It was not so long ago that professional practices were not supposed to do any “advertising.” There were no television commercials, radio ads, newspaper spaces or any other form of advertising for physicians, attorneys, dentists, accountants or other professions. Traditionally, this was one way of distinguishing a “business” from a “profession.” Business people competed with one another while professionals did not.
That seems totally outmoded today. Professional practices now develop their own branding strategies, use SEO techniques and employ local SEO services and direct mail marketing experts. Watching television for a few hours will probably expose you to ads from physicians who can help you grow hair, attorneys eager to help you sue for injury, tax experts who can erase past taxes due or dentists who can implant new teeth in your mouth.
Sometimes it seems that professionals have lowered their standards by engaging in direct mail marketing or using digital marketing solutions. There is no doubt that some of these branding strategies are in poor taste and detract from a professional profile, but if done properly, these efforts can build confidence in the ability of the practitioner to perform. In any case, it is clear that online and social media presence is almost a “must-have” for any modern professional practice.
Try a quick experiment – doa Google or Bing search using terms like “dermatology Daytona” or “CPAs Orlando.” In both cases, the SERP (Search Engine Results Page) will show you numerous professional practices, office locations, phone numbers, links to their web pages, etc. Clicking on a few of the web page links will show you the branding strategy and the quality of digital marketing solutions employed by these professional practices. Some are quite good and others are very lacking.
In a sense, this should not come as a surprise. Accounting professionals, physicians or lawyers cannot be expected to be experts in developing branding strategies, SEO techniques or providing a logo design service. In some cases, even highly regarded professional practices have chosen a cheap web design and left it at that. In the early days of the internet, that may have been enough, but those days are gone.
AXIOM believes that the online and social media presence of a professional practice should accomplish several goals. That presence is an important part of a branding strategy and it should –
Following the web links in the above examples will tell you who is board certified in dermatology or tax practice, who has “…over 20 years of experience in public accounting serving a wide variety of industries, including Real Estate Developers, Car Dealerships….,” who graduated “..in the top 3 percent of her medical school class, then went on to her medical internship and dermatology residency at Shands Hospital….” Those points are all part of branding strategies that build confidence in the specialist’s ability to solve a problem or deliver professional services.
If you are struggling to define your branding strategies or to develop effective digital marketing solutions, it would pay to turn to a professional internet marketing agency. Axiom Administrative Services has the professional digital marketing solutions and skills needed to guide your web presence to the ranking it should have.
Axiom is more than an internet marketing agency. Our digital marketing solutions teams are able to combine traditional marketing techniques like printing, a logo design service and direct mail advertising with creative web products. Please visit our home page or call Axiom at 800-888-6348 to find out how Axiom Administrative Services can fill your digital marketing needs.
AXIOM Administrative Services does a great many things. Our roots go back to very traditional marketing and internet functions like branding strategies, SEO techniques and even to direct mail marketing and direct mail advertising. But in this digital world, nothing stays the same for very long. The advent of smart phones and other mobile devices has changed the way in which an internet marketing company providing professional SEO services must operate.
Today, most internet search requests are coming from mobile devices, especially smart phones. So the best local SEO services and the most current SEO strategy must adopt. This means a strong presence on social media like Facebook, YouTube, Twitter and other sites frequented by the digital generation. Click around to see some examples of Axiom’s social media work-
Millions of people use YouTube every day to view entertainment, but they also seek information about products and services in their local area. Here are some examples of Axiom’s work on YouTube where it maintains its own channel-
Axiom uses YouTube and other social media as part of an overall SEO strategy. Find out how AXIOM Administrative Services can use branding strategies, direct mail advertising and digital marketing solutions to help your small business, service provider, non-profit or professional practice grow. Contact Axiom now by clicking on, AXIOM Administrative Services, or by calling us at (800) 888-6348.
You may think you know your own communication devices, but have you ever thought about what your computer, your browser, mobile device knows about you? They probably know your present location, your home address, where you shop and what you buy. If you have been looking at new car ads lately, they know you may be in the market for a car loan, auto insurance or auto repairs.
Try this- choose a professional practice in your local area, an ophthalmologist for example. Then search for their office phone number. That’s all, do not actually call them. There is a good chance that you are going to start seeing pop-ups for laser eye surgery soon. You may get ‘buy-one-get-one-free’ offers for eyeglasses or ads for contact lenses. Digital marketing, especially search marketing, has made it possible for businesses and service providers to target their advertising dollars directly at the people who need them.
Digital marketing and search marketing have had a powerful effect on internet marketing strategies and business marketing in general. It is no longer enough to merely have a good business website, or even an effective SEO marketing plan. Today, new techniques like social media marketing and social network marketing are making the old web marketing strategies obsolete.
