Tag Archives: branding

Branding Strategies

Any individual or internet marketing agency who provides digital marketing solutions will talk to you about developing branding strategies. Most of us have a vague idea of what a “branding strategy” is, but on the other hand, maybe we should think about this a little.

Every person, place and thing has a “brand,” a collection of ideas and images that come to mind when we hear it mentioned. Among animals, we know that lions are branded as brave and fierce, owls are wise, eagles are noble and soaring, and foxes are cunning and tricky. You can probably think of a person who shares one of these “brands.”

In the commercial world, some businesses or professional practices strike us as “very professional,” “cheap,” “expensive,” “sloppy,” or “exclusive.” The brands, “Walmart” and “Rolex” are both very successful, even though they evoke very different concepts and ideas. Both have identified a market niche and developed a very effective plan to compete in that place. They both have effective branding strategies, long term schemes to associate themselves with certain customers, clients, needs and expectations.

Doing nothing is a common branding strategy for some small businesses, service providers or professional practices. They do not ever sit down and think about the market they want to serve, how to do it, or how to reach out to those customers, clients or patrons. The first step in building branding strategies is to ask yourself where you want your business or professional practice to go. You do not need the help of an internet marketing agency or professional search engine optimization service to do this. You know your business or profession far better than they do!

To keep this article brief, we are going to assume that you have already done (or will do) this. If you are an attorney, you must decide on an area of the law, domestic, family, criminal, corporate, etc. If you have entered the carpet cleaning business, do you want to concentrate on small, residential jobs or on commercial customers? You may have decided on a highly-specialized niche, say marketing financial services to seniors.

That is the direction you want to go, and now you should develop that long-term plan to identify, reach out to and connect with the individuals who need your product or service. This is the time when a professional internet marketing agency, one with expert local SEO services can help you reach your goals. For a small, local business or a professional practice, these local search engine optimization services are invaluable. A professional internet marketing agency has the resources needed to identify the target audience for your branding strategies. A firm like Axiom Administrative Services can isolate that group, tell you what Facebook pages or YouTube channels they frequent, target them with direct mail advertising and social media posts.

A lot of branding strategy development must fall to the business or professional persons themselves. They must decide that they are aiming to be the dentist for seniors, the overnight carpet miracle workers or the legal tax expert. After that, the services of an expert internet marketing agency like Axiom can be invaluable. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom.

Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.