people spending time on Facebook. With one easy click, users can get all your updates, comment on your Facebook posts and share your information with their own network of friends and family. This feature is not available with a traditional website, unless your audience can subscribe to your RSS feed. The drawback is that your users always must be using an RSS reader to keep information streaming to them. Most people will not do this.

The bottom line is that both Facebook and traditional web pages are needed. There is no substitute for the way branding strategies can be accomplished via a business website. On the other hand, the convenience and efficiency of Facebook’s automatic update and delivery cannot be ignored.

That is why Axiom does both! We build and maintain traditional websites and Facebook pages for clients simultaneously. Take a look at these examples from a medical practice we serve:

Or these examples from the OurSeniors.net Family of Senior Services, serving the needs of seniors in any way we can!

You can get details about some outstanding promotional opportunities by calling OurSeniorsDiscounts.net at 386-204-4727 by email at Contact OurSeniorsDiscounts.net.  At Axiom, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Boomers, Seniors and YouTube

Senior woman with glasses portraitAxiom professionals have been providing traditional internet marketing agency services such as SEO techniques for many years. The pros at Axiom are accustomed to being referred to as an ”internet marketing agency.” At the same time, we have been involved in the older “technologies” used to construct branding strategies (print and direct mail advertising for example).

We have long believed that there is huge room for growth and development in the senior and 55+ digital marketing sector. Many professionals at other internet marketing agencies ignore this opportunity. A lot of them are “digital natives,” young people who have never known anything but a digital world. Often, these young people believe that seniors and 55+ boomers just do not “get it.” At Axiom, we know that is just not true. We understand that social media like YouTube have become pervasive platforms for sharing stories and spreading knowledge in senior networks.

YouTube allows viewers to watch and engage with stories on a personal, almost one to one level. It gives viewers the opportunity to share their own experiences with peers, family members and friends. It is surprising to us that some of our clients are still skeptical about the ability of media like YouTube to reach Baby Boomers and seniors. In fact, the 50+ age demographic is the fastest growing group of online users. Boomers and seniors spend an average of 19 hours per week, more time per week online than watching TV.  If you want to make your business or service known to this huge market, you must understand the reality of boomer and senior internet activity.

At Axiom, we do understand it! In a big way, “Seniors R Our Business!” As part of the OurSeniors.net Family, we know that YouTube doesn’t just attract high volumes of boomer and senior web traffic. It is also an incredibly effective medium for encouraging engagement and action. This goes hand-in-glove with the OurSeniors.net Family’s policy of proactive networking. Axiom professionals do not sit around the computer and wait for seniors to drop by. We are actively engaged with the OurSeniors.net “Brunch and Learn” program, and Axiom is responsible for putting these events on YouTube.

Check out a few of the recent programs by clicking on one of these links:

You can see the engagement that Axiom can bring to your business, service or professional practice through YouTube episodes. We do it for OurSeniors.net and we can do it for you.  Learn more about this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727.  Email them at Contact OurSeniorsDiscounts.net.

In the Orange and Seminole county areas, you may contact the OurSeniors.net Territory Account Manager, Gena Julian, at 386-516-3969 Ext. 21 or by email at Email Gena Julian.

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