If your business marketing, digital marketing or internet advertising plan is more than a year old, it is probably out of date. The digital marketing and search marketing experts at AXIOM ADMINISTRATIVE SERVICES are ready and able to bring your internet marketing into this new age. The power of social media marketing, search marketing and social network marketing is simply too great to ignore.
If you are struggling with your internet marketing and online advertising problems, it would pay you to turn to a professional online marketing consultant. Axiom Administrative Services has the professional digital marketing skills needed to guide your web presence to the rankings it should have. Visit AXIOM’s small business services page by clicking this LINK or call Axiom at 800-888-6348.
A lot is written and said these days about the concentration of economic power in the hands of a few large companies. Many people worry about organizations like Apple, Facebook and Amazon that did not even exist 30 years ago, amassing such huge commercial power. While this is true in a sense, the professionals at AXIOM see a counter-trend that actually favors the small, local business person or service provider.
Digital marketing, especially search marketing, has a powerful democratizing effect on markets. Until recently, a startup, a small business or service provider could not possibly afford to buy a 30-second spot during ‘prime time’ or even a short commercial during off hours. Even if they could afford the air time, the production costs were prohibitive. Mobile devices, mobile marketing and search marketing has changed everything.
Now, ‘prime time’ is any time that a potential patient, client or customer is searching the internet for a local professional practice, service provider or product. It is foreseeable that search marketing or mobile marketing on smart phones will eclipse traditional advertising methods like television, radio and print. Most people will go to their smart phones or other mobile devices to find a rug cleaner, a dentist or a chiropractor.
A local small business, professional practice or service provider can compete very effectively in this new market. They can even use online video marketing techniques professionally produced by AXIOM to show the world their products or skills. Click on AXIOM VIDEO to see a YouTube example of AXIOM’s video ability.
Why do “Do-Gooders” sometimes fail to do well? Almost all non-profits have good intentions, but those intentions alone are not enough to fulfill your mission. The principals and rules that apply to professional practices, service providers, and for-profit businesses also apply to non-profit organizations. It is no longer enough to merely have a webpage. The page must be mobile device friendly or “responsive,” there must be good web design, SEO (search engine optimization), utilization of video formats, and management of social media marketing platforms.
Not-for-profit organizations like churches, charities, NGOs, or social services operate on limited budgets. Often, there is no room in those budgets for an on-staff IT manager or an internet specialist. But without those services, the non-profit is at a significant disadvantage. Potential volunteers and contributors, as well as the people who need your services, will be less likely to locate or even be aware of your organization. Today, the ‘net,’ the ‘cloud’ and mobile marketing are the keys to a non-profit’s success, just as they are for giant companies. Learn how AXIOM can help you fulfill your non-profit’s mission by clicking INTERNET MARKETING FOR NON-PROFITS.
Have you ever thought of incorporating video into your internet marketing mix? Online advertising is a dynamic and rapidly changing field. The incredible rise of search marketing propelled by the use of mobile devices has changed the landscape. Direct mail and email marketing are still useful and effective, but there is a completely new factor in online advertising: video.
The website for the well-known streaming service Roku publishes rankings of its most-watched channels in all categories. As you might expect, Netflix, the pay-by-month entertainment giant is number 1, but what is your guess for 2nd place? Would you believe that it is YouTube?
This is surprising because YouTube is free, open source and (in many cases) very amateurish. Much of YouTube’s material is poorly produced or barely understandable, yet it is getting more Roku views than HBO, Sling, Hulu or Amazon Video. These organizations pay tens of millions of dollars to get professionally produced content. Why does YouTube ‘outclick’ them?
The ‘free factor’ is one element, but the rise of smartphones is where YouTube is really cleaning up. Short, interesting videos are perfectly suited to the mobile device user, and they click on YouTube all day long. This is a huge opportunity for small businesses, non-profits and professional practices. Imagine that you are a CPA or tax planner. If you put up an informative, well produced video on some area of your expertise or practice, it could reach hundreds or thousands of potential clients.
A retirement-age senior would be interested in learning about taxation of Social Security benefits. Many people would view a short explanation of ‘Adjusted Gross Income vs. Taxable Income.’ The opportunities for calling attention to your practice, getting new clients and building relationships are huge.
Axiom Administrative Services can provide professional help in producing these types of video presentations, placing them on YouTube and linking them to your other internet marketing vehicles like Facebook. Social media and video can combine to make your message more appealing. See how by clicking on AXIOM VIDEO IN FACEBOOK.
AXIOM maintains strong links to several types of professional practice. AXIOM’s specialized marketing strategies are aimed at the target audiences served by physicians, dentists, attorneys and financial services. If you work in the legal or financial field, you can find out about Axiom’s specialized marketing services by clicking on Legal and Financial at AXIOM.