Working with YouTube Videos
We have commented often on the value of video in websites and social media. If you are producing your own website, Facebook page or other social media site, adding videos makes your site much more attractive. Take a look at some of the examples produced by the professionals here at Axiom.
This link, Join us for our next Brunch & Learn event, takes you to a website page that is intended to encourage seniors to attend an OurSeniors Family Brunch and Learn event. Notice how the video is integrated into the website itself. The viewer does not have to leave your website and go to YouTube to see the presentation. Just clicking on the “play” symbol starts the presentation in its own window on the OurSeniors.net website.
Here is the same technique applied to the OurSeniors.net on Facebook page. Again, viewers of the Facebook entry can start the video without leaving Facebook, minimizing the chance that they will stay on YouTube rather than returning to your site. This is a great advantage! It makes it possible to present information in a video format without forcing the viewer to leave your site (and maybe not return). Below the video window are two promos for upcoming Brunch and Learn events with instructions for attending. It’s a stationary ad on your own website.
The professionals at Axiom can do this for your website or Facebook page. Better yet, they can integrate your information into the OurSeniors Family of websites, Facebook pages and printed material. You can be the star of your own Brunch and Learn event lecture or have your own video presentation integrated into one of the OurSeniors.net Family of printed or online vehicles. As part of the OurFamilies.net Family of organizations, we specialize in reaching out to 55+ adults and seniors.
If you are trying to reach that market, the 55+ and senior demographic, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Video Content Marketing in 2018
Almost everyone would guess (correctly) that Google is the biggest search engine in the world, but which service do you think is number 2? Is it Bing?
Well, according to many, the answer is YouTube. That’s right, YouTube! The number of search queries entered in YouTube is second only to those entered in Google itself. Keep two things in mind: (1) Google owns YouTube. (2) Searches done in the YouTube search box lead only to results inside of YouTube itself. A search done in Google or Bing combs the entire web for results and will return a Search Engine Results Page (SERP) with a much broader content, including newspapers, journals, etc.
Nevertheless, the fact that so many searches are now originating from inside YouTube should tell you something: video is more essential than ever to internet success, branding strategies and to digital marketing solutions. The trend toward video content is actually accelerating as platforms like Facebook, Instagram and Snapchat incorporate video into their content. Statistics show that videos are far more likely to rank high in search results and to engage the person viewing the website.
If you are a small business operator, a professional practitioner, a service provider or even a non-profit organization, you may have felt that video content can’t be part of your branding strategy or digital marketing solutions. That is wrong! Video is no longer a tool for big budgets only. AXIOM can create a video that will project you or your organization into front line rankings. Videos can be embedded directly into your website, linked to YouTube or even sent as emails.
AXIOM understands the needs of small businesses, professional practices and nonprofits. Take a look at this AXIOM video on Facebook and then visit the Axiom Administrative Services website to learn more. AXIOM can help you use video to manage your digital marketing solutions. More than an internet marketing agency, Axiom professionals can produce the video content you need. Please visit our HOME PAGE, click on our CONTACT LINK or call Axiom at 800-888-6348.
A short video can greatly improve your marketing results
Have you ever thought of incorporating video into your internet marketing mix? Online advertising is a dynamic and rapidly changing field. The incredible rise of search marketing propelled by the use of mobile devices has changed the landscape. Direct mail and email marketing are still useful and effective, but there is a completely new factor in online advertising: video.
The website for the well-known streaming service Roku publishes rankings of its most-watched channels in all categories. As you might expect, Netflix, the pay-by-month entertainment giant is number 1, but what is your guess for 2nd place? Would you believe that it is YouTube?
This is surprising because YouTube is free, open source and (in many cases) very amateurish. Much of YouTube’s material is poorly produced or barely understandable, yet it is getting more Roku views than HBO, Sling, Hulu or Amazon Video. These organizations pay tens of millions of dollars to get professionally produced content. Why does YouTube ‘outclick’ them?
The ‘free factor’ is one element, but the rise of smartphones is where YouTube is really cleaning up. Short, interesting videos are perfectly suited to the mobile device user, and they click on YouTube all day long. This is a huge opportunity for small businesses, non-profits and professional practices. Imagine that you are a CPA or tax planner. If you put up an informative, well produced video on some area of your expertise or practice, it could reach hundreds or thousands of potential clients.
A retirement-age senior would be interested in learning about taxation of Social Security benefits. Many people would view a short explanation of ‘Adjusted Gross Income vs. Taxable Income.’ The opportunities for calling attention to your practice, getting new clients and building relationships are huge.
Axiom Administrative Services can provide professional help in producing these types of video presentations, placing them on YouTube and linking them to your other internet marketing vehicles like Facebook. Social media and video can combine to make your message more appealing. See how by clicking on AXIOM VIDEO IN FACEBOOK.
Check out Axiom’s Facebook video production capabilities
Social media just will not stop growing! In an average month, Facebook has 140 million unique visitors. Many (or most) of those 140 million go back multiple times to look for pizza, haircuts, hardware stores and anything else you could think of. See an example of Axiom’s Facebook video production capabilities by clicking HERE.
Axiom can make you a video
How much time do you spend in a day watching videos? Most of us see multiple video productions every day on TV and the internet. Did you know that AXIOM ADMINISTRATIVE SERVICES can produce and distribute a video just for your purposes? Click AXIOM VIDEO to find out more.
Learn how to embed a YouTube video in your website
Do you know that it is possible to embed a YouTube presentation right into the content of your website? With AXIOM, it is easy! Click HERE to learn how.
AXIOM has its own YouTube channel
Actually, AXIOM has its own YouTube channel. Click on the AXIOM on YouTube link to see some of our video productions.
Axiom has a YouTube channel
If you have seen the TESTIMONIALS page, click on the YOUTUBE presentation icon to see another example of AXIOM ON YOUTUBE.
Axiom can help you with professional looking videos
Everybody and every business seems to be on YOUTUBE. But to be there, you must have a video. AXIOM can show you how. Watch an AXIOM Video HERE.
Discover how AXIOM can help you to produce and ‘embed’ a video on your ‘Facebook’ page!
In fact, AXIOM uses embedded videos in its own Facebook page. Click on AXIOM on FACEBOOK for an example. Then call AXIOM at 800-888-6348, or use our contact page at CONTACT AXIOM.
