Direct Mail Marketing

ByJulianC

Print Plus E-Marketing, A Winning Combination

Print MachineBecause Axiom is an internet marketing agency, it may seem surprising to you that we also design and produce printed material. In fact, Axiom does a good deal of print media; we produce direct mail marketing for clients as well as a widely distributed quarterly magazine, OurSeniors.net Magazine for the OurSeniors.net organization. OurSeniors.net is a successful and growing business organization that aims at meeting the needs of seniors, as well as giving professionals and service providers a way to reach the 55+ market.

OurSeniors.net Magazine is a perfect example of the winning combination that print, combined with a successful digital marketing solution can provide. You can read the latest online version by clicking OurSeniors.net Magazine Fall 2018 Edition Online. At the same time you can find a free physical edition of the magazine at numerous locations. Click here to see a list of those places throughout Central Florida (Volusia, Flagler, Lake, Seminole, Orange, Osceola & Polk Counties) – OurSeniors.net Magazine Pick Up Locations.

At Axiom, we realize the importance of both printed and online digital marketing solutions. Both have their advantages and limitations, but when they are combined the result is a winning combination. Let’s think about some of the qualities of print, versus digital, versus print plus digital marketing solutions.

  • Print is durable while digital marketing solutions are immediate. At Axiom, we have a heavy emphasis on digital marketing solutions aimed at the boomer generation and seniors. This audience grew up reading magazines, and print is still a core part of an integrated marketing strategy aimed at that demographic. At the same time, we know that seniors are active on all forms of digital media. Axiom makes the content of net Magazine available, both online and as a printed object. The print magazine is often kept as a reference source, handy for finding senior-friendly help (it is durable). The online magazine and the Ourseniors.net website are always immediate, up-to-date and available. The combination offers both advantages.
  • Printed material is fixed, digital marketing solutions are flexible. The material on a website can be changed in seconds, while it is not possible to alter print copy once it is distributed. Having both offers the opportunity to be available as a fixed reference while also responding to immediate opportunities.
  • Printed material is still the only way to reach some consumers, especially older seniors. However, more and more, the online habits of seniors and boomers are coming to match those of younger consumers. Social media and the internet are becoming their primary source of news, entertainment and consumer information. Having both a digital marketing solution and traditional print media means that net covers all fronts.

Axiom can do for your business, service, professional practice or non-profit what it is doing for the OurSeniors.net organization. Axiom’s business marketing team can combine traditional marketing tools like direct mail advertising with digital marketing solutions and local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom

ByJulianC

Your Mailing List, A Valuable Asset

Direct mail marketingMost small business owners, service providers or professional practitioners do not think of their mailing list as an asset. It is just something that they come by in normal, day-to-day operation. That is wrong!  An accurate and up-to-date mailing list is a valuable tool and an important part of your ‘intellectual capital.’

Small businesses, especially startups are commonly short of both liquid and hard assets, but most of them are run by resourceful owners. Their mailing lists are an example of what accountants call an ‘intangible asset.’ Today, intangible assets and intellectual property make up a big part of the value of any business or professional practice.

Think for a moment about what you would do without your business mailing list. How would this affect your branding strategies, your direct mail marketing, the SEO strategy used by an internet marketing agency or your newsletter producer? Many of the digital marketing solutions you now employ would be damaged or gone. Every client, patient or customer on a mailing list has voluntarily given this information, expecting that your enterprise will use it to provide updates, promotions and material of mutual interest to themselves and you.

Imagine that you are comparing two lawn service companies, thinking that you might buy one of them. The two enterprises are exactly alike except that Mike’s Lawn Care has a mailing list with 2,500 customers, referrals and other contacts. Bill’s Lawn Service has a static website built with a cheap web design from a local SEO services company that uses a free webpage template. Bill has no mailing list. Mike uses his mailing list to send a quarterly newsletter to established customers and contacts reminding them of the time to fertilize, to spray for pests or to plant garden ornamentals. Each quarter, he gets about a ½ of 1% response rate. That is 125 people who inquire about spraying, planting or fertilizing.

They have the same equipment, same employees, and same customer base, but Mike is using his mailing list as a business tool. Mike understands that a mailing list can be an important part of branding strategies, direct mail marketing and direct mail advertising, as well as digital marketing solutions. Which of these businesses do you think is more valuable?

Mailing lists, direct mail marketing, direct mail advertising, branding strategies and SEO techniques are the things Axiom Administrative Services does best. You are busy running your lawn service, law practice, small business or other enterprise. Find out how Axiom can help you with digital marketing solutions and other services today. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.

ByJulianC

Direct mail marketing is still an effective tool

Direct mail marketingBecause we often concentrate on web-based media topics like SEO strategies, SEO techniques and professional SEO services, there can be a tendency to forget the very basic business of direct mail marketing. But direct mail marketing still works! If you do not believe this, go to your mail box and take a look. If you are like most people, you will find a few pieces of direct mail marketing material. You probably get one from a dental practice a few times a month and here is the clincher: direct mail marketing from your internet service provider.

Cable and internet service providers (ISPs) continue to use direct mail marketing to make their customers and potential customers aware of the new or additional services they can supply. There is a very basic principal in free enterprise: practices that do not work die! Well, direct mail marketing has not died, so it must still be working.

AXIOM has known this for years. Direct mail marketing has worked in the past and it continues to work. The people who pay to send you this material would stop if their return on investment did not justify it! So, do not ignore the power of direct mail marketing as a part of your overall branding strategy.

AXIOM has the skill, experience and professional staff needed to create a direct mail marketing campaign as well as a logo design service that will make your branding strategy stand out. Contact AXIOM now to learn about our full range of services from digital marketing solutions and search engine optimization services to direct mail marketing services. Call us at (800) 888-6348 or use the link to find out more: AXIOM ADMINISTRATIVE SERVICES.

ByJulianC

Do I need a direct mail marketing campaign?

It’s the digital age, but people still go to their mailboxes and find direct mail ads, coupons and special offers. These advertisers would not spend money on direct ads unless they knew that they work.  AXIOM can make them work for you! Click, “Should you Consider a Direct Mail Marketing Campaign?” to find out more.

ByJulianC

Direct mail is still effective marketing

It may be the day of e-commerce, e-mail and e-communication, but direct mail is not dead. In fact it’s alive and kicking…just look in your mailbox. Find out about AXIOM and DIRECT MAIL by clicking the link.

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