Search engines are constantly ranking the work of internet marketing agencies and professional SEO services. It seems only fair that once-in-a-while an internet marketing agency (like Axiom Administrative Services) should repay the favor and rank the search engine providers.
It is no surprise that Google dominates the search engine market. According to the website, SmartInsights.com, during 2017 Google produced between 70% and 80% of all search engine results. These queries came from desktops, laptops, tablets, mobile devices and smart phones. In fact, the noun, ‘Google’ has been verbalized to become a verb meaning to search for. We now “Google a question” meaning, “to seek an answer or information.”
The bridesmaid of search engines is Microsoft’s entry, Bing. Bing may control only about 23% to 25% of the search engine market, but search engine optimization services, internet marketing agencies and professional developers of branding strategies cannot afford to ignore it. In 2017, it is estimated that worldwide, there were 1.2 trillion web searches done. Think about it – 23% of 1.3 trillion is still a huge market, one that all digital marketing solutions must consider.
Bing is helped by the fact that it comes as the default search engine for Microsoft’s Edge browser (the successor to Microsoft Explorer). All Windows computers come with Edge installed and with Bing set as the default browser for Edge. There are probably millions of Edge users who do not realize they are defaulting to Bing.
If you are trying to produce and maintain your own website, Microsoft is willing to help you optimize for Bing searches. The “Bing Webmaster Help & How-To” site (www.bing.com/webmaster) gives instructions on topics like, page load time (PLT), sitemaps, geo-targeting your website and other technical topics. As with Google’s help site (Google Webmasters), Bing gives some specific advice about things to avoid: duplicate content (plagiarized or cut and pasted text), keyword stuffing, link buying or link spamming.
Digital marketing solutions and branding strategies that make your business stand out are the same for Bing, Yahoo or DuckDuckGo, as well as Google. If you are really into technical subjects like “web crawlability,” XML sitemaps, navigational structure or title and meta-description tags, Bing’s webmaster site is an honest, straight forward attempt to help you. Most of the advice that applies to optimizing for Google’s search engine applies to Bing as well.
Good SEO techniques, strong content that is relevant to the viewer and kept current, branding strategies and digital marketing solutions that address viewers’ needs will work for Bing as well as Google. At Axiom, you will find the small business SEO skills needed to get your web presence the ranking it deserves in Bing as in Google. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.